Perpetual Traffic By Digitalmarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I

Synopsis

Facebook Ads & paid media experts Keith Krance, Ralph Burns (Dominate Web Media), and Molly Pittman (DigitalMarketer) share cutting edge Facebook advertising, YouTube Ads, Google Adwords, Twitter & Instagram advertising tips, strategies and case studies on how to grow your business or brand through online advertising. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at Digital Marketer with the real life agency experience of Dominate Web Media. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, YouTube advertising, Twitter Advertising, Google Adwords, LinkedIn Advertising, (and more) work for your business.

Episodes

  • EP272: How DigitalMarketer.com Restructured and Grew Their Search Traffic

    EP272: How DigitalMarketer.com Restructured and Grew Their Search Traffic

    22/09/2020 Duration: 47min

    If your website isn’t perfectly optimized for Google—don’t be too hard on yourself. At one point, the DigitalMarketer team had to restructure 500+ blog posts to optimize for SEO! In this episode, Amanda explains where DigitalMarketer’s blog was when she first came on board, how she used 301s to restructure the website, and her strategy to create new content and upgrade old content to improve organic ranking. She also explains her SEO strategy for the new Perpetual Traffic website. RESOURCES MENTIONED IN THIS ARTICLE Perpetual Traffic | DigitalMarketer.com Redirects | Moz Referral Exclusions | Google 301 Redirects for SEO: Everything You Need to Know Canonicalization | Moz The Ultimate Guide to Canonicalization | Yoast Manuel Suárez Coaching (Coupon Code: PODCAST) Ad World Conference 2020 Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

  • The Million Dollar Napkin, *Bonus Episode* Featuring Ryan Deiss

    The Million Dollar Napkin, *Bonus Episode* Featuring Ryan Deiss

    18/09/2020 Duration: 20min

    Today Ryan Deiss’ cameos on Perpetual Traffic to tell you his Napkin story and layout a challenge that could change everything for you. Ryan is an entrepreneur, author, and investor, and according to Shark Tank star, Daymond John, “His companies practically own the internet.” He’s the founder of Scalable and Digital Marketer (honestly, we’d be surprised if you’re in digital marketing and you don’t know about him). But Ryan has a great story to share with you, so that you can glean all the lessons learned. Listen today for, Erin’s own life-changing Napkin story. “I will let you know that I have not lived Homeless since then(!), but it took some simplifying... It took being able to put a clear plan on a napkin”. Erin McPherson The (surprising) origin story of Digital Marketer as told by Ryan Deiss. The benefits of hitting rock-bottom. “It forces you to establish a zero-cost basis on your life, and it forces you to deal with, okay, what are the only things that matter?” Ryan Deiss. An opportunity for you to

  • EP271: A Tale of 2 Ad Accounts: How to Sell (and NOT Sell) on Facebook

    EP271: A Tale of 2 Ad Accounts: How to Sell (and NOT Sell) on Facebook

    15/09/2020 Duration: 46min

    This week we’re focusing on advertising your ecommerce offers on Facebook and a harsh truth. If your ads aren’t working it might not be your ad, it might be your business. In this episode, Angela Ponsford, VP of Media Buying at Tier 11, is going to show you 2 different ad accounts that Tier 11 is running and the differing results they’re getting (and why). You’ll also get a quick update on what’s working and not working on Facebook right now—hot off the Tier 11 press! RESOURCES MENTIONED IN THIS ARTICLE Mobile/Responsive Web Design Tester Organic Aloha Prime Steak Rub & Seasoning The Lean Startup Create Custom Metrics in Ads Reporting Actions Attributed to Your Ad Episode 166: Why Facebook Traffic is NOT Your Problem Episode 175: 3 Ways to Increase the Average Order Value for Your Ecommerce Business Manuel Suárez Coaching (Coupon Code: PODCAST) Ad World Conference 2020 Ahrefs Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iT

  • EP270: 7 Steps to Win on Social Media in Hugely Competitive Markets Part Two

    EP270: 7 Steps to Win on Social Media in Hugely Competitive Markets Part Two

    08/09/2020 Duration: 35min

    If you’re not totally confident in your social media strategy and you’re finding your niche is saturated with competition, this week’s episode is for you. In the second part of this two-part episode, owner of Attention Grabbing Media Manual Suárez explains how he helps his clients win on social media from building an audience to monetizing it. Get a look at his 7-step system for getting an ROI on your social media efforts—even in a competitive market. RESOURCES MENTIONED IN THIS ARTICLE Your Digital Marketing Strategy Template NaturalSlim USA NaturalSlim on Youtube Attention Grabbing Media Hire Manual Manual’s Website Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

