Facebook ads expert Rick Mulready from RickMulready.com brings you The Art of Paid Traffic, revealing the best paid traffic tips, tactics and strategies for generating leads and sales for your business on autopilot. Discover how to create freedom in your business through paid traffic without having to empty your wallet in the process. Learn how to automate your leads and sales from the top experts in paid traffic on Facebook ads, to YouTube ads, Twitter ads, Google Adwords, retargeting, native advertising, Instagram, LinkedIn ads, sales funnels, analytics, landing pages, sales pages, how to write good ad copy, banner ads, ad networks, buying email lists, affiliate marketing and more. Everything that’s working right now (and not working) to help you create a killer sales machine for your business so you know exactly where your next lead and sale are going to come from.
#8: How to Get Free Traffic from YouTube Ads with Jake Larsen22/01/2015 Duration: 19min
Today I'm talking with Jake Larsen about YouTube advertising. When I was planning out this first mini-series on YouTube ads and I was asking around for who I should invite on, Jake’s name came up every time. And what I’ve since found is he’s pretty much synonymous with YouTube advertising. He’s the real deal! In fact, someone I was talking to recently said he’s one of the foremost experts in the world when it comes to YouTube ads. So I’m stoked that he’s joining me on the show today. Jake’s success advertising for companies on YouTube was so great that Google asked him to become a YouTube Marketing Ambassador, an invitation that only 10 companies in the world received. And it was at that point he quit his day job to focus full time on YouTube advertising, starting his own video production and advertising agency called Video Power Marketing. In my conversation with Jake, you’re gonna learn how to drive traffic and drive more sales inexpensively with YouTube advertising. You'll Learn Tricks for how to create
#7: Best Practices for Setting up Highly Performing YouTube Ads with Gideon Shalwick19/01/2015 Duration: 24min
Gideon Shalwick from gideonshalwick.com and the founder of Veeroll is my guest on today’s episode. Gideon’s one of those guys who has been doing YouTube ads forever and he's pretty much synonymous when it comes to YouTube ads. Today we’re talking about best practices for setting up highly performing YouTube ads. He shares targeting tips, how you need to be designing your ad if you’re looking to generate leads, how to get free qualified clicks to your landing page and he answers the question - Do you need to be in front of the camera if you want to create successful YouTube ads? 3 Areas That Need to be Right When Setting up Your Ads: Knowing who to target and how to target Creating the video ad Ensuring you have the right settings in the Adwords interface In This Episode When it comes to the type of video, you need to be specific with regards to what you're using your video for. For example, if you're using YouTube ads to drive traffic to your website, you want to use a video that's very short and has the m
#6: YouTube Ads for Small Businesses with Tom Breeze15/01/2015 Duration: 20min
In this episode, my guest is Tom Breeze who is a UK-based expert in YouTube advertising. He’s the founder of YouTube advertising agency called Viewability. And his specialty is crushing YouTube ads for small businesses. He shares the 4 most critical things you need to have right if you want to succeed with YouTube ads. He also talks about how to get free traffic to your landing page and breaks down the anatomy of a highly performing YouTube ad, we’re talking down to the second. In this episode you'll learn the 4 things you need to have absolutely nailed if you want to succeed with YouTube ads. You'll Learn: [Video] How to get in front of the right people at the right time Convert landing pages with a great offer The difference between In-Display and In-Stream How to get free traffic to your landing page Why you don’t want to be too engaging in your video ad How to create videos for free that can tell you exactly which target audiences work best for your offer Proven Script That You Can Use to Generate Le
#5: How Laura Roeder Turned $20K Into $350K With One FB Ads Strategy12/01/2015 Duration: 17min
In today’s episode, Laura Roeder, founder of LKR Social Media, shares how she generated $325,000 in revenue from a $20,000 spend on Facebook ads. To do this, she used a 2-step Facebook ads strategy that you'll learn today. We’ll break down the exact strategy she used, what she means by building “two lists” and how it can play a big role in growing your business. She also shares a new social media software that she and her team have developed, called Edgar, that improves organic traffic to your website and in turn, how you can use it to greatly improve your paid traffic efforts. In this Episode You'll Learn: Laura's exact 2-step strategy for using Facebook ads to build targeted audiences of qualified customers (and how she leveraged this strategy to generate $325K) The benefits of your Facebook ad looking like a simple blog post status update (Facebook Page Post Ad). How you can do this as an evergreen product or during a launch cycle How Laura uses Facebook's website custom audiences (retargeting) to captur
#4: How Joey Kissimmee is Crushing it With Facebook Ads Retargeting08/01/2015 Duration: 23min
In Today’s episode: we’re talking with Joey Kissimmee. Joey's an online entrepreneur, podcaster, and a software developer who does iPhone apps and premium WordPress themes. I invited Joey on because he’s a great case study in that he’s using everything we talked about in Episode 3, with Facebook ads website custom audiences (Facebook retargeting). If you haven’t already listened to that, definitely have a listen. Joey’s crushing it with Facebook’s retargeting and today you’re gonna learn how he’s making big profits with website custom audiences and how he’s found his sweet spot when it comes to changing the length of time he’s tracking users to his website. He’s been really smart about this and his results show it. We’re going to break it all down for you today, discuss his exact strategy as well as his results. In this Episode You'll Hear How Joey is getting huge ROI by using Facebook retargeting to make special discount offers to people who have visited his sales page within the same day. Which websi
#3: What's Working Right Now with Facebook Ads04/01/2015 Duration: 17min
Today’s episode of The Art of Paid Traffic is a solo one where we'll be continuing our mini-series on what's working right now with Facebook ads. Here's a hint...Website Custom Audiences. If you're not familiar with Website Custom Audiences (or WCAs as the cool kids call them), it's Facebook's version of retargeting. Using this type of targeting allows you to show ads to people on Facebook who have visited your website or landing page. It's definitely my favorite feature when it comes to targeting Facebook ads because it's so powerful. In today's episode, I share some strategies and ideas for how avoid leaving big money on the table using Facebook's WCAs so you can maximize leads and sales.
#2: How to Set Up Your Facebook Ads For Success04/01/2015 Duration: 14min
Today’s episode is a solo episode where you'll learn all the latest changes in how you set up your Facebook ads in Power Editor. Facebook’s made a lot of changes over the last little while with how you set up your ads in Power Editor. And depending on where you are in the world, you’ve very likely already received these updates. In this episode, you’ll also learn how best to set up your Pricing & Optimization for the most leads at the lowest price possible. You’ll also hear my suggestions for split testing your Facebook ads so that you get a true picture of which ads are performing the best.
#1: Introduction to The Art of Paid Traffic Podcast04/01/2015 Duration: 09min
The Art of Paid Traffic podcast is going to be all about the different ways you can use paid traffic to grow your business. You’ll discover what’s working right now to get more leads sales and customers for your business using paid traffic WITHOUT having to empty your wallet in the process. As a Facebook ads guy, of course we’re going to be talking about Facebook ads, but we’re also going to be covering everything from YouTube ads, to Twitter ads, Google Adwords, retargeting, native advertising, Instagram, LinkedIn ads, sales funnels, analytics, landing pages, sales pages, how to write good ad copy, banner ads, ad networks, buying email lists. You name it, if it has to do with using paid traffic to grow your business, you’ll hear tips and strategies for doing it better…here. This is going to be your one-stop shop for learning what’s working right now and what;s not working when it comes to using paid traffic to grow your business and fuel your sales machine. You’re gonna hear lessons from experts in these dif