Perpetual Traffic By Digitalmarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I

Informações:

Synopsis

Facebook Ads & paid media experts Keith Krance, Ralph Burns (Dominate Web Media), and Molly Pittman (DigitalMarketer) share cutting edge Facebook advertising, YouTube Ads, Google Adwords, Twitter & Instagram advertising tips, strategies and case studies on how to grow your business or brand through online advertising. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at Digital Marketer with the real life agency experience of Dominate Web Media. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, YouTube advertising, Twitter Advertising, Google Adwords, LinkedIn Advertising, (and more) work for your business.

Episodes

  • EP37: 5 Biggest Facebook Ad Campaign Mistakes

    EP37: 5 Biggest Facebook Ad Campaign Mistakes

    22/03/2016 Duration: 30min

    In episode 37, the Perpetual Traffic experts are sharing the biggest mistakes they see people making while running paid traffic… and their solutions for not falling into the same traps. If you’re running traffic on Facebook and want to see better results, and more return on your Facebook advertising — you need to make sure you’re not committing any of these mistakes. And if you are — fix them using the experts’ suggestions. IN THIS EPISODE YOU’LL LEARN: How people are falling flat while optimizing and scaling their ads (

  • EP36: What is Facebook’s ‘Relevance Score’? (…and other questions!)

    EP36: What is Facebook’s ‘Relevance Score’? (…and other questions!)

    15/03/2016 Duration: 25min

    This week Perpetual Traffic hit another milestone — 400,000 downloads. Wow, thank you! It’s you — the listeners — that have gotten us to this mark, and we hope you’ve all gotten enormous value from every episode. This bring us to our episode this week…   In this episode, Molly, Keith, and Ralph answer questions sourced straight from the listeners. Members of DM Engage [https://www.facebook.com/groups/263136813871324/] and Facebook Ads University [https://www.facebook.com/groups/168133273395228/] posted their questions and upvoted popular topics for the experts to answer, explain, and share their experiences on.   IN THIS EPISODE YOU’LL LEARN:   What does the Facebook Feedback Score really mean? (…And how does it work with the Facebook Relevance Score?) How to “Kiss” your campaign goals (

  • EP35: The 3-Step Facebook Sales Process for Offline Businesses

    EP35: The 3-Step Facebook Sales Process for Offline Businesses

    08/03/2016 Duration: 34min

    This week the experts are joined by Kim Walsh-Phillips to share how offline businesses can harness the power of Facebook advertising. If you have a product or a service and you’re not on Facebook, you have to start considering it as a viable platform, not only just for direct response, but for brand, ROI and more. Look for Kim’s downloadable slides in the podcast notes (digitalmarketer.com/podcast) to see the exact ads used in the B2B case studies she shares, as well as the campaign blueprint discussed in the episode. IN THIS EPISODE YOU’LL LEARN:    •    The biggest misconception in B2B advertising (

  • EP34: 14 Elements of Persuasive Ad Copy

    EP34: 14 Elements of Persuasive Ad Copy

    01/03/2016 Duration: 39min

    Learn to write ad copy that converts without going through an extensive copywriting course.  Ralph Burns shares 14 super simple tips that will get you started writing your ad copy.  Look for the downloadable document in the podcast notes (digitalmarketer.com/podcast) that you can tack to the wall next to your workstation.  Use it the next time you face the dreaded blank screen.IN THIS EPISODE YOU’LL LEARN:    •    How to make your ad copy stand out even though you can’t change the font size, use bold, italics and underlining.
    •    The “Homer not Hawking” ad copy targeting principle (You learned all the words you need to write high-performing ad copy in elementary school)
    •    The most effective word to use in your ad copy (and when you shouldn’t use it)
    •    When to use Facebook Call-To-Action Buttons, “long ass copy” and a secondary calls-to-action in the URL field. 
Plus… you’ll hear a blooper reel from Perpetual Traffic’s audio editor, Darren Clarke.LINKS AND RESOURCES MENTIONED IN THIS EPISODE

  • EP33: The Ad Grid: How to Build Campaigns that Convert and Scale

    EP33: The Ad Grid: How to Build Campaigns that Convert and Scale

    23/02/2016 Duration: 52min

    Fresh off of Traffic & Conversion Summit 2016, Molly is sharing her 7-step system for campaign and marketing strategy creation.In this episode, Molly and Keith will walk through her T&C presentation and how she’s created and utilized this system within DigitalMarketer’s own strategy. Press and hold link to visit the page Show Page Notes   IN THIS EPISODE YOU’LL LEARN:    •    How to stop creating “one hit wonder” campaigns across ad platforms (in order to achieve scaling and a successful customer journey).
    •    Creating your market and message match (

