Corporate Warrior: High Intensity Training And Hit Business

Bill DeSimone (Congruent Exercise) is a personal trainer known for his sensible, biomechanics-based approach to strength training and is the go-to biomechanics expert for some of the best high-intensity trainers in the world like Dr. Doug McGuff and Skyler Tanner.  Starting as a trainer in 1983 in New York City, in 2006 he opened his own studio, Optimal Exercise, in central New Jersey. He is the author of Congruent Exercise: How to Make Weight Training Easier on Your Joints (Kindle version); and the upcoming Joint-Friendly Fitness: Your Guide to the Optimal Exercise Program. He has presented at national conferences, provided in-services for private studios, and consults online or by phone with individual exercisers. In this episode, Bill shares updates about his shoulder injury, how to do joint-friendly weight training, how to exercise without hurting the shoulders and back, recommended machines for weight training and much more. Learn how to build a successful high intensity training business and join the HI

Pamela Gold (LinkedIn) is the founder of HACKD Fitness, New York City’s first biohacking fitness studio, sharing the latest fitness and recovery tech and holistic coaching. She grew up on her family’s apple farm in upstate New York, graduated from Yale University as a Microbiology and Biochem major, and then entered the business world in New York City where she supported the growth of a restaurant chain from 18 locations to over 100 and was the point person on an IPO, all by the age of 24. After becoming a mom, she went on to pursue her passion for fitness and wellness. It was through this pursuit that she discovered yoga which connected her love of Philosophy, Science, Psychology and wellness and founded Fulfill Fitness, specializing in personal training and nutrition coaching. She also founded a coaching business Peace Power Parenting, an online course to support conscious parenting. Check out Pamela’s first book, Find More Strength: 5 Pillars to Unlock Unlimited Power and Happiness, which provides a simple

John Little (Linkedin) is considered “one of the top fitness researchers in North America” (Ironman magazine). An accomplished author in the field of exercise (Max Contraction Training, Body By Science, The Art of Expressing the Human Body), philosophy, history and martial arts, John’s articles have been published in every major fitness and martial arts magazine in North America. He’s produced over 40 publications. Throughout his career, John has worked alongside the biggest names in the industry, from the Estate of Bruce Lee, to bodybuilding icons such as Arnold Schwarzenegger, Mike Mentzer, Steve Reeves and Lou Ferrigno to action stars such as Jackie Chan. John is also an award-winning documentary filmmaker, having produced and directed films for both independent companies and major studios such as Warner Bros. John and his wife Terri opened Nautilus North Strength & Fitness Centre in 2004, where they continue to conduct studies on exercise and share the data with their personal training clients. Nauti

Luke Carlson (Luke[@]DiscoverStrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions facilitated by educated and expert trainers. Their personal training facilities are among the highest volume/revenue training facilities in the United States. Luke is a sought after speaker to businesses and leaders in a variety of industries. He has been into different speaking engagements such as Filex Australia, TaiSPO in Taiwan, the Annual IHRSA Convention, the IHRSA European Congress, the Fitness Leaders Summit, China Fit, Mindbody Bold, and the Vistage Executive Summit. Alongside HIT legend, Jim Flanagan, Luke Carlson runs The Real HIT Experience, a 2-Day Course on high intensity training and the proven business systems to take your personal training business to the next level – check it out HERE Once a year, Luke and the Discover Str

Walter Vendel (walter[@]fit20.nl) is the CEO of fit20 Group. The first fit20 studio started in 2009. Today, they have more than 120 studios in the Netherlands and continue to grow fast internationally having licensed Master Franchisees in 8 countries on 4 continents.    fit20 is an innovative training studio that offered thousands of people worldwide an effective way to increase their health and fitness levels significantly by training just once a week for 20 minutes. fit20’s unique training removes the intimidation of a typical gym and blends personal training, and recovery to improve your strength and overall well-being. With a vision to help millions worldwide, fit20 offers a highly profitable franchising business model for prospective business owners.  In this episode, Walter talks about the history of fit20, how it expanded world-wide through franchising, opportunities for business owners and franchisees, marketing tips to drive more clients into your business, how to grow your business through networkin

