High-income Business Writing: Freelance Writing | Copywriting | Content Writing | How To Freelance

Synopsis

Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). In this nuts-and-bolts, no-nonsense podcast, you'll discover how to get better clients, earn more in less time, and bring more freedom and joy into your writing business. Ed will walk you through the practical, “doable” systems and strategies he has developed in his own writing business — the same systems he has taught his private coaching clients. He'll also show you what’s working for other business writers by bringing you real case studies from the field. And he'll share all this information in an honest and transparent way, with no hype or fluff. Topics covered include: getting better and higher-paying clients; banishing the feast-or-famine cycle; doing more of the work that excites you; how to raise your fees and rates; boosting your productivity; making your business recession-proof; discovering and leveraging your strengths; finding your niche; pricing content writing projects; pricing copywriting projects; writing white papers; writing case studies; writing web copy; writing articles; and much more.

Episodes

  • #199: Why You Should Study More Failures and Struggles in 2020

    #199: Why You Should Study More Failures and Struggles in 2020

    03/01/2020 Duration: 19min

    In this episode, I'm delving into this topic of survivor bias — and how we can use the study of failures and struggles to avoid it and gain deeper insights.

  • #198: Stop Complaining About Low Rates!

    #198: Stop Complaining About Low Rates!

    31/12/2019 Duration: 09min

    Complaining at length about low rates is fruitless (and dangerous). In this episode, I explain why low rates aren’t the problem you think they are. And how you should start thinking about them instead.

  • #197: Daphne Gray-Grant on How to Obliterate Writer’s Block and Get Your First Draft DONE

    #197: Daphne Gray-Grant on How to Obliterate Writer’s Block and Get Your First Draft DONE

    24/12/2019 Duration: 39min

    In today’s episode, Daphne Gray-Grant explains why you need a crummy first draft, how to use mind mapping for inspiration and tips to stop editing as you write.

  • #196: Fitness for Freelancers—How to Get and Stay Physically Fit When You’re a Work-at-Home Professional

    #196: Fitness for Freelancers—How to Get and Stay Physically Fit When You’re a Work-at-Home Professional

    10/12/2019 Duration: 35min

    In this episode, personal trainer Steve Beck describes how to get started with a simple exercise program if you’re currently at “zero,” and how to build on your current fitness routine if you already have one.

  • #195: How to Drive More High-Quality Prospects to Your Website

    #195: How to Drive More High-Quality Prospects to Your Website

    19/11/2019 Duration: 21min

    In this podcast episode, I explore a variety of ideas and approaches to drive higher quality leads to your website.

  • #194: The Power of “Yes, and….”

    #194: The Power of “Yes, and….”

    15/11/2019 Duration: 07min

    When a qualified prospect asks to meet you in person, respond with “yes, and…” to get the most out of your time.

  • #193: How Chris Orzechowski Generated a Tidal Wave of Client Leads with a Short and Simple Book

    #193: How Chris Orzechowski Generated a Tidal Wave of Client Leads with a Short and Simple Book

    05/11/2019 Duration: 38min

    In this interview, Chris Orzechowski explains why he decided to write a book, how he settled on a topic, and how he got it done quickly. He also shares the massive results he’s enjoyed from the effort.

  • #192: Communicating Your Value to Prospects—an Example You Can Learn From

    #192: Communicating Your Value to Prospects—an Example You Can Learn From

    01/11/2019 Duration: 10min

    In this mini-podcast episode, I explain how a recent scare in my business proved the importance of clearly communicating your value to prospects when presenting your pricing.

  • #191: Want to Scale Your Business? Start with a Virtual Assistant!

    #191: Want to Scale Your Business? Start with a Virtual Assistant!

    22/10/2019 Duration: 07min

    Many writers will hire another writer when they’re ready to scale their business. But often, a better first step is to hire a virtual assistant.

  • #190: Should You Scale Beyond a Business of One?

    #190: Should You Scale Beyond a Business of One?

    15/10/2019 Duration: 24min

    In our culture, we sometimes think that if we’re not scaling our business, we’re failing in our business. I dispel that myth in this episode.

