Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). In this nuts-and-bolts, no-nonsense podcast, you'll discover how to get better clients, earn more in less time, and bring more freedom and joy into your writing business. Ed will walk you through the practical, “doable” systems and strategies he has developed in his own writing business — the same systems he has taught his private coaching clients. He'll also show you what’s working for other business writers by bringing you real case studies from the field. And he'll share all this information in an honest and transparent way, with no hype or fluff. Topics covered include: getting better and higher-paying clients; banishing the feast-or-famine cycle; doing more of the work that excites you; how to raise your fees and rates; boosting your productivity; making your business recession-proof; discovering and leveraging your strengths; finding your niche; pricing content writing projects; pricing copywriting projects; writing white papers; writing case studies; writing web copy; writing articles; and much more.
#019: How to Launch a Successful Side Business When You Freelance Full Time04/09/2013 Duration: 46min
Many freelance writers get to a point where they want to scale their business in some way. Or they want to diversify their income stream by launching a new side venture or project. Mike Stelzner is a classic example. From 1996 until just a few years ago he was a freelance writer. Today he is the founder and CEO of Social Media Examiner (SME), an online magazine for business owners and marketers who are trying to figure out social media. In less than 4 years, SME has attracted 222,000 email subscribers and 800,000 website hits per month. And Mike's podcast, The Social Media Marketing Podcast, has 21,000 listeners! As if that weren't enough, Mike recently launched a new website: My Kids Adventures.com -- a site for parents looking for fun things to do with their kids. We’ll come back to this one later.
#018 Guerilla Prospecting Tactics That Work28/08/2013 Duration: 45min
It's great to have a formal prospecting system in place. But sometimes the best opportunities come to us through unconventional means. In this episode of The High-Income Business Writing podcast you'll hear from Angus Stocking, a successful business writer who specializes in the infrastructure industry. Angus has had great success landing good-paying writing clients using low-cost "guerilla-style" methods. The notes that follow are a basic, unedited summary of our interview. You can listen to the show using the audio player below. And you can also subscribe to this podcast series in iTunes.
#017: How to Earn $300 – $500 Writing LinkedIn Profiles21/08/2013 Duration: 42min
Over the past few years, LinkedIn has evolved into one of the most important social media platforms. The site boasts more than 225 million users as of this recording. Even though much of the conversation about LinkedIn revolves around drumming up business leads or new jobs, there's an opportunity for business writers that's not often discussed: writing profiles for LinkedIn members. Who in the world would pay a writer to write their profile? Turns out that many business professionals do! Not only do they pay handsome fees for this work, but it can also become a great way to build trust and land additional projects. To learn more about this opportunity, I interviewed Victoria Ipri. Victoria started as a copywriter in 2006, and her business has evolved over the years into Ipri International, a Linkedin training consultancy providing telephone coaching and on-site group training. What follows are some notes summarizing the information in this week's show. You can listen to the show using the audio player below.
#016: The Niche Myth: Why You DON'T Need to Specialize to Launch a Successful Writing Business14/08/2013 Duration: 29min
One of the biggest factors that holds back new and aspiring freelance writers is the idea that they have to find their niche before they launch. This "niche quest" tends to do more damage than good. It creates confusion, stalls progress and kills momentum. Don't get me wrong. Having a niche or a specific target market is a good idea. But it's not a prerequisite for launching your commercial writing business. In this episode I give you a simple framework and a series of questions to determine if you should define a niche ... how to find one that makes sense ... and what to do if you can't come up with anything viable.
#015: How to Manage Large Writing Projects Without Losing Your Sanity07/08/2013 Duration: 48min
Blog posts, articles, white papers, case studies, marketing collateral. These are some of the most common pieces business writers come across. The bread-and-butter projects that pay the bills. But occasionally you may come across a project that's so massive, it requires a different set of skills to execute. Your writing chops alone won't save you. My friend and colleague Denise Kiernan knows this firsthand. Not only has she written dozens of books and large-format pieces, she recently finished the largest and most complex writing project of her career: The Girls of Atomic City: The Untold Story of the Women Who Helped Win World War II Touchstone/Simon & Shuster), now a New York Times bestseller. (Side note: This week marks the 68th anniversary of the world's first atomic bomb attacks in Hiroshima and Nagasaki.) To tell this true story of the women who helped build the first atomic bomb, Denise spent years conducing intense research all across the U.S., doing live interviews, writing and rewriting. It was
#014: Writing Product Descriptions for Clients24/07/2013 Duration: 33min
If you've ever bought a product online, at a store or through a catalog (OK … if you've ever bough anything!), chances are you read the product's descriptive copy before making your final buying decision. And guess what? That copy didn't just write itself. The manufacturer or distributor hired a copywriter to put it together. What's involved in this type of writing? How well does it pay? How do you land projects? And are there any opportunities in the B2B arena for this type of work?