Joe Cirulli (joe.cirulli[@]ghfc.com) is the founder and CEO of Gainesville Health & Fitness (GHF) located in Gainesville, Florida. GHF is one of the most well-known and respected health clubs in the world with more than 27,000 members across three sites: a 78,000 square foot club in the heart of Gainesville, a 25,000 square foot club in the Tioga Town Center, and a 14,000 square foot women-only center in Thornebrooke Village. 2018 marked the 40th year of business for GHF. Cirulli also shares ownership of two rehabilitation centers: ReQuest Physical Therapy and ReQuest Physical Therapy at Tioga with North Florida Regional Medical Center. He employs over 400 people among his Gainesville Health & Fitness Centers and ReQuest Physical Therapy locations. Joe has focused his life on two things: helping people become healthy and building a company culture that inspires people to become their best. With an inspiring success story, Joe is invited to speak around the world sharing best business practices that ha

Logan Emmet Herlihy (logansdownunder[@]gmail.com) is a personal trainer at Discover Strength. Logan is a graduate of BS Broadcast Journalism with a minor in Exercise Science at the University of Central Florida. He is a blogger, online coach, and the author of How 2 Look Good Naked: The Least Amount Of Effort, To Look The Best With Your Clothes Off. Aside from being an HIT trainer, Logan is also a certified RYT-200 yoga teacher with 5 years of personal practice and over 200 hours of teaching experience.  In this episode, Logan talks about his new book How 2 Look Good Naked, his HIT journey and routine, fasting and diet, key factors in achieving a great body with less effort, RenEx equipment, and much more. Need help with your HIT Business? Join the HIT Business Membership For all of the show notes, links and resources - Click Here

Gary Knight (Intensegainsgary[@]gmail.com) is a high-intensity trainer and online HIT coach. He’s worked with hundreds of people from different backgrounds, including high powered executives and CEOs. Gary has been able to deliver excellent results as both a personal trainer and online coach, helping clients to optimise their body composition with proven strategies for exercise and nutrition. Listen to Gary’s other appearances on the podcast: The Perfect Workout for CEOs Gary Knight on the Pointlessness of Periodisation, Objective Ways to Maximise Gains and Extreme Fat Loss on 50-days of McDonalds Gary Knight – How To Become An Online HIT and Nutrition Coach (#203) Gary Knight – Objectivism, Mike Mentzer, and his “NEW” HIT Program: HD Retro (#213) This episode is my first coaching session with Gary. We talk about my workout progress, the importance of recording information in a tracker, my new HIT program. Join Gary’s Free HIT Program, HD Retro – Sign Up Here Do you need help to grow your HIT

Luke Carlson (Luke[@]DiscoverStrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions facilitated by educated and expert trainers. Their personal training facilities are among the highest volume/revenue training facilities in the United States. Luke is a sought after speaker to businesses and leaders in a variety of industries. He has been into different speaking engagements such as Filex Australia, TaiSPO in Taiwan, the Annual IHRSA Convention, the IHRSA European Congress, the Fitness Leaders Summit, China Fit, Mindbody Bold, and the Vistage Executive Summit. Alongside HIT legend, Jim Flanagan, Luke Carlson runs The Real HIT Experience, a 2-Day Course on high intensity training and the proven business systems to take your personal training business to the next level – check it out HERE Once a year, Luke and the Disco

John Little (Linkedin) is considered "one of the top fitness researchers in North America” (Ironman magazine). An accomplished author in the field of exercise (Max Contraction Training, Body By Science, The Art of Expressing the Human Body), philosophy, history and martial arts, John’s articles have been published in every major fitness and martial arts magazine in North America. He’s produced over 40 publications. Throughout his career, John has worked alongside the biggest names in the industry, from the Estate of Bruce Lee, to bodybuilding icons such as Arnold Schwarzenegger, Mike Mentzer, Steve Reeves and Lou Ferrigno to action stars such as Jackie Chan. John is also an award-winning documentary filmmaker, having produced and directed films for both independent companies and major studios such as Warner Bros. John and his wife Terri opened Nautilus North Strength & Fitness Centre in 2004, where they continue to conduct studies on exercise and share the data with their personal training clients