  • EP32: 5-Step Facebook Video Ad Creation Process

    EP32: 5-Step Facebook Video Ad Creation Process

    16/02/2016 Duration: 32min

    Want to know how to create a Facebook Video Ad like a pro?  Keith, Molly and Ralph are back with Part 2 of this series on video advertising.     In this episode, Keith and the Perpetual Traffic crew will walk you through the five steps of success video ad creation on Facebook.   Press and hold link to visit the page Show Page Notes   IN THIS EPISODE YOU’LL LEARN:   Which objective to choose when setting up your Facebook Video Ad (HINT:  It isn’t ‘Video Views’.) How many ad sets you should create?  Should you use long copy or short?  And where should you start? The metrics you should be monitoring so you can adjust your video ads for optimal performance.   Plus… a bonus addition tacked on by Keith that gives you access to a Facebook Video Ad that is enjoying immediate success.   LINKS AND RESOURCES MENTIONED IN THIS EPISODE:   Keith’s 9-Minute Video + Long Copy Ad [Need to get this from Keith] EP 31: 3 Elements of a Successful Video Ad [http://www.digitalmarketer.com/podcast/video-ad-elements/] Plus This -

  • EP31: 3 Elements of a Successful Video Ad

    EP31: 3 Elements of a Successful Video Ad

    09/02/2016 Duration: 31min

    Want to create video ads that convert?  While the content of your video ad can vary widely, there are three elements you must include in every video ad.  Use these video ads on Facebook, YouTube or even on local television.  Video ads are hot and the Perpetual Traffic pros will show you how to put them to work in your business. 
Press and hold link to visit the page Show Page Notes

  • EP30: Ad Targeting: A B2B  B2C Case Study

    EP30: Ad Targeting: A B2B & B2C Case Study

    02/02/2016 Duration: 35min

    On this episode of the Perpetual Traffic podcast, the PT experts will walk through two examples of ad targeting in action.  Whether you’re selling business to consumer or business to business — you’ll learn to find and place your ads in front of hungry prospects. Also, we’ve just crossed 300,000 downloads on iTunes.  Thank you to all of our Perpetual Traffic listeners!   Press and hold link to visit the page Show Page Notes

  • EP29: Tell Your Brand Story With These 4 Ad Types (...While Still Generating Sales)

    EP29: Tell Your Brand Story With These 4 Ad Types (...While Still Generating Sales)

    26/01/2016 Duration: 28min

    In this episode of Perpetual Traffic, Keith, Molly and Ralph dive into the future of traffic in 2016 and the new definition of branding. As traffic evolves, business owners will need to evolve with the platforms they use. The biggest take away? You can no longer be a purely direct response company that just asks people to buy — there are no more ‘one-hit-wonder’ campaigns. You need to have a branding aspect to balance out your direct response efforts. Press and hold link to visit the page Show Page Notes

  • EP28: 7 Ways to Grow Local Businesses Using Paid Traffic

    EP28: 7 Ways to Grow Local Businesses Using Paid Traffic

    19/01/2016 Duration: 42min

    In this episode of Perpetual Traffic, Keith, Molly and Ralph share real life examples to get more customers for local businesses using paid traffic. For local businesses that struggle with paid traffic campaigns, implementing just one of these strategies can make a huge difference in your business. 
Press and hold link to visit the page Show Page Notes

  • EP27: 4 Keys to Filling A Webinar With Paid Traffic

    EP27: 4 Keys to Filling A Webinar With Paid Traffic

    12/01/2016 Duration: 45min

    Jermaine Massey, CEO of CashFlowDiary.com, joins the perpetual traffic crew to reveal his proven system for filling up a webinar that sells high-dollar products and services.Keith, Molly, Ralph and Jermaine teach you everything you need to know including the ad copy, budget type, timing and campaign objective to use to fill a webinar and make sales. 
Press and hold link to visit the page Show Page Notes

  • EP26: 4 P’s of YouTube Advertising [Part Three]

    EP26: 4 P’s of YouTube Advertising [Part Three]

    05/01/2016 Duration: 44min

    In Part Three of this 3-part series on YouTube advertising, Tom Breeze, founder of Viewability, covers 3 case studies using the 4 P’s that will highlight a few things you need to be using in your advertising. Press and hold link to visit the page Show Page Notes

  • EP25: 4 P’s of YouTube Advertising [Part Two]

