Digital Politics With Karen Jagoda

Scott Minkoff is an Associate Professor of Political Science at SUNY New Paltz and a co-author of Politics on Display: Yard Signs and the Politicization of Social Spaces. Taking a step back from focusing on virtual social interaction, Scott recognizes the impact of out-of-home campaign messaging, particularly yard signs for persuasion and increasing voter turnout. We talk about: Who puts out a yard sign, and what message does a campaign yard sign communicate Most effective use of campaign yard signs How down-ballot political campaigns can benefit from using yard signs The past and future of campaign yard signs How yard sign research is conducted #ScottMinkoff #PoliticalCampaigns #PoliticalAdvertising #YardSigns #OOHAdvertising #VoterPersuasion #GOTV scottminkoff.com

Richard Greene, The Civics Dean, political strategist, and author of WTF are the Midterms, is driven to engage low-propensity voters by putting more specific names on the Midterm elections by focusing on what issues voters are most concerned about. Richard makes an argument that more civics education is needed to drive understanding of issues, how Congress works, and why registering and voting matters. We talk about: The voices of women and the fight for reproductive rights Fundraising messaging and missed opportunities The basic math for the Democrats to keep the House and Senate Value of trusted celebrity influencers to get the attention of unlikely voters Using social media to reach voters with meaningful stories and reasons to vote @TheCivicsDean #Fundraising #GOTV #Midterms #2022Midterm #Instagram #SocialInfluencers Richard@WordsThatShooktheWorld.com RichardGreene.org

Adam Probolsky is the President of Probolsky Research, a non-partisan market and opinion research firm and brings insights about consumer brand advertising to the political and advocacy campaign world. Adam brings a clear eye to the pollsters' job,  the value of polling, and how that data should be used. We talk about: Best time to plan and conduct public opinion and opposition research Using polling data to build the campaign brand and narrative How candidates project authenticity and the impact of polling data on the candidate's brand Finding the connection to voters Value of opinions posted on social media Best methods to drive responses to voter surveys Different polling techniques and timing for candidates and initiatives @AdamProbolsky @ProbolskyRsrch #PublicOpinionResearch #Polling #VoterPolls #Election22 ProbolskyResearch.com

Josh Justice, President, Peerly, on how campaigns of all sizes use peer-to-peer texting to engage and motivate voters.  With high response rates for rich media P2P texting, this is a cost-effective platform to do A/B testing and measure what messages and formats are working for each target audience. We talk about: The evolution of P2P messages Why HDVideo peer-to-peer texting is taking off Advantages of P2P over traditional linear commercials and other digital ad formats Driving down the cost of P2P The need to have a follow-up to P2P campaigns 10DLC protocol and the Campaign Registry for verified trusted resources @PeerlyInc #P2P #PeertoPeerTexting #Midterms #10DLC #VideoMMS Peerly.com

John McClung is the Director of Sales at AdQuick an Out-of-Home network of diverse advertising inventory. This category of OOH advertising covers everything from bus benches to digital billboards to skywriting. AdQuick has created a system to allow political and advocacy campaigns to achieve their goals by targeting voters with ads when they are out and about. We discuss: Advantages to advertising to people within a specific geography Hyper-targeting specific audiences and the benefits of OOH for State and local campaigns Restrictions to placement and messages using OOH Social sharing potential of OOH political ads Testing OOH messages, formats, and placement The world of OOH ad inventory @AdQuick #OOH #OutofHome #GOTV #NameRecognition #Persuasion #Fundraising #PoliticalAdvertising #Billboards AdQuick.com

Ethan Eilon, President of IMGE, reflects on how the digital landscape has changed between the 2018 and 2022 Midterms and what technology is working to reach donors and educate and persuade voters. We talk about: The increasing interest in MMS and SMS Best practices for online fundraising The growing challenge to break through the noise to get access to voters Importance of frequency and messaging to get the attention of base and low-propensity voters Thinking strategically about the countdown to Election Day to make sure ballots are returned and voters show up at the polls Role of Web3, blockchain technology, and cryptocurrencies in political campaigns @TeamIMGE #Fundraising #GOTV #WinRed #MidtermElections #2022Midterms #Voters #Web3 #Crypto #Blockchain #SMS #MMS IMGE.com

Joe Rothstein is a political consultant with vast experience working with candidates and causes. He is also the author of political thrillers with his newest, The Moment of Menace: The Future looks glorious unless we all die first, just released in time for the summer reading season. This is a story of U.S. President Isabel Tennyson, a Latina-American heiress, which seemed fanciful in the first book in this series published in 2016. Having taken notes along the way in his 30-year career, Joe is intent on educating readers about issues facing our society and how democracy can survive while providing a good read. Joe and I talk about: The real drama in political campaigns and the impact it can have on the candidate The evolution of Fringe Politics The changing nature of the spirit of competition between the parties Putting party affiliation into perspective and mobilizing voters in the current environment Sarah Palin's chance of being elected to the U.S. Congress #PoliticalCampaigns #PoliticalThrillers #Polit