Gary Knight is a high-intensity trainer and online HIT coach. He’s worked with hundreds of people from different backgrounds, including high powered executives and CEOs. Gary has been able to deliver excellent results as both a personal trainer and online coach, helping clients to optimise their body composition with proven strategies for exercise and nutrition. Contact Gary via email (intensegainsgary @ gmail.com), Facebook, Instagram, and check out his YouTube Channel. In this podcast, we discuss Gary's "new" HIT program, objectivism, the value of HIT coaching, and much, much more. Sign up for Gary's Free HIT Program, HD Retro - Click Here Do you need help to grow your HIT Business? Join the HIT Business Membership Listen to Gary’s previous features on the podcast: Gary Knight on the Pointlessness of Periodisation, Objective Ways to Maximise Gains and Extreme Fat Loss on 50-days of McDonalds The Perfect Workout for CEOs Gary Knight – How To Become An Online HIT and Nutrition Coach (#203) Fo

Jim Keen (email – Jim [at] arxfit.com) is the Director of Fun at ARX (Facebook, Instagram). He’s been SuperSlow certified since 2013, and transitioned from a career as a trumpet player in pit orchestras for Broadway tours to a career training people in accordance with High Intensity Training principles. As an “outsider” to the field, and having trained people with a wide variety of gravity-based tools like Nautilus, MedX, SuperSlow Systems, barbells, etc, and more modern tools, he has a unique perspective on strength training and how it can be developed into a more highly-valued and ubiquitous element of health and fitness in the twenty-first century. In this podcast, we discuss all of the exercises possible on ARX machines, the HIT community, how to find and retain great trainers, and much, much more. Learn how to grow your ARX studio in the HIT Business Membership. For all of the show notes, links and resources - Click Here

This roundtable podcast features the Founder of Basic Training, Bill Crawford, the Founder of STG Strength and Power, Michael Petrella, and the Founder of Vertex Fitness Personal Training, Dwayne Wimmer. Listen to my other episodes with these guests here: Bill Crawford - Part 1 and Part 2 Michael Petrella - Part 1 and Part 2 Dwayne Wimmer These three gentleman are some of the most experienced and skilled personal trainers and business owners in the fitness industry. Within their service portfolio, they own and operate MedX Medical machines to help their clients get great results. In this podcast, we discuss how to get the most out of your MedX Medical machine line, acquire new and used MedX Medical machines, position them in a lucrative business model, and much, much more. If you would like to learn more about how to acquire and save money on MedX machines and become part of a high-calibre HIT business community, you should join the HIT Business Membership. Interested in buying NEW MedX ma

Adam Zickerman is the Founder of InForm Fitness Studios, Host of the Inform Fitness Podcast, and author of the New York Times Bestseller, Power of 10: The Once-A-Week Slow Motion Fitness Revolution upon which the company program and philosophy is based. Having started his first gym in a 300 square foot basement in 1997, Adam now spends his time researching, writing, and overseeing 7 locations all while remaining active as a personal trainer. Adam holds an undergraduate degree in biochemistry from Binghamton University and was certified in 1995 as a personal trainer with the American College of Sports Medicine (ACSM). Adam studied under Ken Hutchins, the architect of slow-cadence strength training, for his level 1, 2 and Master SuperSlow® certifications. Self-taught in equipment design, biomechanics and exercise physiology, Adam has written a comprehensive trainer certification course, for qualified applicants, on the principles of high intensity training and the Power of 10 methodology. Listen to my f

Steve Ritz (sritz[@]fitnessfirstmn.com) is an exercise physiologist and founder of Fitness First of MN Inc. Steve has been involved in the fitness field since 1991 working with a wide variety of people ranging from cardiac rehab patients to professional athletes. Steve earned a Bachelor of Arts degree from Gustavus Adolphus College, and a Master of Arts degree majoring in Exercise Physiology from Minnesota State University, Mankato. Steve is also certified through the National Strength and Conditioning Association as a Certified Strength and Conditioning Specialist. Some highlights in his career as a fitness professional include Assistant Strength and Conditioning coach for the Minnesota Vikings and training both major and minor league players for the Cleveland Indians. Steve has also had involvement in various college and high school settings including: Villanova University, North Dakota State University, Gustavus Adolphus College and Anoka High School. Fitness is a way of life for Steve, and he enjoys ed

Dave Smith PhD (email - d.d.smith[@]mmu.ac.uk) / Linkedin) is a Health Care and Professions Council-Registered Sport and Chartered Exercise Psychologist. He is currently Senior Lecturer in Sport and Exercise Psychology at Manchester Metropolitan University and Associate Editor of The Sport Psychologist, which is one of the most prominent peer-reviewed sport psychology journals. His research interests include psychological issues in bodybuilding and strength training, psychological skills training (particular imagery), and low back pain. He is a former personal trainer with a specific interest in high-intensity training, and also has interests in target and precision sports, and thought/decision making processes in sport and other contexts. In this podcast, Dave and I discuss his effort to acknowledge Arthur Jones's contribution to exercise education, the most important factors that determine exercise results, body dysmorphia, training adherence and motivation, training programming, and much, much more.