#013: Writing Business Plans: The Opportunity for Business Writers17/07/2013 Duration: 30min
Did you know that entrepreneurs are willing to pay writers $3,000 - $6,000 (and even more!) to write a business plan for them? There are many reasons why. But one of the most important is that most banks and investors need to see a well-written business plan before they even consider investing in a business. My guest for this episode is Jessica Oman, founder of Write Ahead and an expert on writing business plans. In this interview, Jessica explains the opportunity in writing business plans for clients.
#012: Eight Steps to Writing Faster, Better10/07/2013 Duration: 51min
One of the fastest ways to propel your writing business to the six-figure level is to become a MUCH more efficient writer. And in this week's show, you'll learn 8 simple steps to boosting your writing speed by 30% or more. My guest is Daphne Gray-Grant — an authority on writing faster. Daphne's strategies are a big reason why I earn $200++ per hour when I write for clients.
#011: Smart Networking Strategies for Freelance Writers03/07/2013 Duration: 33min
Networking. The very thought of it makes many writers break into a cold sweat! But who said networking events and opportunities have to be so nerve-racking? In this episode I interview Ilise Benun, an author, consultant, national speaker and co-founder of Marketing Mentor. Ilise shares how to choose the right event, and how to prepare to make the best of your time. Additionally, she tells us some smart things you can do to stand out, get noticed and increase your chances of starting some dialogue to continue after the event.
#010: How a Well-Paid Executive Transitioned Successfully to Full-Time Freelance Copywriting26/06/2013 Duration: 39min
You have a full-time day job. >:( It's not something you love, but it pays the bills. Unfortunately, it also leaves very little time for launching and growing a freelance side business. So, how are you supposed to make the transition from cubicle hell to full-time freelance writing? That's the dilemma Kathryn Messer faced a few years ago. As a well-paid executive, she couldn't afford to simply walk away from her day job to pursue her dream of full-time freelance writing. Yet she knew there HAD to be a way. Using Ed's customizable transition action plan as her guide (detailed in Stop Wishing and Start Earning), along with a heavy dose of hard work and persistence, Kathryn finally made the leap. Not only that but by the time she made the transition, she was already earning more as a freelancer than she was in her executive position! In today's interview, Kathryn details her journey during this transition. And she provides solid advice for those who are trying to make the leap to part-time or full-time freelanc
#009: The Surprising Truth About High-Paying Clients — And the Four Assumptions That Keep Writers From Landing Them20/06/2013 Duration: 39min
According to the comprehensive 2012 Freelance Industry Report, the biggest challenge facing freelancers is landing clients: 37% named that as their top challenge. Other surveys we've conducted at International Freelancers Academy show similar results. One of them revealed that attracting more, better, and higher-paying clients was by far the top challenge for 53% of freelancers. I wanted to address this pressing issue in this episode, because I believe that the common view and attitudes about attracting and landing quality clients are simply misguided. They're based on a limited view of reality, and they're destroying freelance businesses every day. In this episode I will: Explain why the common view and attitudes about attracting and landing quality clients are completely warped. Discuss why a new view or paradigm about client attraction is desperately needed. Show you what this new view and model are all about and why you need to adopt the mindset that comes with it.
#008: Negotiating Secrets of a Successful Freelance Writer12/06/2013 Duration: 49min
For many writers, the idea of having to negotiate with a client makes them break out in a cold sweat. But negotiating is a critical skill. It can help you land more work at better fees. And it can protect you from savvy clients who know how to negotiate well. Fortunately, you don't need to be an expert negotiator to reap the benefits. Even basic negotiating skills will take you far. And in today's episode, freelance writer Carol Tice will show you simple and practical tips for negotiating more effectively as a freelancer. About This Show The High-Income Business Writing podcast is a production of B2B Biz Launcher. It's designed for business writers and copywriters who want to propel their writing business to the six-figure level (or the part-time equivalent). To learn more about negotiating smarter, I interview Carol Tice for this episode of The High Income Business Writing podcast. Carol is a freelance writer for publications and businesses. Since 2005, she has been a full-time freelancer writing for a lot o
#007: How I Took My Writing Biz to the Six-Figure Level (Pt. 2 of 2)05/06/2013 Duration: 35min
Today I'm continuing my story of how I went from corporate sales professional to freelance writer — and to a combination of freelance writer and coach/trainer. This is a departure from the type shows that I've been publishing. But I'm constantly asked about my business, how I spend my time, where my income comes from and how I got to where I am today. I've addressed these questions individually and in different training episodes I've published. But I've never told my full business-launch story in detail. And I thought this podcast format would be the ideal way to do that. If you haven't listened to part one of this story, you probably want to check that out first.
