Ask Amanda About Marketing

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Synopsis

Amanda Milligan, the branded content manager at Fractl, answers your questions about content marketing and digital PR. Episodes air weekly and are jam-packed with actionable advice sure to help you optimize your marketing efforts.

Episodes

  • How to Set Up a Content Strategy Without Getting Overwhelmed

    10/11/2020 Duration: 30min

    It's tough to prioritize content marketing initiatives. This week on the show, Michelle Ngome explains how to decide what to focus on and how to not get overwhelmed when planning your content calendar.

  • How to Come Up With Countless Content Ideas (And Get Buy In For Them)

    27/10/2020 Duration: 28min

    You know you need to create content -- but what should you write about? Melanie Deziel, author of The Content Fuel Framework, explains how you can come up with great content ideas at scale.

  • Use an SEO Lens to Improve Your Content

    20/10/2020 Duration: 35min

    There are several ways SEO should inform your content marketing strategy Listen to SEO expert Aleyda Solis advise on how an SEO lens can strengthen your content.

  • Making the Most of User Generated Content

    13/10/2020 Duration: 21min

    You've heard of user-generated content, but are you using it to help you grow your brand? In this week's episode, Growth Mentor's founder explains how he used USC to promote his company.

  • Do You Need an Audit of Your Analytics Process?

    06/10/2020 Duration: 27min

    Are you collecting the right data and examining the right analytics? How can you know that your content strategy is working well? Dana DiTomaso explains how you can improve your reporting process to get more accurate insights and ongoing buy-in.

  • Using Content to Amplify Your E-commerce Efforts

    29/09/2020 Duration: 28min

    Are you utilizing content marketing at every aspect of your e-commerce funnel? If not, Luke Carthy describes how content can get you the attention, traffic, and conversion you’re seeking for your products.

  • Programming, AI, and the Future of Content

    22/09/2020 Duration: 38min

    With the arrival of GTP-3, AI is becoming more, well, human than ever. Hamlet and Kristin continue their discussion, exploring how programming and AI could fundamentally change content and search -- forever.

  • How Programming and AI Can Improve Your Content Strategy

    15/09/2020 Duration: 30min

    You don't have to be a master of more technical concepts to utilize the power of programming. Hamlet Batista and Kristin Tynski discuss how marketers can learn programming and utilize AI to their advantage in their content marketing.

  • How Content Fuels Massive Brand Growth

    08/09/2020 Duration: 31min

    Entrepreneur and digital marketing strategist Sujan Patel has launched and marketed 8 different companies. On this episode, he shares how content has played a major role in his brand growth strategies and provides tips on how to amplify your own content plans.

  • How to Speak to Your Target Audience Through Content

    01/09/2020 Duration: 25min

    Figuring out exactly who you want to reach with your content is the first step to effectively reaching your audience, building relationships, and ultimately selling your product or service. Shondell Varcianna shares tips on targeting, segmenting, and creating content that speaks to the people who matter to your brand.

  • The Hidden ROI of Podcasting

    25/08/2020 Duration: 25min

    We get a little meta this week and discuss how you can measure the ROI of podcasting, including some of the lesser known benefits!

  • BLM Reflection: How Marketers Can Make Our Industry More Inclusive

    18/08/2020 Duration: 26min

    This episode of the show is different in that it doesn't cover marketing tactics; it tackles the systemic racism present in our industry and how each of us can play a part in fighting it. Mike Utaegbulam, founder of the Black Creative Group, explains the challenges Black professionals face in the marketing/design industry and provides tips on how you as a marketer or business owner can start actually effecting change.

  • Making the Case for Creativity in Content

    11/08/2020 Duration: 35min

    Creativity is crucial for all content marketing, but sometimes it can be hard to get leadership's buy-in to think outside the box. Kathy Klotz-Guest explains how to keep your content from being boring and convince your team that creativity matters.

  • What So Many Companies Get Wrong About Content Marketing

    04/08/2020 Duration: 25min

    Rand Fishkin, founder of SparkToro and Moz, came on the show to talk about the structural issues often found in companies that prohibit them from making the best marketing decisions.

  • Unearthing Your Content’s ROI Through Google Analytics

    28/07/2020 Duration: 32min

    Are you new to tracking your marketing efforts in Google Analytics, or are you not sure you're taking full advantage of the tool? Kyle Akerman provides useful tips on how to get clean data and actionable insights that can help you adjust your marketing strategy.

  • Overcoming Misconceptions in the Content/SEO World

    21/07/2020 Duration: 32min

    It can be tough to overcome misinformation and misconceptions in the SEO and content industry. SEO consultant Brendan Hufford talks about his honest perception of the industry and tips on how to communicate effectively.

  • Building a Content Performance Culture

    14/07/2020 Duration: 32min

    Content marketing can't succeed in every company without the right perspective and support. Content marketing strategist/consultant Christoph Trappe of AuthenticStorytelling.net explains what a content performance culture looks like and how to build it.

  • Understanding the Value of Brand Communities

    07/07/2020 Duration: 34min

    Marketing is more than publishing and sharing content. It’s about actually engaging with people. Melissa Fach, the US Blog Editor for SEMrush, talks about how she’s built brand communities throughout her career and provides tips for others trying to connect with their audience (and help their audience members connect with each other!).

  • Measuring and Maximizing Your Content’s ROI Through Rich Results

    30/06/2020 Duration: 23min

    Geoff Atkinson, founder and CEO of Huckabuy, talks through how content marketers can get their content ranking higher in the SERPs and thus amplify the visibility (and ROI) of their pages.

  • Amplifying Your Blog’s ROI Through Social

    23/06/2020 Duration: 24min

    If you write a blog post but no one sees it, does it even exist? That’s the question posted by Michelle Garrett of Garrett Public Relations. She provides tips on how to get the most out of each piece of on-site content you create to improve your ROI.

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