High-income Business Writing: Freelance Writing | Copywriting | Content Writing | How To Freelance

Synopsis

Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). In this nuts-and-bolts, no-nonsense podcast, you'll discover how to get better clients, earn more in less time, and bring more freedom and joy into your writing business. Ed will walk you through the practical, “doable” systems and strategies he has developed in his own writing business — the same systems he has taught his private coaching clients. He'll also show you what’s working for other business writers by bringing you real case studies from the field. And he'll share all this information in an honest and transparent way, with no hype or fluff. Topics covered include: getting better and higher-paying clients; banishing the feast-or-famine cycle; doing more of the work that excites you; how to raise your fees and rates; boosting your productivity; making your business recession-proof; discovering and leveraging your strengths; finding your niche; pricing content writing projects; pricing copywriting projects; writing white papers; writing case studies; writing web copy; writing articles; and much more.

Episodes

  • #039: Following the Flow: Why Your Biggest Opportunity Could Be Right Under Your Nose

    #039: Following the Flow: Why Your Biggest Opportunity Could Be Right Under Your Nose

    03/02/2014 Duration: 36min

    One of the many things I love about being an entrepreneur (yes, even if you're a solo business owner you ARE an entrepreneur!!) is the magic that often happens along the journey. I love how challenges often turn into great opportunities. And how ideas that originally seemed insignificant (even silly) will often end up saving our business! Great companies such as Apple, Starbucks Zappos are filled with this kind of folklore. Most of us have heard the stories. But I recently came across one such story that is not as well known yet has a strong parallel to successful freelancing. It's the story of Chipotle Mexican Grill. And in this episode I explain what we can all learn from the company's founder as we launch and grow our own solo businesses.

  • #038: From $5 to a Viable Writing Business: How Nathan Collier Is Grouponizing His Way to Success

    #038: From $5 to a Viable Writing Business: How Nathan Collier Is 'Grouponizing' His Way to Success

    22/01/2014 Duration: 38min

    I'm NOT a fan of websites like Elance or oDesk. But occasionally I'll meet a writer who has launched a successful freelance business using these services. Nathan Collier is a perfect example. Nathan launched his freelance writing business on the side last summer. And in just a few months he's been able to land a handful of decent-paying clients using Elance. Here's the really impressive part. He's done this by "Grouponizing" his services. In other words, rather than subscribing to the notion that every project must be at least somewhat profitable, Nathan is willing to work at a loss in order to prove himself to the client. Once the client sees the quality of the work, he then proposes other projects at higher margins. In this interview, Nathan details his strategy and how it works. He explains how to pick the right prospects to work with. And how he builds the value and makes it almost irresistible to hire him at higher rates. The notes that follow are a very basic, unedited summary of the show. There’s a lot

  • #037:The Hard Truth About Passive Income: How to Find and Develop a Profitable (and Realistic!) Sideline Business

    #037:The Hard Truth About Passive Income: How to Find and Develop a Profitable (and Realistic!) Sideline Business

    15/01/2014 Duration: 50min

    I come across a lot of writers who love the idea of developing passive income streams. Problem is, they just don't know where to start! It's not surprising. The world of Internet marketing is filled with hucksters promising overnight riches. Then there's the multitude of technology and product options. The "you gotta do this" and "you HAVE to do that." It's overwhelming! That's why I recently reached out to one of the truly great guys in this business of internet marketing: Mark Mason of the Late Night Internet Marketing podcast. And in this episode, Mark talks about the best opportunities to develop realistic and viable passive income streams ... how "passive" is passive ... where to look for opportunities ... how to better determine if there's a strong demand for your idea ... and much more!

  • #036: How to Earn a Great Living by Writing Lead Magnet Books for Clients

    #036: How to Earn a Great Living by Writing 'Lead Magnet' Books for Clients

    08/01/2014 Duration: 51min

    If you're going after small businesses, entrepreneurs or solo business owners (such as consultants), there's a very lucrative opportunity many writers don't even know exists:   Writing "lead magnet" books or eBooks.   Lead magnet books are informational tools used for marketing purposes. They typically outline the methodology, approach or formula the business uses to produce results for their clients or customers.   Many businesses and entrepreneurs have found that sharing their insights and systems through a book is a great way to build credibility and turn many cold prospects into hot leads and customers.   Fortunately (for us!), most of these business owners aren't writers. They know what they want to say, but they're not skilled at putting these ideas down on paper.   That's where you come in.   In this episode, I interview Susan Anderson, president of Triumph Communications and the author of Working Writer, Happy Writer. Susan has created a thriving writing business that's focused on writing and produci

  • #035: Seven Simple Success Strategies to Implement in 2014

    #035: Seven Simple Success Strategies to Implement in 2014

    01/01/2014 Duration: 39min

    Happy New Year! In this episode I discuss seven simple and proven strategies to put more money in your pocket and to make your writing business more enjoyable in 2014. Here's to having your best year ever! The notes that follow are a very basic, unedited summary of this podcast. There's a lot more detail in the audio version. You can listen to the show using the audio player below. Or you can subscribe to this podcast series in iTunes.