  • EP269: 7 Steps to Win on Social Media in Hugely Competitive Markets Part 1

    EP269: 7 Steps to Win on Social Media in Hugely Competitive Markets Part 1

    01/09/2020 Duration: 39min

    If you’re not totally confident in your social media strategy and you’re finding your niche is saturated with competition, this week’s episode is for you. In this two-part episode, owner of Attention Grabbing Media Manual Suárez explains how he helps his clients win on social media from building an audience to monetizing it. Get a look at his 7-step system for getting an ROI on your social media efforts—even in a competitive market. RESOURCES MENTIONED IN THIS ARTICLE Your Digital Marketing Strategy Template NaturalSlim USA NaturalSlim on Youtube Attention Grabbing Media Hire Manual Manual’s Website Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

  • EP268: 3 Mind-Blowing Tips to Scale Up Your Facebook Ads Right Now

    EP268: 3 Mind-Blowing Tips to Scale Up Your Facebook Ads Right Now

    25/08/2020 Duration: 38min

    This week Ralph and VP of Media Buying at Tier 11 Angela Ponsford are covering everything you need to know about the Facebook ad world right now to scale your strategy—but first, they’ll give you some information on CCPA and the new limited data use. Listen to learn The Ecommerce Ad Amplifier™ cold traffic strategy that’s getting them a 6x ROAS, how Tier 11 is using interest targeting, lookalikes, and broad audiences, and their current CBO strategy. RESOURCES MENTIONED IN THIS ARTICLE Work at Tier 11 How To Scale Your Agency To $100K per Month (And Beyond) The Ecommerce Ad Amplifier™ Helping Businesses Comply With the California Consumer Privacy Act (CCPA) Data Processing Options for Users in California Facebook Experiments Saving Private Ryan IMDB Episode 226: How Molly Got A 5x ROAS By Relying On Cold Traffic Part Two Episode 259: 5 Updates You Must Know to Thrive With Facebook Ads Right Now Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave u

  • EP267: Wikipedia and The Best SEO Strategies with Michal Pecánek from Ahrefs

    EP267: Wikipedia and The Best SEO Strategies with Michal Pecánek from Ahrefs

    18/08/2020 Duration: 41min

    Is it truly impossible to beat Wikipedia as the first search result for your preferred keywords? Well, Ahrefs decided that instead of trying to beat them—they would join them. In this episode, writer and content marketer of Ahrefs Michal Pecánek tells us Ahref’s heroic journey of creating their own Wikipedia page with the hope of finally landing that top spot in the SERPs.  RESOURCES MENTIONED IN THIS ARTICLE Technical SEO Mastery: Lessons from the GOAT, Wikipedia SEO Wikipedia Page Ahrefs Read Michal’s Articles and Case Studies Michal on Twitter Michal on LinkedIn Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

  • EP266: 5 Killer Tips to Crush it on Local Results Today

    EP266: 5 Killer Tips to Crush it on Local Results Today

    11/08/2020 Duration: 41min

    Google My Business is a lead generator—if you use it strategically. In this episode, co-founder of Madwire JB Kellog explains why now is the time for small businesses to do more marketing than ever before. JB uses his experience working with small business owners to show why a small business’s marketing budget should always be increasing to avoid flatlined sales, how to create a review system for good and bad reviews, and how to make a great thank you page. RESOURCES MENTIONED IN THIS ARTICLE marketing360.com/digitalmarketer Madwire Marketing 360 Google My Business Top Rated Local JB’s Website JB on LinkedIn Marketing 360 on Youtube Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

  • EP265: How to Leverage The SAP Sales System™ to Explode Your Agency Sales

    EP265: How to Leverage The SAP Sales System™ to Explode Your Agency Sales

    04/08/2020 Duration: 44min

    This week we’re diving into one of Tier 11’s favorite revenue growth systems, The SAP Sales System™. Deacon Bradley, VP of Operations at Tier 11, joins Ralph Burns to explain The SAP Sales System™, show us how to use it to create a custom plan based on a client’s goals, and the art of making your SAP call seem like a consulting call instead of a sales call. RESOURCES MENTIONED IN THIS ARTICLE TRAINING: How To Scale Your Agency To $100K per Month (And Beyond) Work at Tier 11 Episode 210: Are You Making These Critical Facebook Conversion Tracking Mistakes? Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

