Ask Amanda About Marketing

Live streaming can be an incredibly effective tool for a content strategy, and can help launch a podcast that sees returns out of the gate.  Christoph Trappe returns to the show to explain how companies can use live streaming as a launch pad for a podcast, how to navigate the backend of live streaming platforms, and so much more. 

Having an understanding of machine learning as a content marketer can help you analyze your content from a more technical perspective. Senior analytics consultant Jess Peck breaks down why SEOs use machine learning to better understand search engines, how to use it to gain insights for stronger content, and how machine learning can show you biases in your content seen by algorithms. 

Understanding cognitive biases and how they impact communications can help you build a better case with organizations, and relay stronger messaging.  Spin Sucks founder Gini Dietrich breaks down the different types of cognitive biases, and how understanding them can help in all areas of communication as marketers. 

Being vulnerable in marketing can create a valuable, authentic connection with an audience. SEO strategist Tamara Sykes dives deep into the importance of being vulnerable as a brand and with content, explains how deviating from the norms of marketing will help organizations stand out, and much more.

Long-form content can show your expertise on a topic, and help you elevate your ROI by generating more leads. Content strategist and SEO copywriter Chima Mmeje breaks down the importance of long-form content, why incorporating emotion into your content is so crucial, her keyword research strategies, and so much more. 

Scaling your content marketing is an important step, but it's important to know both how and when to do it effectively. Brian Dean, founder of Backlinko and co-founder of Exploding Topics, explains how to scale content the right way, imparts the importance of a content calendar, and much, much more. 

Social media can be an invaluable tool for gauging audience behaviors to improve content. Digital strategist and ViviMae Labs founder Adrienne Sheares breaks down the value of "social first" content, utilizing social media to learn about your audience, and what metrics really matter when exploring analytics.

Selling the value of content in a technical B2B space comes down to understanding the perspective of the organization. B2B marketing strategist Michael Barber explains how to get the right perspective, how to use retention metrics to understand what customers are doing and not doing, how content can help sell services around a product, and more. 

Measuring the success of conversion content, and merchandising your CTA to improve conversion, can be much simpler than you might think. Media Volery founder Zontee Hou explores the ways to create and optimize conversion content, the importance of refining your call to action, the value of auditing and refreshing older content, and so much more.

What does empathy have to do with marketing? A lot more than you might realize.  B2B strategist Ardath Albee, CEO of Marketing Interactions, breaks down the importance of understanding your target market on a human level, how marketers can learn more about their audiences, and much more. 

Top-of-the-funnel (TOFU) content, or awareness content, can be an incredibly effective part of any content marketing strategy. SEO consultant Dan Shure, founder of Evolving SEO, dives into the reasons why TOFU content is so beneficial, how to determine the right mix of keywords for content, and much more.  

What are the benefits to email marketing, especially when it comes to increasing your ROI? Email marketing expert Samar Owais explains why email marketing is a reliable tool, and how such a direct connection to your audience can be invaluable. 

"People are constantly searching" Let's be honest—sometimes it's hard to convey to clients just how important and powerful content marketing is. B2B marketing expert Pam Didner explains that it doesn't have to difficult after all. Listen to find out what it takes to get there, and the unique ways she's found success in traditional marketing. 

When marketers create data-focused content, they can earn amazing backlinks and brand awareness. Listen to Semrush's Laura Morelli explain how she's been able to leverage this tactic and share tips on how you can, too.

"Pay attention!" We heard this countless times as children, right? We learned at an early age that attention is highly sought after. Neen James explains that attention is actually one of the most important considerations for marketers. Listen to find out how to earn the attention of your audience while also prioritizing your own attention to improve your ROI.

Audience personas might not have an obvious impact on ROI, but they can absolutely make a difference. Digital Marketing Strategist Henry Adaso explains how to keep your audience personas accurate and how to properly use them to improve your content program and increase the value of your work.

Direct mail can be a great supplement to your digital strategy. Digital Marketing Consultant Tod Cordill explains how direct mail can reach your audience in a way email can't always achieve and details how you can track this effort in Google Analytics.

Have you been thinking of investing more in video marketing? Chief Visionary Office of Wave.video Kate Skavish provides her tips on how to get the most ROI out of video content.

Paid doesn't have to be its own separate strategy. Expert Navah Hopkins walks through how PPC and content marketing can work together to improve ROI.