  •  #034: The Spiritual Side to Freelance Success (Pt. 2) -- A Talk With Pete Savage from ExpandYourself.com

    #034: The Spiritual Side to Freelance Success (Pt. 2) -- A Talk With Pete Savage from ExpandYourself.com

    18/12/2013 Duration: 01h03min

      NOTE: This is part 2 of a two-part episode on the spiritual aspects of freelance success. If you haven't yet listened to part 1, make sure to do that first. The notes that follow are a very basic, unedited summary of this podcast. There's a lot more detail in the audio version. You can listen to the show using the audio player below. Or you can subscribe to this podcast series in iTunes. To listen to part one of this conversation, please go to Episode #033. Question #4: Am I letting my outer circumstances, and not my vision, influence my thoughts and feelings on the subject? If you don’t have a strong vision of the outcome you want, you’ll always be in reaction mode. If you have a vision, it will guide you in your thoughts and actions. Example: Joseph Murphy, The Power of Your Subconscious Mind.  

  • #033: The Spiritual Side to Freelance Success — A Candid Talk with Pete Savage from ExpandYourself.com

    #033: The Spiritual Side to Freelance Success — A Candid Talk with Pete Savage from ExpandYourself.com

    11/12/2013 Duration: 57min

      See if this sounds familiar... You try your hardest to launch your business. Or to get to a certain income level. Or to land that high-profile client you've been chasing for months. But no matter how hard you try, you can't seem to get there. You've followed the formulas. You've toiled day and night. You've given it all you've got ... to no avail. What's going on here? You've played by the rules. You've worked your tail off. In part one of this two-part episode, my good friend Pete Savage (from ExpandYourself.com) and I explore this issue. And we talk about the missing link in this complex puzzle: the spiritual side of freelance success.

  • #032: Earning a Six-Figure Income by Writing for Small Businesses

    #032: Earning a Six-Figure Income by Writing for Small Businesses

    04/12/2013 Duration: 38min

    I'm not a fan of going after small local businesses for writing work. Most of them don't understand the value of great copy and content. Or if they do, they can't afford professional-level fees. But I recently came across a writer who proved me wrong. Her name is Shawndra Russell, and she's earning a six-figure income writing for small clients in her hometown of Savannah, GA. Oh, and get this -- she just started freelancing a couple of years ago! In this episode she explains how she does it and how she keeps the work coming in. The notes that follow are a very basic, unedited summary of this podcast. There’s a lot more detail in the audio version. You can listen to the show using the audio player below. Or you can subscribe to this podcast series in iTunes.

  • #031: How to Get Real Value from a Business Coach + The Power of Gratitude

    #031: How to Get Real Value from a Business Coach + The Power of Gratitude

    27/11/2013 Duration: 52min

    I wouldn't be where I am today if it weren't for the coaches and mentors I've worked with over the years. These individuals have enabled me to accelerate my progress, avoid costly mistakes and grow both personally and professionally. In today's episode, I share some of the most valuable lessons I've learned from these coaching relationships. And I'll tell you how you can get the most value from a business coach, if you ever explore that option. I also share my thoughts on gratitude and how making thanksgiving a daily practice helps attract wonderful things, people and circumstances into your business and personal life.  

  • #030: Optimizing Your Own Website: Understanding the New SEO Rules and How to Use Them to Your Advantage

    #030: Optimizing Your Own Website: Understanding the New SEO Rules and How to Use Them to Your Advantage

    20/11/2013 Duration: 49min

    SEO is one of those topics that I have a love/hate relationship with. It can be fun to optimize a website for the search engines. But the constantly changing rules drive me nuts! What worked yesterday will get you in trouble with Google today. It's a maddening cycle! Yet I have to admit that there is great value in knowing how to optimize your OWN freelancer website. And fortunately, the time to do that has never been better, thanks to the big fundamental changes Google has made over the last couple of years. To explain these changes and how you can use them to your advantage, I've brought in my good friend Dianna Huff to the show. Dianna is a seasoned SEO pro who works with small business owners and midsize companies drive more traffic to their websites, generate more leads and get more business. If you're already an SEO expert, this may not be for you. But if you want to better understand what's going on with SEO and how it will impact you as a freelance business writer, then I think you'll find this interv