  • EP264: 7 Essential Traffic Tips From IBMs Global SEO Strategist

    EP264: 7 Essential Traffic Tips From IBM's Global SEO Strategist

    28/07/2020 Duration: 53min

    This week we’re going to show you how to use Google to get a stream of perpetual traffic. In this episode, IBM’s Global SEO Strategist Jesse McDonald explains IBM’s SEO strategy and how small businesses can adapt it to themselves. Get his advice on a local SEO strategy, learn why he believes SEOs should understand the principles of design (and vice versa), steal his top tools, and hear his number one tip for starting your SEO strategy. RESOURCES MENTIONED IN THIS ARTICLE IBM’s Website Google’s “Disavow Links Tool”: The Complete Guide Schema Google My Business Ahrefs SEMrush ContentKing Google Analytics AnswerThePublic Google Search Console Screaming Frog SEO Spider Keywords Everywhere Jesse on LinkedIn Jesse on Twitter Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

  • EP263: The 5-Step Facebook Ads Process We Used to Sell $16,673,268.09 of Online Courses with Webinars Part Two

    EP263: The 5-Step Facebook Ads Process We Used to Sell $16,673,268.09 of Online Courses with Webinars Part Two

    24/07/2020 Duration: 47min

    In the second part of this two-part episode, Rita Ainsworth, a Director of Media Buying at Tier 11, explains Steps 5 of the ad process she’s used to absolutely crush selling online courses on Facebook. Rita will remind you why it’s crucial to remember Facebook’s bottom line (a GREAT user experience) and give a step-by-step play of how Tier 11 pulls this process all together to generate over $16 million in online course sales. RESOURCES MENTIONED IN THIS ARTICLE Canva Rev Cold Traffic SOLVED! Tier 11 on Instagram Work at Tier 11 Episode 233: How to Build Campaigns for Massive Scale Using The Ad Grid Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

  • EP262: The 5-Step Facebook Ads Process We Used to Sell $16,673,268.09 of Online Courses with Webinars Part One

    EP262: The 5-Step Facebook Ads Process We Used to Sell $16,673,268.09 of Online Courses with Webinars Part One

    14/07/2020 Duration: 53min

    In the first part of this two-part episode, Rita Ainsworth, a Director of Media Buying at Tier 11, explains Steps 1-4 of the Facebook ads process she’s used to sell over $16 million in online courses. She’ll give examples of places to research your customer avatar, how to set up your targeting, write great copy, and choose the right ad creative. RESOURCES MENTIONED IN THIS ARTICLE Canva Rev Cold Traffic SOLVED! Tier 11 on Instagram Work at Tier 11 Episode 233: How to Build Campaigns for Massive Scale Using The Ad Grid Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

  • EP261: How to Use Free + Shipping Book Funnels to Get More Leads, Sales  Traffic

    EP261: How to Use Free + Shipping Book Funnels to Get More Leads, Sales & Traffic

    07/07/2020 Duration: 36min

    What if writing a book could become one of your best performing marketing strategies? In this episode, Chandler Bolt of Self Publishing School shows us that writing a book is a much smaller hurdle than we make it out to be—and it can have BIG payoffs. He’ll explain the 2 ways to figure out what to write about, creating a funnel around your book, and how your book is going to be the methodology that integrates your products. RESOURCES MENTIONED IN THIS ARTICLE ClickFunnels Otter Voice Meeting Notes Self Publishing School Apply to Self Publishing School SelfPublishing.com Chandler on LinkedIn Episode 175: 3 Ways to Increase the Average Order Value for Your Ecommerce Business Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

  • EP260: How to Create Cool, Creative  Converting Facebook Ads with Dee Deng

    EP260: How to Create Cool, Creative & Converting Facebook Ads with Dee Deng

    30/06/2020 Duration: 47min

    Running an agency isn’t always sunshine and rainbows—sometimes it’s hard conversations with clients trying to convince them to go with a certain ad creative or message. In this episode, founder of Right Hook Digital Dee Deng explains how he leads conversations with clients who are doubting the ad creative, his strategy for testing messaging, and why he’s all about user-generated content (even when it feels like it won’t convert). RESOURCES MENTIONED IN THIS ARTICLE Growth & Greatness Show Right Hook Digital Dee Deng on Instagram Dee Deng on LinkedIn Never Split the Difference: Negotiating as if Your Life Depended on It Episode 242: Using User-Generated Content For Level 1 Traffic with Molly Pittman & Amanda Powell Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

