High-income Business Writing: Freelance Writing | Copywriting | Content Writing | How To Freelance

Informações:

Synopsis

Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). In this nuts-and-bolts, no-nonsense podcast, you'll discover how to get better clients, earn more in less time, and bring more freedom and joy into your writing business. Ed will walk you through the practical, “doable” systems and strategies he has developed in his own writing business — the same systems he has taught his private coaching clients. He'll also show you what’s working for other business writers by bringing you real case studies from the field. And he'll share all this information in an honest and transparent way, with no hype or fluff. Topics covered include: getting better and higher-paying clients; banishing the feast-or-famine cycle; doing more of the work that excites you; how to raise your fees and rates; boosting your productivity; making your business recession-proof; discovering and leveraging your strengths; finding your niche; pricing content writing projects; pricing copywriting projects; writing white papers; writing case studies; writing web copy; writing articles; and much more.

Episodes

  • #141: Derek Lewis on Getting Prospects to Come to YOU

    08/12/2017 Duration: 55min

    Given the choice between prospecting for clients or having prequalified prospects come to YOU, I’ll take the latter any day. Prospecting is an essential part of marketing your writing business. But getting prequalified prospects to come to you via attraction marketing is much more efficient in the long run.   In this episode you’ll hear from my good friend and colleague Derek Lewis. Derek is a very successful book ghostwriter who commands $50,000 to $75,000 per book. And one of the many things I love about his story is the fact that he relies 100% on attraction marketing. He explains how he does this so well, and how you can start implementing some elements of attraction marketing in your own writing business.

  • #140: What’s Going on With the Freelance Economy? A Look at the Numbers with Robert McGuire

    24/11/2017 Duration: 41min

    I remember the blank stares I got in 2006 when I told friends and relatives that I quit my day job to go freelance. Back then, very few people understood what freelancing was ... or that anyone could earn a living writing from home. Boy, has that’s changed! Over the past 10 years, there has been a ton of information published about the freelance economy. Freelancing and consulting no longer mean “I’m between jobs.” And experts and economists are finally recognizing that we’re a real (and growing) segment of the labor force—not a temporary fluke. But exactly how many people are freelancing? Are the big numbers we’re reading an accurate representation of the freelance workforce? And what do these numbers and projections mean for us? That’s the topic of this episode. My guest, Robert McGuire, is going to pull apart these numbers and predictions and give us his take on what’s really happening in the gig economy.

  • #139: Two Unconventional Options to Traditional Health Insurance for Freelancers

    10/11/2017 Duration: 01h08min

    Today we’re talking health insurance for freelancers. More specifically, we’re exploring two unconventional options to traditional health insurance. This is an extremely hot topic given our current political environment. But I don’t want to give you the same information everyone else is publishing. “Where can I get affordable health insurance?” is the wrong question to ask right now. The better question is, “What are my options?” For many of us, getting the same coverage from a different source (and for the same price) isn’t a real solution. If your premiums are no longer sustainable—or if you have pre-existing conditions that you’re concerned about—you should look beyond the usual offerings. In this episode, I’m focusing on two options most people don’t even know exist...

  • #138: Two Paths to Creating a Successful Second Income Stream with Info Products

    27/10/2017 Duration: 40min

    I think every freelancer should work on building a secondary income stream. Doing so diversifies your income and takes some of the pressure off your client work. It can also help fund some really important things in your life... Your kids’ college tuition ... your parents’ long-term care ... or even nicer vacations and experiences (the bucket list beckons!). In this episode, I detail two different approaches to doing this with an info product (such as an online course or training program).

  • #137: Why Your Freelance Niche Does NOT Need to Be an Industry

    13/10/2017 Duration: 38min

    Freaking out about your niche and how to pick the right industry or topic? Or even basically how to position yourself for success? While I have a very specific process for making the best possible decision about your niche, specialty or target market, there comes a point where you just have to go with what you’ve got and start taking action! In this interview you’ll hear from writer Holly Helscher, a coaching client of mine and a fabulous writer and all-around super person. In our chat, Holly opens up about how she made her “niche” decision, and how she changed and refined that idea once she got out there and started knocking on doors. It’s a fun, inspirational and very helpful conversation for anyone who’s struggling with this “niche” decision.

  • #136: Why You Need to Deploy an Attraction Marketing Strategy

    29/09/2017 Duration: 37min

    Without an attraction marketing strategy in place, you’re missing out on a proven way to generate quality prospects—one that can work for you 24/7 and help position you as the obvious choice.