  • #029: The In-Between: Embracing the Journey to Freelance Success

    #029: The In-Between: Embracing the Journey to Freelance Success

    13/11/2013 Duration: 43min

    Impatience has been a recurring theme in my life. Once I decide to pursue a big goal, I can't WAIT to make it a reality. This goal-centered mindset has served me well. But it has also caused me to miss many of the little moments that make up that exciting journey. Moments I can't ever get back. They're gone forever. In this episode, Jeff Goins, author of The In-Between: Embracing the Tension Between Now and the Next Big Thing explains why moments of breakthrough are NOT where life's greatest transformations happen. Instead, they happen in the "in-between" moments. Waiting in the checkout line, waiting for our first big client, waiting for that big trip to Europe... This is an important discussion for all freelancers, regardless of where you are in your journey. I hope it's as helpful to you as it was for me.

  • #028: How Writer John Corcoran Networked His Way Into the Clinton White House

    #028: How Writer John Corcoran Networked His Way Into the Clinton White House

    06/11/2013 Duration: 48min

    Why do so many writers avoid networking as a marketing strategy? Some will tell you that they just can't find the time. Others claim that there are no good networking opportunities where they live. And many will admit that they put it off because they're shy and introverted. These might be true to a certain extent. But I've found that you can overcome any of these challenges when you follow a simple, proven framework. Without a framework or roadmap, it's very difficult to navigate the networking waters — especially if networking is something you're afraid to do. My guest this week is John Corcoran, a writer turned solo attorney who developed a simple framework for networking more effectively. His approached has worked so well that it landed him a staff writer position at the Clinton White House and a speechwriting gig in the California Governor’s office during the Davis Administration. He attributes these achievements to his methodical yet authentic approach to networking. And in this episode, he details this

  • #027: Work/Life Balance: How to Set Healthy Boundaries You Can Actually Keep

    #027: Work/Life Balance: How to Set Healthy Boundaries You Can Actually Keep

    30/10/2013 Duration: 36min

    It's easy to talk about achieving a healthy work/life balance. But it's much harder to put it into practice. And that's true no matter where you are in your freelance journey. In this week's episode, freelance writer Rachel Foster explains why she's decided to set clear boundaries in her business. She talks about her daily routine, her experience outsourcing some of her tasks, and the expectations she's learned to set with clients. Rachel is a Toronto-based freelancer who helps B2B marketers improve their response rates, clearly communicate complex messages and generate high-quality leads. She shares her insights on B2B marketing in her articles for the Content Marketing Institute, Business 2 Community and her Fresh Marketing Blog. The notes that follow are a very basic, unedited summary of this podcast. There's a lot more detail in the audio version. You can listen to the show using the audio player below. Or you can subscribe to this podcast series in iTunes.

  • #026: How (and Why) to Partner with Designers to Grow Your Business

    #026: How (and Why) to Partner with Designers to Grow Your Business

    22/10/2013 Duration: 58min

    Peter Bowerman -- the author of The Well-Fed Writer and other "Well-Fed" books -- is one of the most influential mentors in the world of commercial writing. One of the many things Peter does very well is generating strategic partnerships with freelance designers. Through these arrangements, Peter gets a well-paid writing gig, the designer lands work she may not have won otherwise, and the client benefits from a turnkey service solution. In this episode, Peter reveals how this strategy has added tens of thousands of dollars to his income over the years. He explains how to contact designers ... how to find them ... how to structure these opportunities ... how to price your work ... and much more! The notes that follow are a very basic, unedited summary of this podcast. There's a lot more detail in the audio version. You can listen to the show using the audio player below. Or you can subscribe to this podcast series in iTunes.

  • #025: Tap Your Network: How to Get Business Through Friends, Colleagues and Relatives

    #025: Tap Your Network: How to Get Business Through Friends, Colleagues and Relatives

    16/10/2013 Duration: 34min

    One of the biggest, untapped prospecting opportunities is our own personal and professional networks. But many of us are reluctant to do it. Why? Most common reasons are because you: 1.      Have a fear of rejection 2.      Don’t want to sound stupid 3.      Don’t want to mix business and friendship 4.      Don’t want to feel awkward 5.      Believe there's no value in it 6.      Don’t know how to explain what you do to a lay person None of these have to be true. They’re only true if you believe them — or if you’re not prepared to address them. Let's analyze each of these reasons...

