High-income Business Writing: Freelance Writing | Copywriting | Content Writing | How To Freelance

Synopsis

Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). In this nuts-and-bolts, no-nonsense podcast, you'll discover how to get better clients, earn more in less time, and bring more freedom and joy into your writing business. Ed will walk you through the practical, “doable” systems and strategies he has developed in his own writing business — the same systems he has taught his private coaching clients. He'll also show you what’s working for other business writers by bringing you real case studies from the field. And he'll share all this information in an honest and transparent way, with no hype or fluff. Topics covered include: getting better and higher-paying clients; banishing the feast-or-famine cycle; doing more of the work that excites you; how to raise your fees and rates; boosting your productivity; making your business recession-proof; discovering and leveraging your strengths; finding your niche; pricing content writing projects; pricing copywriting projects; writing white papers; writing case studies; writing web copy; writing articles; and much more.

Episodes

  • #179: Bundling and Productizing as an Antidote to Commoditization

    #179: Bundling and Productizing as an Antidote to Commoditization

    31/05/2019 Duration: 24min

    It’s hard to find businesses that don’t use some form of content marketing. That’s a big shift from even five years ago. But as its popularity has grown, the fees for content marketing projects have suffered. Upwork and other job platforms have gotten better and more popular. You even have AI technology entering the writing fray. All these factors have combined to create a situation where many clients want content NOW... and they want it cheap! Does that mean that we all need to start looking for a new way to make a living? Not at all! In this week’s podcast, I address one element of the solution: bundling and productizing your service offerings.

  • #178: Command Higher Fees by Putting Value on the Table

    #178: Command Higher Fees by Putting Value on the Table

    17/05/2019 Duration: 21min

    Most of us leave a ton of money on the table when quoting client work. This is no small thing! Commanding 20-40% more per project could have a huge impact on your business and your life. Think of the freedom it would give you! So what’s stopping us from asking for more? In this episode, I’m going to show you how to put your value on the table. Because by providing context for your quote, you can greatly influence the prospect’s response.

  • #177: Winnie Anderson on How Introverts Can Promote Themselves More Confidently

    #177: Winnie Anderson on How Introverts Can Promote Themselves More Confidently

    03/05/2019 Duration: 45min

    Many introverted writers resist marketing their services and avoid doing what they need to do to grow their businesses. Does that mean you’re doomed to fail as a self-employed writer if you’re an introvert? Not at all. My guest this week is Winnie Anderson, a coach for introverted service-based professionals, as well as the host of The Courageous Entrepreneur podcast.  She teaches people how to resolve the tug-of-war between needing to stand out but not wanting to stand out. In this episode, she explains why so many writers resist taking consistent action to stand out, and to do it in a way that feels good to them.

  • #176: Sonia Simone on Becoming a Higher-Value Resource for Your Clients

    #176: Sonia Simone on Becoming a Higher-Value Resource for Your Clients

    19/04/2019 Duration: 41min

    Content marketing has officially gone mainstream. It’s a “must do” for most businesses in today’s trust economy. While this increased demand has created huge opportunities for writers, it has also commoditized a lot of our work and given rise to content mills and rock-bottom fees. We’re not doomed. But to succeed, writers have to become a higher-value resource for their clients. In this episode, I speak with Sonia Simone, founding partner of Copyblogger Media (now Rainmaker Digital) and seasoned content marketer. In the course of our conversation, she shares how you can position yourself as a strategic partner and build stronger relationships with clients.

  • #175: What to Do When a Prospect Wants to Meet for Coffee or Pick Your Brain

    #175: What to Do When a Prospect Wants to Meet for Coffee or Pick Your Brain

    05/04/2019 Duration: 30min

    Have you ever had a prospect ask for an in-person coffee meeting shortly after connecting? You’ve barely gotten past “hello” and they already want to put something in your calendar! This raises a red flag for me. In this podcast, I reveal a two-stage process you can use to evaluate requests for face-to-face meetings. This process is a great way to protect your time and energy — without discouraging good clients.

  • #174: How to Grow Your Income by Going Deeper with Clients and Leveraging Your Key Relationships

    #174: How to Grow Your Income by Going Deeper with Clients and Leveraging Your Key Relationships

    22/03/2019 Duration: 38min

      Today’s podcast guest provides a classic illustration of the benefits of going deeper with existing clients. Her name is Lindy Alexander. Lindy started freelancing full time in 2017. By the end of that year, she grossed more than $100,000 in income! Even more remarkable: in 2018 she scaled back her hours to part-time and maintained the same income level. In this episode, she explains how she did it. It’s an amazing story I think you’ll really enjoy, regardless of where you are in your journey.

