The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Do you have a high ticket offer that you’d like to see even better results from? Today I want to share some of the takeaways from a recent coaching session.  This session was with one of our newest Accelerator group coaching members who has a high ticket offer.   We talked about all kinds of things, but I specifically want to talk about how we strategized optimizing his webinar funnel. So today we’re breaking down how to understand your numbers and how to optimize them. If you have an offer that you think could be performing better than it already is, be sure to tune in. When you’re finished with this episode, I want you to take what you’ve learned today, look at your numbers, and make sure that you understand A) what they are and B) how to optimize them. If you’d like my help as you do this for your busines

For those of us who run live events, one of the big challenges of 2020 has been what to do. Do you cancel them? Do you take them virtual? What’s the best solution?Today’s guest, Hallie Sherman, planned a live event for this July that she ultimately decided to take virtual.   And guess what?!  It ended up being a HUGE success!Today we're going to break down, why it was such a big success; what went into it; and why, for the foreseeable future, she's going to stick with virtual events.Hallie Sherman is a licensed speech-language pathologist (SLP) and author behind Speech Time Fun and the SLP Coffee Talk podcast. She creates digital resources which she sells on Teachers Pay Teachers and provides professional development through her Speech Time Fun PD courses and virtual live event, The Speech Retreat Recharge. Through all of her products and offerings she helps school SLPs plan with ease and confidence and avoid burnout. She helps remind SLPs that they can plan motivating and engaging sessions without

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Have you ever hired someone for your team that didn't work out?If you're nodding your head right now, you are very likely afraid to hire again because you don’t want to get burned a second time. I get it. I’ve been there. But if you want to truly have a bigger impact with your business, generate more income, and create freedom in your schedule, you cannot scale your business alone. You need help. So today I want to get into the mindset around hiring, particularly reframing it for those of you who have been burned before. Remember, there is no failure. You can always learn from a situation that didn’t go the way you hoped. If you hired someone and it didn't work out, how can you use that experience to improve your next hire? Don’t let it stop you from ever hiring again. Let’s talk it through t

Today’s episode is going to be a “best of” replay of one of the most highly downloaded episodes in 2020.  My guest on this episode is Kate Dillon.  Kate is in a very niche market.  In fact, she’s known as the “Girl Who Sells Race Car Parts” and she has an e-commerce business that at the time of this recording back in January, was projected to break 7-figures in 2020. In this episode we cover her journey in starting and growing her online training business in 2019, and all the lessons that she’s learned along the way. Kate initially created an online course for race car drivers, which she turned into a membership site in the latter part of last year. You’ll hear about the first webinars she did to promote her offering, and what happened when she got intentional with her Facebook ads marketing (and stopped just boosting posts)! She admits that running ads in the beginning was “freaky and scary”, but as you will hear, Kate has done an amazing job on them!  Kate uses a ton of videos in her business and is super e

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Today’s episode is a replay of an episode I did earlier this year.  I see this topic coming up over and over again - why people are not getting the results that they want with their Facebook and Instagram ads. Today on the show, we will be going deeper into understanding your ideal target customer, not only so you can improve your actual targeting of your ads within ads manager, but also how you can improve the way you are speaking to them in your messaging and copy.  This was one of the most downloaded episodes of 2020 and it’s SO important so we are bringing it back from the archives for you! On another note, have you taken my business blindspot quiz yet? We all have blindspots in our business and this quiz will help you identify what your main blind spots are and give you strategies for how to overcome t

Are you looking for a simple way to work on your mindset? Nothing beats a good book, right? I want to share with you eight business and mindset books that have completely changed my life. I know that’s a bold statement, but it’s true. I get asked all the time what books I recommend, so I wanted to take some time to tell you not only what books I recommend, but why I recommend them so highly. As you know, I believe that 80% of the success in your online business is mindset. These books have helped me to do the mindset work behind the scenes.On Today’s Show You’ll Learn: The importance of mindset How you can act like you’ve already achieved your goals My eight book recommendations Why I’m always looking for mindset books The value of understanding your money mindset and where it came from Why we have to let go of control How giving to others will help you to achieve your goals I love hearing your recommendations too, so if you have any books in mind that you think should have made this list, I’d love for you to

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. In this episode, I am giving you a glimpse into my daily schedule with my daughter, Maya.  She is turning 2 years old, so people ask me all the time how I balance my seven-figure business, my family, and all the rest of my responsibilities. It’s not always easy balancing my schedule, but I am sharing with you some practical tips that I think you will find helpful.From how I plan my work week to when I take mini breaks to hang out with my daughter, the way I schedule my time is not always perfect, but it works for me, my family, and my business! I hope this conversation helped to give you a little bit of insight into my world, but I really hope you also took away some scheduling tips for yourself. I encourage you to plan your day in a way that sets you up for efficiency so you are able to balance all of the