  • #189: A New Prospect Is Asking for My Rates Right Away. How Should I Respond?

    #189: A New Prospect Is Asking for My Rates Right Away. How Should I Respond?

    11/10/2019 Duration: 08min

    Clients and prospects will sometimes toss you a problem to solve. But that doesn’t automatically mean you have to deal with it. Sometimes you should toss the problem back to them.

  • #188:Ross Simmonds on How to Land Fortune 500 Clients

    #188:Ross Simmonds on How to Land Fortune 500 Clients

    01/10/2019 Duration: 36min

    In this episode, guest Ross Simmonds explains what Fortune 500 clients look for in a writer, how you can generate a steady stream of high-quality corporate leads, and how you can command higher fees.

  • #187: A Systematic Way to Tackle Overwhelm

    #187: A Systematic Way to Tackle Overwhelm

    20/09/2019 Duration: 24min

    If you want to work more productively — and feel less overwhelmed — you have to make real changes to your business. In this podcast episode, I’m looking at actions you can take to work more efficiently and reduce feelings of overwhelm.

  • #186: Hilary Jastram on Running a Freelance Business When You’re Chronically Ill or Disabled

    #186: Hilary Jastram on Running a Freelance Business When You’re Chronically Ill or Disabled

    06/09/2019 Duration: 39min

    Hilary Jastram was forced into entrepreneurship when she became chronically ill a few years ago. In today’s podcast episode, she explains how she’s built a successful business and used her illness as a motivation to keep going.

  • #185: How to Overcome Procrastination

    #185: How to Overcome Procrastination

    23/08/2019 Duration: 21min

    To overcome procrastination, you have to admit that you do it and find ways of dealing with it. In today’s podcast episode, you’ll learn why procrastination is a serious problem and what you can do turn things around.

  • #184: Hannah Bower on Why She Transitioned from Freelance PR Work to Content Marketing

    #184: Hannah Bower on Why She Transitioned from Freelance PR Work to Content Marketing

    09/08/2019 Duration: 38min

    Hannah Bower is a content marketer with a background in PR. In this conversation, you’ll learn what freelance PR work entails, how it’s changed and why Hannah decided to get out of it.

  • #183: What to Do When Friends and Family Don’t Support You in Your Business Journey

    #183: What to Do When Friends and Family Don’t Support You in Your Business Journey

    26/07/2019 Duration: 24min

    Running a freelance business becomes exponentially more challenging when you don’t have the support of your friends and family. In this episode, I share 10 practical tips that will help you if you’re in this situation.

  • #182: Alex Nerney on Launching a Money-Making Blog as a Side Hustle

    #182: Alex Nerney on Launching a Money-Making Blog as a Side Hustle

    12/07/2019 Duration: 42min

    Podcast guest Alex Nerney explains why adding a blog to your freelance writing business is a great way to supplement your writing income and add more predictability to your business.

  • #181: Following Up with Prospects — a Different Way to Think About the Process

    #181: Following Up with Prospects — a Different Way to Think About the Process

    28/06/2019 Duration: 25min

    Following up with prospects is the activity writers dread the most — topped only by prospecting.  It feels odd and unnatural. We worry that we’re bothering people or being disrespectful.   And then we start crafting crazy stories in our head.   We imagine that the prospect is mad at us or shocked at our fees. “They think we’re a fraud!” “They never want to speak with us again!”  But the vast majority of time, this isn’t what’s going on with prospects at all.  I spent years in corporate sales and following up with prospects was a big part of my job.   It wasn’t easy, and I never particularly enjoyed it.   So I understand why you don’t like it much either.  I never completely perfected the art of following up in those years. But I do have some ideas that will make the whole process a lot easier. 

  • #180: Liz Farr on Writing Bylined Articles to Generate Hot Client Leads and Attract New Opportunities

    #180: Liz Farr on Writing Bylined Articles to Generate Hot Client Leads and Attract New Opportunities

    14/06/2019 Duration: 39min

    For the past two years, Liz Farr has been writing bylined articles for trade publications and content platforms to generate inbound leads and land great new clients — while also getting paid.

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