  • #173: Liz Sheffield on the Importance of Professional Development for Freelancers

    #173: Liz Sheffield on the Importance of Professional Development for Freelancers

    08/03/2019 Duration: 39min

    Do you ever get so busy that you forget to invest in yourself? It’s one of the pitfalls of being self-employed. There’s only so much time every week., right? Then again, if you don’t take time to “feed the goose,” you’ll soon have no golden eggs. My guest for today’s podcast has seen both sides of this problem. Liz Sheffield is a freelance writer with a background in human resources. As an HR professional, she understands the benefits of taking time to improve your knowledge and skills. And as a freelancer, she understands the challenges we face in finding the time and resources to do this consistently. In this episode, she explains why she’s a huge proponent of investing in yourself and your freelance business, and how you can do it without wasting your time or money.

  • #172: Eight Simple SEO Tweaks That Boosted Matt Olpinski’s Website Ranking on Google

    #172: Eight Simple SEO Tweaks That Boosted Matt Olpinski’s Website Ranking on Google

    22/02/2019 Duration: 39min

    I’m just going to come right out and say it. Search engine optimization (SEO) has a horrible reputation. For years, SEO companies scammed clients with big promises of boosting their search engine rankings, only to fall short or fail altogether. Even now, information on this subject continues to be confusing, contradictory and misleading. For this episode, to learn what SEO best practices you should implement for your own website, I wanted to talk to someone who doesn’t do SEO for a living, but who’s had good success with SEO nonetheless. And I found that person in Matt Olpinski. Matt is a freelance UX designer who boosted his own search engine rankings like crazy with some simple adjustments. Adjustments you can make on your own website, even if you don’t have a lot of technical knowledge. Listen in to find out how...

  • #171: Five Valuable Case Study Tips from a 20-Year Case Study Veteran

    #171: Five Valuable Case Study Tips from a 20-Year Case Study Veteran

    08/02/2019 Duration: 40min

    Casey Hibbard is one of the best case study writers in North America. She’s literally written hundreds of case studies for dozens of companies. Many of them big names you’d recognize. On the occasion of her 20-year business anniversary, I asked Casey to come on the show and share some of the most important lessons she’s learned about writing powerful case studies. In this interview, she shares 5 specific tips that will make you a stronger case study writer… and help you command higher fees for these projects.

  • #170: How to Grow Your Business and Command Higher Fees by Packaging What You Offer in a Different Way

    #170: How to Grow Your Business and Command Higher Fees by Packaging What You Offer in a Different Way

    25/01/2019 Duration: 41min

    Most commercial writers see themselves as just that: a commercial writer.  They describe themselves as writers. And they pitch themselves as writers.  Nothing wrong with that! But that’s not the only way to make a living as a freelance commercial writer or copywriter.   In this episode, you’ll hear from Maureen Farmer, founder of Word Right Executive Career Management. Much of what she does for clients involves writing, but she packages her services differently. As a result, her clients view her more as a strategic resource than a writer — and are willing to pay her accordingly. Find out why...

  • #169: How to Have a Better 2019 by Changing Your Identity

    #169: How to Have a Better 2019 by Changing Your Identity

    11/01/2019 Duration: 29min

    I firmly believe that habits are the key to successful execution. Execution is where the rubber meets the road when it comes to making positive changes in our lives. And habits are THE most important element in execution. A few months ago, I had James Clear on the show to talk about his new book Atomic Habits. And one of the things that really stood out for me is his discussion of identity. Specifically, how your habits shape your identity — and how your identity shapes your habits.   In this episode, I take a closer look at this concept … and explain how you can leverage your identity to make new habits stick.

  • #168: Nine Things I’m Embarrassed to Tell You...

    #168: Nine Things I’m Embarrassed to Tell You...

    28/12/2018 Duration: 45min

    When you’re in a leadership position, the people you lead sometimes put you on a pedestal. They think you have everything figured out. That you have no flaws. No struggles. I’m in a leadership position in that people often look to me for ideas, advice and mentorship. But let me tell you ... I’m not perfect by any means. I have my own struggles and imperfections. And in this episode, I come clean on 9 of those things...

  • #167: Elaine Pofeldt on Creating a Million-Dollar One-Person Business

    #167: Elaine Pofeldt on Creating a Million-Dollar One-Person Business

    14/12/2018 Duration: 41min

    This is an exciting time to be alive. The opportunity to make a great living as a self-employed professional has never been better. Changing economic trends, shifting attitudes toward self-employment, cheap technology, and the ability to leverage talent from around the world have all combined to make this opportunity possible. My guest for this week’s podcast has been tracking these changes for years. Her name is Elaine Pofeldt, and she’s the author of the book The Million-Dollar One-Person Business (Random House, 2018). In this episode, Elaine introduces us to some of the people behind these million-dollar solo businesses.