  • #135: NY Times Bestselling Author Denise Kiernan on Maintaining High Productivity, Establishing Writing Rituals and Making a Living as a Full-Time Author

    15/09/2017 Duration: 53min

    Denise Kiernan transitioned from journalism and commercial writing into writing books for a living. Denise is the New York Times bestselling author of , as well as a number of other books. In this interview, Denise gives us a behind-the-scenes look into what it’s like transitioning from a freelance writer to a full-time author. She explains what it’s really like to come up with book ideas, pitch the best ones, land a book deal, research and write that book for months ... and deal with far-off deadlines, procrastination and negative self-talk. It’s a fascinating glimpse into the habits, rituals and challenges of a successful author.  

  • #134: Surprisingly Simple (and Effective!) Tips for Getting Your Prospecting Done

    01/09/2017 Duration: 35min

    Prospecting for clients is not on the list of things most of us love to do. We want to do it. We know we should do it. But we just don’t do it as consistently as we should. Sound familiar? If so, I have some very practical and simple ideas today for getting your prospecting DONE...

  • #133: How to Stand Out and Thrive in an Increasingly Competitive Freelance Marketplace

    18/08/2017 Duration: 37min

    Freelancing continues to grow like crazy. More and more professionals are choosing to leave traditional employment for a more flexible work arrangement. And platforms like Upwork have enabled millions to offer their talents to anyone around the globe. So you have to wonder... Is this influx of new freelancers making it harder to command professional-level fees? The short answer: yes. But that doesn’t necessarily mean that you’re doomed to work for less. The key to maintaining and growing your income as a freelancer is to be very deliberate about how you differentiate yourself. And that’s the topic of this week’s episode. My guest is freelance copywriter and business coach Steve Roller. Steve is the author of the upcoming book The Freelancer Manifesto: 11 Big Ideas to Stand Out and Thrive in the New Economy. And in this interview he shares several smart ways you can sustainably differentiate yourself in this increasingly competitive marketplace.

  • #132: Why You Should Do More of What Scares You

    04/08/2017 Duration: 37min

    All of us are born with a great sense of wonder, courage and boldness.  As toddlers, we have tremendous curiosity. And we’re not afraid to explore and to express our creative spirit. But somewhere along the way, fear begins to rule our lives. Fear of looking stupid. Fear of rejection. Fear of criticism. Fear of failing. We begin to lose our confidence. We stop taking chances. We start playing small. At times, we may even start to feel like a fraud. Fortunately, there are many things we can do to turn this tide and regain our confidence. And one of them is to get into the habit of doing more of what scares us. In this podcast episode, you’ll hear from writer and copywriter Leilani Haywood. Leilani explains how she deliberately does things that scare her in order to grow personally and professionally. And she talks about how this practice has enabled her to launch and grow a thriving freelance business.  

  • #131: How to Turn LinkedIn Into a Powerful Prospecting Tool

    21/07/2017 Duration: 52min

    Over the past few years LinkedIn has become an incredibly powerful lead-generating and prospecting tool for freelancers. We’ve talked about it before on the show. And for Steve Maurer, LinkedIn has been an indispensable business-generating tool. Steve is an industrial manufacturing and safety copywriter. And he’s figured out how to turn LinkedIn into his most productive and reliable lead generating vehicle.  In this podcast episode you’ll hear exactly how Steve does this...

  • #130: Why Your Biggest Client Opportunities Are Slipping Between Your Fingers—and What to Do About It

    23/06/2017 Duration: 34min

    Ever go weeks prospecting for clients without something to show for it? You “knock” on what seems like a ton of doors. But no one seems to be interested. And when you finally get a response, it’s something along the lines of “I’ll keep your information on file...” It’s exhausting, isn’t it? In this week’s episode I explain why this happens... and what you can do about it.