Want to figure out how to optimize different aspects of your business including your ads? You’re in the right place. In this episode, I am doing a Q&A to answer some of the common questions that are asked in my Optimized CEO Facebook Group. From conversion percentages to hiring a virtual assistant to the ad learning phase, the questions I’m answering will help you no matter where you are in your business.I want you to pay close attention to the questions that I am being asked because even if you don’t have the same ones right now, odds are that you will at some point as a CEO.On Today’s Show You’ll Learn: Why your ads are not convertingWhat to look at when your conversion percentage is lowHow to increase conversions for people on your waitlistWhat the learning phase is for adsThe importance of hiring a VAHow to stop blindly spending money on adsHow to prioritize your activitiesI am so glad I got to answer some of your questions, and I will definitely be back to answer more because conversations like these

Want to know what goes into a crazy successful launch? Let’s learn from someone who’s had one! This episode is actually the recording of a coaching session that I did with Antony Whitaker: entrepreneur and owner of Grow My Salon Business. I want to share this coaching session with you because we’re unpacking Antony’s most recent (and first ever) webinar launch, and he did really well. We dissect his latest launch looking for opportunities for him to optimize the next one. We’re looking at what he can double down on, what he can improve on, and what he can do to make his next launch the best yet. I want you to pay attention to the questions that I ask him, because I'm asking very specific questions in an effort to uncover areas of opportunity for his next launch. I think you’ll learn a lot about your own launch along the way. Grab your favorite drink and come hang out with us in this coaching session!On Today’s Show You’ll Learn: The value of the online platform How Antony’s first launch made $33,000What

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Would you love to be able to make an extra $300 every month?In this episode I’m sharing nine creative ways to make an extra $300 a month in your business. Why $300? Because that’s a lot of money, and yet it's super achievable for you every single month. As we get into these nine things, you’re going to realize that making a little extra cash in your business is actually easier than you think. As you go through this episode, I want you to be thinking about the word “leverage.” How can you leverage things that you’re already doing in your business to create revenue?  There are lots of ways to create revenue, so don’t leave it on the table! Are you looking for a simple, repeatable, low-stress launching option?  If so, I want to invite you to a brand new five-day live training series coming up where I will

Do you dream about your perfect launch? It’s low stress, goes smoothly, AND brings in the big bucks?Today I’m joined by Brandi Mowles, and we’re breaking down the first time that she ever did a launch using the Optimized Launch Method. And guess what?… it was a $201,000 launch! In today’s episode, you’re going to hear why Brandi loves this type of launch. It’s because she gets quick results, can rinse and repeat it, and she can do it live and interact with people going through it. My special guest today is Brandi Mowles who is a wife, mama, educator, digital marketer and total taco snob. She runs her life and business using her 3 favorite S words. Simplicity, Systems and Scale. In less than two years Brandi generated over 1 million dollars in revenue for her own business and over 3.5 million for her clients. She believes in relationships over revenue and believes we can all create our own success on our own terms.On Today’s Show You’ll Learn: The importance of having rhythm in your business and home lifeHow B

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Have you been thinking about hiring a mentor or coach to help you on your journey? Today I want to talk about why I think it's a really great idea. The common thread between successful online business owners is that they've all had a coach or mentor at some point in their journey of building their business. In today's episode, I'm going to share with you some tips on choosing the right mentor or coach for you and your business.This has been a huge part of my journey, and it’s something that I think is important for everyone to consider. I’m going to share how many mentors you should have, how to pick the right mentors for you, the difference between a coach and a consultant, and other things to look for in your mentor. I have a brand new five-day live training series coming up to teach y

Do you like the sound of five figures a month on evergreen? Yeah, me too! I’m super excited to be joined by my special guest today, Elizabeth McCravy. In this episode she’s sharing with you how she's built her business to where it is right now. She's doing five figures a month on evergreen, she's got a super small team, and we're here to break it all down for you.Elizabeth McCravy is a Nashville-based website designer and business strategist. She creates personality-packed, engaging website templates for online business owners. Her goal is to make beautiful and strategic websites that turn viewers into raving clients. She is also the host of the Breakthrough Brand Podcast where she teaches entrepreneurs how to stand out online through tactical, honest business advice. Elizabeth is a Showit Design Partner, she is the current "Showiteer of the Year," and has been recognized as a Top Designer by Showit. Pretty impressive! In this episode, we're going to talk about how she gener