  • #166: How to Be More Productive (and Creative) in a World Filled with Distractions

    #166: How to Be More Productive (and Creative) in a World Filled with Distractions

    30/11/2018 Duration: 42min

    I’ve found that maintaining a high level of productivity is one of the top challenges we face as self-employed professionals. Chris Bailey is an expert who will share a different take on the topic. In this episode, Chris brings some fresh perspectives to this discussion. Perspectives I don’t often hear. He also describes how to drastically reduce distractions and improve your productivity with a few simple changes...

  • #165: Two Unconventional Options to Traditional Healthcare Insurance: What My Listeners Have to Say

    #165: Two Unconventional Options to Traditional Healthcare Insurance: What My Listeners Have to Say

    16/11/2018 Duration: 49min

    November 2017, I dedicated a podcast episode to the topic of alternative healthcare insurance options. A year later, in this episode, I circle back to the topic. I asked my listeners to share their experiences with healthy indemnity plans and/or medical cost sharing over the past 12 months — both good and bad. The feedback I received was enlightening … and might help you with your own healthcare coverage decision making...

  • #164: Getting Your Most Important Things Done Every Week without All the Stress and Drama

    #164: Getting Your Most Important Things Done Every Week without All the Stress and Drama

    02/11/2018 Duration: 47min

    One of the things I focus on with my coaching clients is improving their productivity. Because if you can’t get your work done efficiently, you’re going to struggle. You won’t meet your full earning potential. And you’ll be stressed and unhappy. My guest for this podcast episode is Jordan Baker, a personal productivity expert and the creator of Focuster, an auto-scheduling calendar app. You’ll walk away from this conversation with practical ideas that will help you get your most important things done—without stress or drama...

  • #163: James Clear on an Easier Way to Build Good Habits as a Freelancer

    #163: James Clear on an Easier Way to Build Good Habits as a Freelancer

    19/10/2018 Duration: 47min

    As a freelance professional, your habits and systems will directly determine your level of success and happiness.  But how do you develop and sustain the right habits? Are there tricks and strategies for doing that successfully? That’s the topic of this episode. My guest is James Clear, an expert in the field of behavioral science and habit transformation ... and author of the book Atomic Habits: An Easy and Proven Way to Build Good Habits and Break Bad Ones James thinks about these topics day and night. He’s spent years applying the science of habits to everyday situations you and I face regularly in our businesses. I think you’ll find his tips and strategies fascinating and helpful!

  • #162: Copyright Infringement — What Writers Need to Know (with Attorney Richard Chapo)

    #162: Copyright Infringement — What Writers Need to Know (with Attorney Richard Chapo)

    05/10/2018 Duration: 50min

    I had a friend who was married to a lawyer. She joked that when she was having trouble falling asleep, she’d ask her husband to talk about copyright law. Apparently, it worked way better (and faster) than taking a melatonin supplement. ;-) In all seriousness, copyright law is an important topic when you’re a freelancer writing for clients. For this podcast episode, I’ve brought in Internet business lawyer Richard Chapo to give us the scoop on how we can protect ourselves from the most common (and avoidable!) copyright pitfalls. As dull as this topic can be, Richard makes it interesting, relevant and engaging. He also illustrates many of his points with specific and useful examples, which I found extremely helpful. So I urge you to give this episode a listen.

  • #161: How Maggie Patterson Transformed Her Writing Business by Creating Premium Services Built Around Proprietary Processes

    #161: How Maggie Patterson Transformed Her Writing Business by Creating Premium Services Built Around Proprietary Processes

    21/09/2018 Duration: 38min

    You can earn a very handsome income working on “transactional” assignments for clients. But for some writers, this model starts to get old. And they often wonder if there’s a better way of doing things. That’s exactly what happened to my guest. Maggie Patterson was making a very good living as a freelance writer. But she was burning out. So she began to offer more comprehensive services that included her own proprietary processes. The idea took hold. In a big way. In this episode, Maggie explains how she transitioned from the traditional freelance model to an agency model … and how she uses it to differentiate her business and deliver more value to clients.

  • #160: Selling Your Writing Services When You’re an Introvert — an Interview with Matthew Pollard

    #160: Selling Your Writing Services When You’re an Introvert — an Interview with Matthew Pollard

    07/09/2018 Duration: 48min

    In this episode, I’m covering a topic that’s extremely relevant and practical for a big part of my audience: How introverts can turn more prospects into clients. My guest is Matthew Pollard. Matthew is an internationally award-winning blogger and contributor to CEO, Entrepreneur, and Top Sales World Magazine. He is a recurring guest on FOX and NBC, and has appeared on top-rated podcasts including Entrepreneur on Fire and Eventual Millionaire. He’s the author of the bestseller The Introvert’s Edge: How the Quiet and Shy Can Outsell Anyone, and he has five multimillion-dollar business success stories to his name, all before the age of thirty. This is solid stuff. Check it out...

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