    EP25: 4 P’s of YouTube Advertising [Part Two]

    29/12/2015 Duration: 28min

    In Part Two of this 3-part series on YouTube advertising, Tom Breeze covers the last of the 4 P’s of YouTube advertising: Pursuit and Promotion.  You’ll learn to employ three different YouTube ads: Advertorials, Pre-Roll Ads and the shorter “Content + Call To Action” video ad.   
Press and hold link to visit the page Show Page Notes

  • EP24: 4 P’s of YouTube Advertising [Part One]

    EP24: 4 P’s of YouTube Advertising [Part One]

    22/12/2015 Duration: 32min

    Tom Breeze runs a pay-for-performance ad agency. That means he doesn’t get paid unless he drives leads and sales for his clients.  Tom’s ad network of choice is YouTube and he joins Keith, Molly and Ralph to teach you to generate results from YouTube ads.   
Press and hold link to visit the page Show Page Notes

  • EP23: Sell High-Ticket Events with Paid Traffic

    EP23: Sell High-Ticket Events with Paid Traffic

    15/12/2015 Duration: 29min

    Looking to sell tickets to an event?  The Perpetual Traffic crew is back on the air to teach you what they’ve learned about filling up live events using paid traffic campaigns.Selling event tickets is tricky business but Ralph, Molly and Keith will show you 3 campaigns proven to put “butts in seats.”   
Press and hold link to visit the page Show Page Notes

  • EP22: Create these 4 Facebook Custom Audiences First

    EP22: Create these 4 Facebook Custom Audiences First

    09/12/2015 Duration: 29min

    Feeling overwhelmed by all the options in the Facebook Ad Manager?  This episode of the Perpetual Traffic podcast will show you where to start.Keith, Molly and Ralph will teach you the four Facebook Custom Audiences every business should set up right now.  These audiences are the foundation of your Facebook ad strategy.   
Press and hold link to visit the page Show Page Notes

  • EP21: 3 New Facebook Ad Types

    EP21: 3 New Facebook Ad Types

    01/12/2015 Duration: 26min

    In this episode of the PT podcast, you’ll learn to use three powerful new Facebook Ad types:  Carousel Ads, Video Ads and Lead Ads.Keith, Molly and Ralph will teach you what these ads are, when you should use them and provide real “in the trenches” use cases for each ad type.  No matter what you’re selling, you’ll find at least one of these new Facebook ad types a good fit for your business.   
Press and hold link to visit the page Show Page Notes

  • EP20: 5 Ways to Scale Paid Traffic Campaigns]

    EP20: 5 Ways to Scale Paid Traffic Campaigns]

    24/11/2015 Duration: 29min

    Congratulations! You are seeing some success with your Facebook ad campaigns.   It’s time to find new audiences like the ones that are converting and cut back on those that aren’t. The Perpetual Traffic experts (Keith, Ralph, and Molly) will show you five ways to scale and optimize your successful ad campaigns in this episode of the PT podcast.   
Press and hold link to visit the page Show Page Notes

  • EP 19: Facebook Ad Graduate School [Case Study: Betty Rocker Part Four]

    EP 19: Facebook Ad Graduate School [Case Study: Betty Rocker Part Four]

    17/11/2015 Duration: 35min

    Bree Argetsinger (A.K.A. The Betty Rocker) is back to talk about how she’s taken her business from organic Instagram advertising to Facebook’s video ads. At the end of Bree’s 3-Part series, she had a great educational video on her landing page that she wanted to turn into a Facebook video ad. She turned it into an ad and started running it… and Facebook disapproved it. Facebook’s ad policies have tightened leading to a major increase in the number of disapproved ads and — even worse — banned accounts.   In this episode of the Perpetual Traffic podcast, the Perpetual Traffic experts (Keith, Molly and Ralph) discuss how you can “Facebookize” your content to create helpful, educational, and compliant ads, as well as establishing your own business voice while observing what others in your market are successfully doing. 
Press and hold link to visit the page Show Page Notes

  • EP18: Preventing Facebook Ad Account Shut Down

    EP18: Preventing Facebook Ad Account Shut Down

    10/11/2015 Duration: 27min

    Facebook’s ad policies have tightened leading to a major increase in the number of disapproved ads and — even worse — banned accounts.   In this episode of the Perpetual Traffic podcast, the Perpetual Traffic experts (Keith, Molly and Ralph) outline the information you need to run ads on Facebook without fear of being shut down. 
Press and hold link to visit the page Show Page Notes

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