Thad Kousser, Professor and Chair of political science at the University of California San Diego, is one of the authors of the just-released survey "Looking Ahead to November: How Will Reproductive Rights, Crime Rates and Top Two Dynamics Shape California's General Election. Thad is also the Co-Director of the Yankelovich Center for Social Science Research at UC San Diego, which conducted this survey that included nearly 3,000 Californians. We talk about: Apathetic and disengaged voters Which voters are most likely to be persuaded to vote Most effective tactics to get voters to change their opinions about issues and intent to vote Differences between concerns of Democratic, Republican, and Independent voters Call to action to campaigns and organizations to increase their registration and mobilization efforts @ThadKousser #UCSD #CaliforniaVoters #Midterms2022 #VoterApathy #GOTV #VoterTurnout Looking Ahead to November Survey Results Yankelovich Center for Social Science Research

Sean Duggan VP of Advertising SXM Media reflects on the advertising trends he sees playing out in the early primaries. While there was a slow start to ad buying for 2022 primary campaigns, interest is picking up for using audio ads to reach and persuade base voters as well as those not likely to vote in a mid-term election. We talk about: The lingering impact of COVID on field operations and media planning The Los Angeles Mayor's race and what to expect in the general election campaign The growing interest in targeted advertising on podcasts Locations where ad inventory will be constrained for the general election in November 2022 due to high demand @SXMMediaGroup #PoliticalAdvertising #PoliticalAds #PodcastAdvertising #Election2022 #Primaries2022 SXMMedia.com/ad-solutions

Noah Budnick, Executive Director, Together for Safer Roads is focused on bringing research and business expertise to the public sector to solve the complex problem of eliminating preventable traffic deaths. We talk about: Why elected officials and government entities need to step up efforts to reduce preventable traffic fatalities The increase in the number of vulnerable people and kinds of vehicles using roads Is averting preventable road deaths a partisan issue? Use of AI and local insights to shed light on solutions to avoid traffic crashes Fleet safety and the strong demand for direct-vision vehicles and retrofitting vehicles with blind-zones @TSRCoalition #RoadSafety #TrafficFatalities #PreventingTrafficFatalities #TrafficDeaths TogetherForSaferRoads.org

Eric Wilson is the Managing Partner of Startup Caucus, an investment fund and incubator for Republican campaign technology.  Eric is also the host of the podcast The Business of Politics, a complementary podcast to this one.  Eric and I talk about: Most popular topics on his podcast for this dedicated audience that is looking for answers and insights New opportunities for investment in technology with specific party-affiliated solutions Which entrepreneurs are most likely to understand the opportunities for technology solutions to address political campaign needs The differences between Republican and Democratic campaigns and how they are applying technology  Where Web3 is currently being used in campaigns and possible applications @EricWilson #RepublicanCampaigns #Fundraising #PoliticalTechnology #Blockchain #Web3 StartupCaucus.com  

Josh Justice is the President of Peerly, extending the capabilities of peer-to-peer texting and the effectiveness of campaign video messages sent to mobile devices. Josh points out the rapid growth of MMS technology and how it is being deployed to engage in two-way conversations directly with voters in real-time. We talk about: The capabilities of the Peerly TruHD Video texting How text is changing political campaigns Disrupting the media distribution model for reaching voters Driving down costs of getting messages directly to a voter with conversion tracking Expectations of voters and advantages of sending and replying to campaign messages using text @PeerlyInc #P2PTexting #PeertoPeerTexting #PolitcalTech #PoliticalMessaging #PoliticalTools #VoterEngagment Peerly.com

Richard Greene, ¨The Civics Dean¨ is a political communication strategist, civics educator, attorney, and author. Richard sees opportunities and challenges in midterm elections which stimulated him to write the book WTF are The Midterms, and he has new concerns as we kick off the 2022 midterm season. We talk about: the changing nature of public service need to micro-target messages, particularly to younger people, to encourage them to vote turning out single-issue voters using micro-engagement billification giving them specific reasons to vote need to teach civics literacy who doesn't vote in mid-terms and why not @TheCivicsDean #Midterms #Civics #GOTV #PoliticalAds WTFAreTheMidterms.com RichardGreene.org Recent post on Medium