  • #024: Professional Liability Insurance: Do Freelance Writers Really Need It?

    #024: Professional Liability Insurance: Do Freelance Writers Really Need It?

    09/10/2013 Duration: 29min

    Do you have professional liability insurance? Do you even need it? I mean ... do freelance writers really get sued? In this episode of The High-Income Business Writing Podcast I interview Jared Kaplan, CFO at insureon, a national online insurance company for freelancers and other self-employed professionals. Jared explains the types of insurance policies available, what they cover, when they're worth considering, and what they'll cost. This may not be the most exciting topic in the world ... but it's a hugely important one. So try to carve out some time today to listen to this discussion.   The notes that follow are a very basic, unedited summary of this podcast. There's a lot more detail in the audio version. You can listen to the show using the audio player below. Or you can subscribe to this podcast series in iTunes.

  • #023: Epic Content Marketing: How Business Writers Can Profit From The Content Megatrend

    #023: Epic Content Marketing: How Business Writers Can Profit From The Content Megatrend

    02/10/2013 Duration: 38min

    I firmly believe that establishing yourself as a content writer is the surest way to freelance writing success. It's the most realistic opportunity in the world of writing. Especially if you go after the corporate market. That's because the fundamentals of content writing are stronger than ever. Content marketing has gone mainstream — and is not showing any signs of slowing down anytime soon. In this episode, I interview Joe Pulizzi, founder of The Content Marketing Institute, Content Marketing World and Chief Content Officer magazine. Joe is also the author of the newly released book Epic Content Marketing[EG1] : How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less. Joe explains why content marketing is hot and getting hotter ... why businesses need writers desperately ... and how to get hired at top rates.   The notes that follow are a very basic, unedited summary of this podcast. There's a lot more detail in the audio version. You can listen to the show using t

  • #022: Seven Tips for Developing Stronger Self-Confidence

    #022: Seven Tips for Developing Stronger Self-Confidence

    25/09/2013 Duration: 54min

    Lack of self-confidence is one of the biggest silent killers of freelance writing careers. As an independent professional, you have to believe in what you’re doing and what you’re going after. But when things go wrong, how can you take yourself from self-doubt to self-confidence? How can you manufacture that experience? How can you turn things around quickly? Even with his success, Ed still struggles with self-doubt at times. And in this podcast, he shares his own tips and ideas for getting out of a funk and developing stronger self-confidence. The notes that follow are a very basic, unedited summary of this podcast. There's a lot more detail in the audio version. You can listen to the show using the audio player below. Or you can subscribe to this podcast series in iTunes.

  • #021: Email Newsletters: A Steady and Lucrative Writing Opportunity

    #021: Email Newsletters: A Steady and Lucrative Writing Opportunity

    18/09/2013 Duration: 46min

    Most freelance writers I talk to never want to go back to a regular job. But many of them do miss the steady paycheck. (Usually that's the only thing they miss!) Which begs the question: How can you add more predictability to your freelance income? I'll be showing you several ways to do that over the next couple of months. Because, frankly, there's no single way to ensure predictability. It requires smart strategy and hard work. But let's get started on that discussion by addressing one potential solution to the income variability dilemma: adding email newsletters to your list of services. My colleague Michael Katz has made a great living over the last 13 years writing, producing and managing email newsletters for clients. He's also taught many freelance writers how to do the same. And in this lively interview he details the opportunity — including what it entails, what you can charge, how to lock yourself in with great clients who can pay you $700 to $2,000 every month. The notes that follow are a very basic

  • #020: Hourly Rates: When Do They Make Sense? And How Do You Keep Them High?

    #020: Hourly Rates: When Do They Make Sense? And How Do You Keep Them High?

    10/09/2013 Duration: 50min

    If you've followed me for a while, you already know that I'm NOT a fan of quoting hourly rates. At least not when you're a freelance writer. There are many disadvantages to the hourly rate model, and I still believe that in most cases it's much better to quote flat project fees. However, there ARE some situations where it makes more sense to quote project work by the hour. And if you do it right, you can still earn a great living and keep your client happy. I recently corresponded with web content writer and SEO specialist Katherine Andes. Katherine quotes most of her work by the hour. And one of the many things I admire about her is how successful she's been with this model.   In this episode, Katherine explains why she's chosen the hourly rate model. How she makes it work for both her and the client. And how she handles pricing objections and pushback.

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