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Want to know the secret to achieving your goals?Today I’m sharing the three systems every course creator needs to have in place in their business. You might be asking why you need these systems. Well, systems support strategies. So whatever your strategy is, whatever your goals are, systems can help you achieve them.As we’ve discussed in previous episodes, there are three pillars of being the optimized CEO of your business. Optimized mindset, optimized sales and marketing, and optimized systems and processes. And what I'm sharing with you today is going to overlap the systems and processes, and sales and marketing pillars. Systems basically make your processes repeatable. This means that when something works for you in your business, you can make it work again and again! This simplifies everything.Are

We all have highs and lows in business, right? Today, I want to share with you three things that I did in my business to hit my first six figures, and three mistakes I made along the way. I want you to learn from my successes as well as my mistakes because we’re always going to have both, right? For a little context, I fumbled around for about fifteen months after I left the corporate world before I started getting traction in my online business. But the first year that I really got serious about it, we did $110,000 in the business. And there are three very distinct things I did to hit that,  so that’s what I want to get into today. On Today’s Show You’ll Learn: The importance of defining your audience Why you need to focus on one offer and one launch method The value of refining a process before automating itHow I overcame imposter syndrome How to show up as a confident person, even if you don’t feel confident yetWhy you should work on one project at a timeThe importance of doing the mindset work The danger

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Do you look at other course creators and wonder how they manage to create so much content? Today, I want to talk about one of the biggest sources of overwhelm that I see many online course creators face, and that’s how to “be everywhere” with your content. So I’m going to take you through a super-effective content repurposing strategy that we use in my business that I call the Optimized Content Strategy. I'm going to explain how to take one piece of content and make a minimum of seven pieces of content from it.If you want to create more content without spending hours doing it, be sure to tune in. And if you’re not already inside the new Optimized CEO Community Facebook group, head to www.rickmulready.com/group. I’m super excited about it and I look forward to seeing you there! Full show notes are availa

Thinking about becoming a copywriter? Or maybe hiring one? Today we’re sitting down with my copywriter, Brittany McBean, to talk about writing copy that converts. Brittany is a conversion copywriter who helps online entrepreneurs stand out with crystal clear messaging and a laser-focused strategy.She loves writing personality-packed websites, emails, and launches that make the big bucks—and teaching people how to be unapologetically confident, relentlessly snarky, and remarkably persuasive.We are really getting into what it takes to be a good copywriter and run a business that lights you up. We’re talking about how she went from being a direct seller to a copywriter, how she built her copywriting business, and how she went from making $7,000 in the whole of 2019 to generating $30,000 in August of 2020 alone.We also cover how to stand out in a crowded market, how to balance sharing personal things from your life with marketing your business, three ways to instantly improve your copywriting, how to write person

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Today I want to talk to you about three “must-have” Facebook ads audiences that you need to be including in your campaigns. Your warm audiences, your cold-ish audiences, and your cold audiences. We’re talking about how to set up your ad sets the best way from an analytical standpoint. As you know, I’m always in favor of reviewing and analyzing your data so that you can get the most out of it. It’s all about keeping it simple and setting your campaign up in a way that allows Facebook’s algorithm to work for you. If you want to be getting the best bang for your buck when it comes to Facebook and Instagram ads, stay tuned. Let me know inside the new Optimized CEO Community Facebook group if anything jumped out at you today. I want to hear what your takeaways were. The Optimized CEO Community Facebook group is f

What fears are holding you back from going after your dreams? My guest today is Ana Katz who is here to share how she overcame her fears and built a thriving business. Ana is a Facebook & Instagram Ads Strategist who works with online course creators and e-commerce businesses that have an eye on the future and are ready to make a bigger impact. She focuses on getting her clients bigger results, major traffic, more sales, and customers who can’t stop talking about your brand.She has some impressive experiences to share with us today. We’re getting into how she overcame the fear of putting herself out there, how she went from a corporate job to having her own business, how the pandemic led her to create a coaching program, and how she helped one of her clients go from 300 to 10,000 people on her email list in four weeks. On Today’s Show You’ll Learn: What it was like for Ana to take the jump and leave the corporate world How to overcome the fear of putting yourself out thereWhy getting results takes so much

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Have you ever told yourself that you’re not qualified to be doing this work? That someone else could do it better than you? That you’re not good enough? You're not the only one who has those thoughts and feelings. We call it imposter syndrome. Imposter syndrome is a psychological term that refers to a behavior pattern where people doubt their accomplishments and have a persistent, often internalized fear of being exposed as a fraud.In this episode, I’m going to share some of the scientific research into imposter syndrome, as well as my own experience with it, and what I see from my students dealing with it. I’m also sharing five things that can help you move past imposter syndrome. If you want to hear more like this, I want to invite you to join my brand new Optimized CEO Community Facebook group. This