Jim Keen (email - Jim [at] arxfit.com) is the Director of Fun at ARX (Facebook, Instagram). He’s been SuperSlow certified since 2013, and transitioned from a career as a trumpet player in pit orchestras for Broadway tours to a career training people in accordance with High Intensity Training principles. As an "outsider" to the field, and having trained people with a wide variety of gravity-based tools like Nautilus, MedX, SuperSlow Systems, barbells, etc, and more modern tools, he has a unique perspective on strength training and how it can be developed into a more highly-valued and ubiquitous element of health and fitness in the twenty-first century. In this podcast, Jim and I discuss his incredible physical transformation, his key habits for optimising health, and how to use ARX for best results, and much, much more. Mention "High Intensity Business" to get $500 OFF your ARX machines - Order Here Learn how to grow your ARX studio or high intensity training business in the HIT Business Membership. F

James Fisher PhD (Instagram, Facebook) is a Course Leader and Senior Lecturer for the School of Sport, Health, and Social Sciences at the Southampton Solent University in the UK. He is regarded as one of the leading researchers in exercise science, and in particular, resistance training. Contact James via email to james.fisher [@] solent.ac.uk In this episode, James and I discuss his thoughts on the proposed theory of the key mechanisms behind muscle hypertrophy, if changing intensity, frequency, and volume can help someone overcome a plateau, his favourite exercise for every muscle group, and much more. Get exclusive access to exercise science reviews from James Fisher PhD and learn how to grow your HIT Business in the HIT Business Membership Listen to my other episodes with James Fisher PhD: James Fisher on Single Sets vs Multiple Sets, Tim Ferriss’s Geek to Freak Experiment and Maximising Sport Performance James Fisher On Advanced Resistance Training Techniques, Kobe Bryant’s Injuries, And Th

Rahul Bernath is the Sales and Marketing Director for CAR.O.L. Before joining CAR.O.L, Rahul graduated from the University College London with a First Class Degree and worked with some of the UK's most valuable consumer brands in marketing and sales. CAR.O.L was founded by Rahul's parents; both serial entrepreneurs from Silicon Valley. Since joining CAR.O.L, Rahul has helped grown the revenue by 10x and expanded its operations into the USA. CAR.O.L stands for CARdiovascular Optimization Logic. It is an AI-powered, interactive exercise bike with self-learning algorithms that took four years to program. CAR.O.L automates each HIIT workout and guides you with touchscreen and audio prompts. Use the coupon code "HIB" to get 6-months FREE software licensing and $250 OFF your order - Order Here In this podcast, we discuss the genesis of CAR.O.L, it's suitability in a HIT Business, how CAR.O.L can help to differentiate your business, and much, much more. Join the HIT Business Membership to learn how to sel

Michael Petrella is the owner and head trainer at STG Strength and Power. STG is regarded by many as one of the finest and best equipped private gyms in the world. Michael is MEDX/HIT Certified (IART), Master HIT Certified (S.P.A.R.T.A.), Certified as a Youth Fitness Instructor (YouthFit Certified), Winner of the prestiges “Most Innovative Training Program” with the World Head of Family Sokeship Council and coach to 61 AWPC/WPC/IPA/RPS/100% Raw Powerlifting World Records. Michael is also the host of Rogers TV In The Gym completing 6 episodes in season 1 and 10 episodes for season 2 and has opened and expanded through 5 facilities over the past 13 years. At the first ever Resistance Exercise Conference Awards, Michael won the “Envy Award” in recognition of building a facility and collection of equipment that inspires strength training practitioners around the world. Check out Mike's previous appearance on the podcast HERE In this podcast, Mike and I discuss how to STG's strategy has been a great