  • #129: Marketing to Millennials—What Writers and Copywriters Need to Know

    09/06/2017 Duration: 46min

    Millennials tend to get a bad rap. The stereotype is that of a spoiled, unemployed and highly educated 25-year-old living in mom and dad’s basement... playing video games, spending inordinate amounts of time on social media, binge-watching Netflix and just trying to “find their way.” Sure, they may not have the spending power and wealth of Boomers. But it’s also unfair to lump them all into one category and assume they don’t matter. Because they do! And as a writer and copywriter, there’s a good chance that you’ll soon have to write for this demographic. In this episode you’ll hear from my friend and colleague Kelly King of the 80-20 Agency. Kelly is a talented marketing strategist who has built a marketing firm that helps companies connect with Millennials. She’ll explain how Millennials think differently... what their attitudes and values are... what they look for in a product or service... four common myths about this generation... and what writers and copywriters need to understand if they want their mess

  • #128: How Jeanne Noorman Overcame 20+ Years Out of the Workforce to Launch a Successful Freelance Writing Business

    26/05/2017 Duration: 49min

    My guest this week is Jeanne Noorman. Jeanne faced a number of challenges when she decided to start her freelance writing business after being a stay-at-home mom since 1985. She had little in the way of a career she could draw from—and no professional network. Yet she overcame the odds and today is a thriving freelance writer. This is Jeanne’s uncut story. You’ll hear about her struggles... the number of times she thought about giving up... what she did to push through all the obstacles... and the five recommendations she has for new freelancers...

  • #127: Hannah Glenn on Refining Your Niche as You Go, Taking Baby Steps to Success and the Power of Quick Wins

    12/05/2017 Duration: 42min

    If you’re starting out as a freelance writer or copywriter, you’re going to love this podcast interview. My guest is Hannah Glenn, a Los Angeles–based freelance writer. Hannah went through my coaching program a while back. And she’s a perfect of example of someone who didn’t rely on luck to get ahead. She had to work. And she had to work hard. A few important points you’ll hear in this interview: You don’t necessarily need to have a previous career in a specific field in order to work in that field as a freelance writer or copywriter. You will make changes and adjustments to your positioning and your niche once you get out there—even if you spend months pre-planning. Steady and deliberate action are key. So are baby steps. Serendipity only happens when you start taking action. Don’t have samples? Or may your samples are not that impressive? That’s OK, start where you are with what you’ve got! And get creative. Be resourceful! (You’ll see what Hannah did.) And much, much more...

  • #126: Grit—The Single Quality That Will Determine Your Long-Term Success as a Freelancer

    28/04/2017 Duration: 30min

    I’ve been fascinated by why some people do consistently well and why others seem to struggle. And why so many fail despite the fact that they’re smarter than average... have more financial resources than the average person... have better skills... a great personality... or great looks. After working with more than 300 freelancers at all levels (from newbies to six-figure earners), I’ve reached some very interesting conclusions...

  • #125: Sean D’Souza on Why You Should Write Sales Pages and Articles from the Bottom Up

    14/04/2017 Duration: 56min

    Writing sales pages, landing pages, long-form content or detailed articles is not easy. Getting started can be a drag. Writer’s block is often a problem. And even when you get going, it’s difficult to get and maintain momentum. But what if you started writing the piece from the bottom up? What if that bottom-up method helped you create a quicker and far superior product? In this episode, New Zealand-based marketing and persuasion expert Sean D’Souza explains his bottom-up method of writing... and why it’s more effective than the traditional top-to-bottom approach many of us use.

  • #124: Unconventional (Yet Highly Effective) Online Prospecting Ideas

    31/03/2017 Duration: 39min

    There’s no denying that smart creative professionals are finding unique ways to drum up quality leads and build trust with good prospects online. My guest this week is a perfect example of this. Her name is Kaleigh Moore. She’s a freelance writer, and she’s experienced great success as a freelancer in a very short amount of time. In this interview she explains how she generates prospects online. How she builds relationships and trust by adding value. And how she leverages these wins to create a positive domino effect in her business.

  • #123: Bryce Bladon on How to Avoid Clients from Hell!

    17/03/2017 Duration: 42min

    In this week’s episode we’re going to talk about crappy clients — or “clients from hell,” as my guest calls them. ;-) My guest is Bryce Bladon. Bryce is an award-winning writer, creative consultant and strategist, and editor-in-chief of Clients From Hell, a blog that collects anonymously contributed client horror stories from the front lines of the freelancing industry. He also hosts a podcast of the same name. Yes, we’ll vent a little. But we’ll also talk about how you can identify these “problem children” before they unleash hell. More specifically, how to handle these difficult situations with grace and professionalism.

  • #122: Why You Need to Start (or Tap Into) a Community of Freelancers

    03/03/2017 Duration: 33min

    Engaging with freelancer professionals (across different industries) brings many benefits to freelance writers. Designer and freelancer Emily Leach explains in the HIBW podcast.

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