  • EP259: 5 Updates You Must Know to Thrive With Facebook Ads Right Now

    EP259: 5 Updates You Must Know to Thrive With Facebook Ads Right Now

    23/06/2020 Duration: 39min

    We’ve come to know Facebook as an everchanging landscape that we need to keep up with to find success, but lately, that landscape has been changing faster than ever. In this episode, Ralph Burns and Amanda Ponsford from Tier 11 talk about the 5 updates Tier 11 is focused on right now to create success for their clients. With buying intent lower than usual (despite social media usage being higher), they’ll explain how to thrive using Facebook ads right now. RESOURCES MENTIONED IN THIS ARTICLE Tier 11 Instagram Blueprint: Evaluate and Optimize Your Advertising with Facebook Attribution Facebook Attribution Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads Episode 197: The NEW Facebook Attribution Tool—All You Need to Know Episode 234: The Ad Amplifier Super System For Facebook Ads Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer

  • EP258: How Ryan McKenzie Scaled His eComm Biz to 7 Figures/Month Using Micro-Influencers

    EP258: How Ryan McKenzie Scaled His eComm Biz to 7 Figures/Month Using Micro-Influencers

    16/06/2020 Duration: 38min

    Subscription eCommerce businesses are on the rise—and with good reason. Entrepreneurs have figured out they can scale businesses to multi-million dollars in revenue, and use what they've learned to do it all over again. In this episode, Ryan McKenzie talks about his flagship brand Tru Earth and how he's scaled 7 other subscription eCommerce businesses to 7+ figures. He explains how he leverages micro-influencers to get traffic and conversions, the importance of the invisible funnel, and the backend of his Facebook ads. RESOURCES MENTIONED IN THIS ARTICLE Tru Earth Laundry Strips Tru Earth Ad Library  MightyScout Make It Stick: The Science of Successful Learning Tier 11 Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

  • EP256: Watch Molly Build an Entire Traffic System from Scratch! Part One

    EP256: Watch Molly Build an Entire Traffic System from Scratch! Part One

    04/06/2020 Duration: 51min

    Molly Pittman is building a brand new ad account from scratch and guess who gets to watch?! In the first part of this episode, Molly breaks down her paid ads strategy from starting with understanding the difference between marketing a product-centric business vs. a market-centric business, creating a foundation that can scale, and running campaigns focused on cold traffic. RESOURCES MENTIONED IN THIS ARTICLE Click Happy (Molly’s Book!) My #1 Facebook Ad Formula How To Scale Your Agency To $100K per Month (And Beyond) Work with Tier 11 Episode 242: Using User-Generated Content For Level 1 Traffic with Molly Pittman & Amanda Powell Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

  • Blackout Tuesday

    Blackout Tuesday

    02/06/2020 Duration: 31s

    At DigitalMarketer, we stand together with the black community against racism, social injustice, and violence. We vow to use our voices to speak up against the injustices that are all around us, and we pledge our support to black businesses, employees, and entrepreneurs.   #blackouttuesday

  • EP257: Watch Molly Build an Entire Traffic System from Scratch! Part Two

    EP257: Watch Molly Build an Entire Traffic System from Scratch! Part Two

    01/06/2020 Duration: 31min

    Molly Pittman is building a brand new ad account from scratch. And guess who gets to watch?! In the second part of this episode, Molly explains why it’s so crucial to market the end result of using your product (not the product itself), her lead magnets and offers, and how they’re thinking about bringing this system to other platforms—like Youtube—in the future. RESOURCES MENTIONED IN THIS ARTICLE Click Happy (Molly’s Book!) My #1 Facebook Ad Formula How To Scale Your Agency To $100K per Month (And Beyond) Work with Tier 11 Episode 242: Using User-Generated Content For Level 1 Traffic with Molly Pittman & Amanda Powell Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

  • EP255: 3 Insanely Good Reasons Why Done Is Better Than Perfect...Especially Now

    EP255: 3 Insanely Good Reasons Why Done Is Better Than Perfect...Especially Now

    26/05/2020 Duration: 52min

    Don’t let your business plateau because you’re scared to hit publish. In this episode, President and CEO of Strategic Profits Rich Schefren talks about what to do if you’re struggling in the online world right now. Ralph, Amanda, and Rich explain why now is the best time to test and try new things, how your prospects can be your best marketing channel, and remind us that giving away your best stuff is always a good idea. RESOURCES MENTIONED IN THIS ARTICLE Strategic Profits Agora How To Scale Your Agency To $100K per Month (And Beyond) iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

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