Corporate Warrior: High Intensity Training And Hit Business

What does it take to create the best possible High-Intensity Training kit that builds on generations of already-great HIT equipment from the likes of Nautilus and MedX? Bringing with him a wealth of experience and knowledge as a bodybuilder and a successful business owner, Jeff Turner joins us to take a deep dive into how Imagine Strength designs its cutting-edge equipment based on the variable needs of HIT studios and their clients, all while keeping prices reasonable and competitive. In this episode, we talk about his approach to constant improvement, having good mentors and collaborating with the best experts, staying true to the principles of High-Intensity Training that revolutionized fitness, what he's learned about taking care of his health after a medical scare, how he sees Imagine Strength playing a key role in shaping the future of fitness, and more! If you're a HIT studio owner who wants to learn more about the best equipment you can get and use for your clients, you'll want to tune in to this one!

Attention HIT studio owners and personal trainers: what's the best way to think about packaging and pricing your High-Intensity Training services? Million-Dollar Trainer Pete Cerqua returns to talk about how you can optimize your pricing structure to drive growth, how to retain clients, increase your HIT business' overall success, and more. We dig deep into the various aspects of pricing and packaging for your HIT studio, keeping clients, engaged, rotating exercises and workout splits, as well as advice on creating package deals, setting expiration dates, and implementing cancellation policies — if you have a High-Intensity Training business and you want to get more out of it, this episode is a must-listen! Grow your High-Intensity Training studio faster with proven HIT Business Strategies and Tactics For the complete show notes, links, and resources, click here

What's the best HIT protocol to use for your High-Intensity Training Clients? Is there even such a thing like the best protocol? John Little returns to the podcast to talk about the "Done in One" protocol, and we talk about what really matters when choosing a protocol to use, especially when considering individual variation on the road to getting the best possible results for yourself and for your strength training clients.  In this episode, we dive into hypertrophy, understanding muscle mass potential, factoring in wear and tear, older trainees, how much of what many people know about Mike Mentzer is largely inaccurate, and more. If you're keen on optimizing the results your studio gets for your clients, you'll want to listen to this episode! Attract more clients to your High-Intensity Training Studio For the complete show notes, links, and resources, click here

HIT studio owners and High-Intensity Personal Trainers: have you ever wondered what it takes to become a million-dollar trainer (or if it's even remotely possible for you to accomplish)?  Pete Cerqua is a master High-Intensity Fitness Coach and creator of The 90-Second Fitness Solution. He has been professionally coaching since 1985 and is also 5-Time Bestselling Author for Simon & Schuster and Skyhorse Publishing, which include the books High-Intensity Fitness Revolution for Women and High-Intensity Fitness Revolution for Men. His new program "Million Dollar Trainer" shows personal trainers how to earn 7 figures per year. The episode is a deep dive into what you can learn from Pete's innovative approach to fitness, including the importance of efficient workouts, providing high-quality customer service, and marketing yourself as a HIT professional.   You'll learn what you need to do to go from zero to owning your own High-Intensity Training studio and making millions as a HIT personal trainer, as Pete sha

What are the best ways to help your HIT studio clients get through training plateaus when nothing else seems to be working? Luke Carlson and James Fisher, Ph.D. join us to take a deep dive into what really matters for busting through any strength training ruts — we look into what you should know and what you need to understand in order to optimize your clients' results when they inevitably hit their plateaus. This episode is a deep dive into how High-Intensity Training studios can maximize their clients' results through advanced resistance training techniques. Luke and James discuss what factors you need to consider and optimize. They also touch on the importance of variation, including changing the speed of movement. Whether you're a HIT studio owner or a personal trainer looking to improve your clients' results, you won't want to miss this episode! *** This podcast episode is brought to you by Imagine Strength. Grow a successful High-Intensity Training business with the best workout equipment, intelligently

Have you ever felt drained by the thought of keeping up with social media marketing trends while trying to run your High-Intensity Training business? If you have, then you're not alone. Many fitness business owners struggle to balance their social media presence with running their business and reaching their target market. But what if there was a way that you harness the power of social media without being spread thin across multiple platforms?   Joining us is award-winning author, podcaster, and business strategist Jenny Blake — Jenny helps business owners like you move forward in your personal and professional life using smarter systems that can help you work more efficiently and have more free time.   In this episode, Jenny talks about you can use social media the smart way so you can get the benefits of reaching more people with less headaches. We talk about strategies, tactics, and tips that take into account your personality type, energy levels, and your business goals. We also talk about how you can us