#006: How I Took My Writing Biz to the Six-Figure Level (Pt. 1 of 2)29/05/2013 Duration: 38min
Today, I'm taking a departure from the types of shows I've been doing since I launched this podcast. Instead of doing an interview, I'm going to share my story with you. The story of how I stumbled into freelance writing and how I've turned it into a six-figure business. I've shared parts of my journey in articles and video trainings. But I've never shared the whole thing in one place. I'm going to do this over two episodes. I'll share both the successes AND the struggles. I'll show you why I truly believe that any writer with solid skills can do this. And I hope to satisfy much of the curiosity out there about what I do day to day, how I spend my time and where my income comes from.
#005: Cracking the LinkedIn Sales Code22/05/2013 Duration: 43min
Have you ever wondered how freelancers are using LinkedIn to find and land clients? Is LinkedIn truly a valuable prospecting tool? Does it live up the hype? Are there practical ways of using it to drum up business? About This ShowThe High-Income Business Writing podcast is a production of B2B Biz Launcher. It's designed for business writers and copywriters who want to propel their writing business to the six-figure level (or the part-time equivalent).To learn more about leveraging LinkedIn (LI) to grow your writing business — I interview Jill Konrath for this episode of The High Income Business Writing podcast.Jill is the author of two bestselling sales books and is a popular speaker who helps sellers crack into new accounts, speed up sales cycles and win more business. She has conducted extensive research on how top professionals use LI to build a professional platform.In this episode, Jill explains how to turn LI from a dull career/job finding site to a powerful business-building tool.
#004: Case Studies: How to Earn $200+ an Hour Writing Short Success Stories15/05/2013 Duration: 43min
Have you every written a short article for a magazine, newspaper or trade journal? Not the most profitable work these days, is it? If you're looking for a better way to leverage your storytelling skills, case studies are a great way to do that. To learn more about the opportunity in case studies — and how to approach these projects — I interview Casey Hibbard for this episode of The High-Income Business Writing podcast. About This Show The High-Income Business Writing podcast is a production of B2B Biz Launcher. It's designed for business writer and copywriters who want to propel their writing business to the six-figure level (or the part-time equivalent). In this week's episode I interview Casey Hibbard, a successful freelance writer who specializes in writing customer case studies (also known as "customer success stories"), and author of the excellent book, Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales and Marketing Asset. Casey explains what case studies are and how they're us
#003: White Papers: A Real and Lucrative Opportunity for Business Writers (Part 2 of 2)07/05/2013 Duration: 01h05min
In part two of this two-part episode (check out part one here), I interview one of the most knowledgeable and experienced white paper writers in the business: Gordon Graham. Gordon is the author of the newly released book White Papers for Dummies, a must-read book if you're considering writing white papers — and an invaluable resource if you've been writing white papers for years. White papers have been critically important in my writing career. They gave me a serious income boost when I needed it most (in fact, this is the type of project that first propelled my income to the six-figure level). White papers are also fun to research and write, and they're one of the first types of assignments clients outsource to freelance writers. In this session you'll discover: The three "flavors" of white papers and how to determine which one you need, when. A detailed discussion of each white paper type, including length, tone and how much you can charge as a freelance writer. How to effectively approach a whit
#002: White Papers: A Real and Lucrative Opportunity for Business Writers (Part 1 of 2)01/05/2013 Duration: 01h01min
In this episode of The High-Income Business Writing Podcast I interview one of the most knowledgeable and experienced white paper writers in the business: Gordon Graham. Gordon is the author of the newly released book White Papers for Dummies, a must-read book if you're considering writing white papers — and an invaluable resource if you've been writing white papers for years. White papers have been critically important in my writing career. They gave me a serious income boost when I needed it most. They're also fun to research and write, and they're one of the first types of assignments clients outsource to freelance writers. In this session you'll discover: A detailed explanation of white papers, including what they are, who uses them and how they're used. Why white papers continue to rise in popularity in a world of new media and an ever-growing stream of shiny objects. The opportunity for writers today. Plus, the future of white papers and how it will impact white paper writers. The industries that
#001: How to Price Your Writing Projects - A Practical System22/04/2013 Duration: 59min
Pricing is a tricky thing. If you price your work to high, you'll lose the prospect. But if you price too low, you'll look like an amateur. How do you get it right? In this session of The High-Income Business Writing Podcast I'll show you how to approach your pricing more systematically. I'll share a simple process that will take much of the anxiety out of the equation. And I'll give you smart questions to ask your prospect before you quote.