What's it like to start your own HIT studio and help people with heart health issues with strength training and rehabilitation?   Joining us is Strength 4 Health's Jon Allen (info [at] strength4health [dot] co [dot] uk), a veteran in the High-Intensity Training industry, having worked with clients including cardiac patients and GP referrals for over 45 years. He has a diploma in Diet and Nutrition from Oxford College, is a HITUni-certified High-Intensity Strength Training Specialist, a YMCA-certified Personal Trainer, and he is also a member of the British Association for Cardiac Prevention & Rehabilitation.   In this episode, we talk about how Jon started and grew his fitness business, including getting high-quality leads with BARK.com, why tailoring workout programs to individual clients matters for longer-term success, working with clients who have heart disease and other cardiac issues, and the strategies and tactics you can use to expand your client base, and more.   Start and Grow Your HIT Business

How big of a difference can the right kind of supervision make for your High-Intensity Training clients, and how can you use that knowledge to make your marketing more effective? Dr. James Fisher joins us to take a deep dive into the importance of supervision during resistance training, and we examine what this means for HIT business owners, trainers, and your clients based on their respective backgrounds and abilities.  We'll look into the different outcome measures and effects on body composition, as well seeing how much – or how little – of a role factors such as technical coaching, safety, motivation, and accountability play in marketing and delivering the best client experiences. Learn Powerful, Proven Marketing Strategies for your HIT Business  For the complete show notes, links, and resources, click here

Do you worry about how you need to raise prices and the possibility of losing your clients?   Raising prices is one of the biggest challenges HIT business owners can face, but it's also one of the most important things you need to know how to do well if you want to sustain and grow your High-Intensity Training studio.   In this pricing masterclass, Discover Strength's Luke Carlson joins us to talk about how you as a HIT studio owner can raise prices the right way while keeping your clients happy and scaling your business at the same time.   Luke shares valuable insights on pricing strategies, talks about the hows and whys of great communication  with clients, how to make your business stand apart from your competitors, and provides actionable advice for business owners like yourself looking to increase profitability without sacrificing client satisfaction. Get Powerful Marketing Strategies for your HIT Studio straight from HIT Business Experts   For the complete show notes, links, and resources - Click Here

Attention fitness business owners and personal trainers: is evidence-based exercise and fitness training truly enough, or do you need to go deeper to really make a genuine, meaningful difference in the lives of your personal training clients? John Thompson is the owner of Thompson Fitness Transformation Center, a high-intensity group training studio in California, and Limitless, a high-performance men's coaching program for executives and entrepreneurs focused on teaching them how to unleash their potential. He has 15 years of personal training experience and has coached over 3,000 clients. In this episode, we talk about what you need to do as a trainer and as a HIT business owner in order to really reach deep into the psyche of your clients so that not only do you make a deep impact on their health and fitness, but they also make lead generation, client retention, and scaling your business faster, easier, and more satisfying for you that you'll wonder why you didn't think about doing these things we're about

How can you get potential clients to exercise the right way without unknowingly scaring off those who are skeptical of or new to high-intensity training? Award-winning trainer Dennis Rogers joins us to talk about how to help clients learn about HIT effectively and to help them get the most out of exercise. Dennis owns and operates the Binghamton, New York-based Essential Exercise studio. This episode explores what Dennis has learned about strength training and fitness approaches through his years in the industry. He talks about how he educates his clients on minimum effective dose requirements for positive health and fitness results while showing empathy for their unique situations, and how to effectively balance running a business while providing the best possible fitness and results-driven experience for your clients, and more. Get more clients with proven, powerful lead generation strategies from HIT Business Experts For the complete show notes, links, and resources - Click Here

How well do you understand the pain points of your clients? Can you really tap into their true motivations to help them achieve their fitness goals?  Corrie-Beth Lipowski joins us to share her insights on how to "Sell the Heaven" and unlock the full potential of your clients. As a sports nutrition specialist and co-founder of Pure Physique, Corrie-Beth is an expert in sustainable, transformational fitness, nutrition, and mindset programs.  In this episode, we talk about how you can use sensory language and visualization techniques to help your clients achieve their desired outcomes. You'll learn how to understand the true pain points and motivations of your clients with the first sales call so you can tailor solutions to help them overcome obstacles and unlock their full potential. We go in-depth into the importance of understanding the true pain and motivations of your clients, and the steps you as a fitness business owner can take to help your clients achieve their fitness goals. We talk about the "Sell the

HIT studio owners, have you ever stopped to think about how important your hiring process is for the success of your fitness business?  In a world where the fitness industry is growing at an exponential rate, having the right team can make all the difference. In this previously HIT Business members-only episode, we dive deep into the importance of hiring and how to create an effective hiring process for your gym. Luke Carlson, founder and CEO of Discover Strength joins us to discuss the hiring practices that have driven his success in the fitness industry. He shares his tried-and-true techniques for finding and hiring the right people for the job. Luke highlights the importance of "first who, then what," and stresses that it's the people who make up the company and create a successful business. We cover topics such as conducting interviews, assessing job candidates, and determining the best team structure for your gym. Luke stresses the importance of hiring for value fit, aligning your interests with your emp

What does the average Physical Therapist know about HIT and strength training? In Tim Dettmann’s case, the answer appears to be ‘a lot’. In our fireside with Tim, find out how Kieser Australia has taken decades of strength training research and applied it to their 15,000 members with back pain, arthritis, diabetes and osteoporosis. Tim is a physiotherapist and Director at Kieser Australia, and he specializes in High-Intensity Training, along with his underlying passion of getting the average Australian to understand how strength training equals health.     This episode is the Pre-REC Live Q&A with Tim. Tim and I talked about his experience as a clinician, Kieser Training as a business, and Kieser’s unique approach to improving lower back pain and overall health. The second half deals with questions from the audience regarding exercise protocols, how to deal with clients who have lower back pain, training and coaching with the MedX Medical Lumbar Extension, and much more.    Get access to effective trainin

Melissa Gunn is a certified SuperSlow Specialist, a fitness and nutrition coach, and the Founder/CEO of Pure Strength LA, Inc. She has two decades of experience in the health and fitness industry helping clients regain and rejuvenate their health.   In this episode, Melissa shares her HIT journey with Pure Strength LA, the key components for business growth, how to educate and train clients with injuries, designing a target market strategy, and much more.   Learn business growth strategies from successful studio owners  For all of the show notes, links, and resources - Click Here

Dorian Yates won the Mr. Olympia title six consecutive times from 1992 to 1997. He has the fifth-highest number of Mr. Olympia awards of all time and is widely considered to be one of the top bodybuilders in modern history. He is currently leading MedX Fit Tech’s team as Chief Fitness Officer and has transformed the organization into a fitness technology company. Check out the New MedX Fit Tech In this episode, Dorian shares his plan to revolutionize MedX, the impact of integrating exercise and AI technology, key components of optimizing health, and much more.  Get more High Intensity Training clients For all of the show notes, links, and resources - Click Here

Ilana Wechsler is a former data analyst turned Pay Per Click marketing expert — an authority in both Google and Facebook advertising, she is the founder of the boutique digital agency Green Arrow Digital which has managed over $20 million in Pay Per Click advertising since 2013. Ilana now runs an online training program called Teach Traffic, where she teaches business owners exactly how to run profitable ad campaigns for themselves without needing an agency. In this episode, Ilana walks through the steps on how to use paid ads to generate more leads, including Google Ads best practices, tips on creating a search campaign, mistakes/pitfalls to avoid, and much more.   Generate more leads and increase your client base  For all of the show notes, links, and resources - Click Here

Today, we are bringing you an encore performance of episode 145 with Luke Carlson - How to Generate More Revenue in Your High Intensity Training Business. If you've ever been interested in learning how to increase your revenue streams, this episode is a must-listen! Get more clients when you join HIT Business Membership For all of the show notes, links, and resources - Click Here

Mike Petrella (Facebook) is a Master HIT Certified (S.P.A.R.T.A.) trainer, MEDX/HIT Certified (IART), and winner of the “Most Innovative Training Program” with the World Head of Family Sokeship Council. He owns and operates STG Strength and Power in Ontario, Canada, which is one of the finest and best equipped private strength and conditioning facilities in the world.  In this episode, Mike shares his thought process and mindset that goes into planning a new HIT studio, finding a location, target market, promotional and launch phase, acquiring your first customers, designing studio facilities, and much more.   Get more clients when you join HIT Business Membership For all of the show notes, links, and resources - Click Here

Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength based in Minneapolis, Minnesota. Luke and his team host The Resistance Exercise Conference (REC) annually, a great event where you can connect with peers and learn from accomplished scientists and business thought leaders. Join REC 2023. In this episode, Luke talks about the key considerations before making a business pivot, how to onboard your team, communicating value for customers, tactics to pivot successfully, and much more.  Build a thriving strength training studio For all of the show notes, links, and resources - Click Here