Deepak Puri is the Co-Founder and CEO of San Francisco-based The Democracy Labs and an enthusiastic investigator of threats and challenges to our political process.  He is also a fan of data and visualization technology that produces compelling maps and supports tracking relationships and connections, and keeping track of the sources of campaign donations.  We talk about: Activities in Florida that disenfranchise voters What gerrymandering really means for minority voters The growing cast of characters and relationships in the January 6 insurrection investigation The sources of disinformation and the role of traditional and social media Connecting the dots of donors and campaigns to see the reach of influence using the relationship map app  Kumu.io @TheDemLabs #VoterSuppression #Gerrymandering #FLPolitics #Fundraising #Election2022 TheDemLabs.org

Seth David Radwell is the author of the Amazon bestselling book, American Schism: How the Two Enlightenments Hold the Secret to Healing Our Nation. He discusses his experience as a marketing executive and student of public policy and what concerns him about the strength of our democracy.  He shares insights from his research around fighting unreason with reason with a historical view back to the Enlightenment and how those earlier divisions in our history are still part of the US political landscape. We talk about: The conflicting views of the Moderates and the Radicals during Enlightenment that are still influencing the discussions and laws regarding the role of government and the rights of citizens What role do private-sector business leaders have in helping heal the American Schism and how should they decide which public policy issues to confront? How risky is it for them to stay silent? The counter-Enlightenment and the age of Trumpism How technology and digital media has changed the power of the governm

Michael D. Cohen Ph.D. is the CEO of the Cohen Research Group, a political, public affairs and corporate research firm    He is also the author of the book Modern Political Campaigns: How Professionalism, Technology and Speed Have Revolutionized Elections.  Based on his own experience as a Republican party and campaign advisor, pollster, teacher, and researcher, this book connects many of the campaign and advocacy activities that are changing as a result of the move to a digital campaign environment. We talk about: The broad audience for a book about political campaigns Transitioning from a traditional campaign to a digital approach for political and advocacy activities Value of data-driven targeting to efficiently find voters Building coalitions and tools that are driving GOTV Electronic campaigning and fundraising in the age of COVID-19 How the Congress in your Pocket app is being deployed to enable voters to reach out directly to their members of Congress about Ukraine @MichaelCohen @MPCampaigns @CiyP #P

Jesse Contario is the Director, Political and Advocacy at MiQ, a global programmatic media partner bringing integrated targeted ad solutions to an increasingly complex media landscape.  We talk about: Permanent impact of the pandemic on how people are consuming media and expecting to be able to vote Sources of data to inform programmatic choices including Automated Content Recognition (ACR) data of real-time tv consumption Linear tv consumption versus the OTT and advanced and connected tv audience and the impact on political media budgets Using an omnichannel connected approach to address the changing media consumption habits of voters Opportunities for political campaigns to think about which media format is best suited for each message Leveraging new digital identifiers to drive incremental reach and higher frequency with high-impact creative multiscreen options @WeAreMiq #DigitalPolitics #PoliticalAds #AdTech #PoliticalProgrammatic WeAreMiQ.com On LinkedIn

Richard Coffin is the Chief Product Officer at USAFacts which is making government data available and understandable for a larger audience.  With the growth of fake news, this non-partisan, non-profit organization serves as a trusted source for Americans giving them access to the data and analysis generated by a wide range of government agencies. We talk about * The USAFacts Third Annual State of the Union in Numbers report which includes a variety of data points about the impact of COVID on categories including population growth, crime, inflation, and employment * What questions still need to be asked and what are people  asking about that is not available * Challenges of getting timely data from State and local government agencies and who is still using paper documents and static PDF files * Innovations for gathering more data faster and finding the best dataset to address a question @USAFacts  #StateoftheUnion #SOTU #COVID #COVIDImpact #GovernmentData USAFacts.org  

Emee Baldwin is a nursing student at the University of Alabama in Huntsville and Founder of Poppy's Purpose, an advocacy group formed to guarantee that every patient has access to at least one personal advocate a day while in a hospital or nursing facility. This effort was driven by the death of her beloved grandfather, Poppy, isolated in the hospital with COVID-19. Poppy was also the longtime Alabama Republican Party chief of staff and very active in the political community.  With bi-partisan support,  Emee and her family launched a campaign for giving patients access to caregivers. State legislators passed the Harold Sachs Act in 2021 to include compassionate care in health facility visitor policies. She is now looking to expand this effort nationwide. Emee is also competing in the Miss Alabama event this summer. @Emee_Elizabeth #PoppysPurpose #COVID #COVID19 #PatientRights #HolisticMedicine PoppysPurpose.org  

Paul Wilson is the Chairman and CEO of Wilson Grand Communications and an expert on political strategy, persuasion, advertising, and traditional and digital media. We talk about: The trend towards shorter and shorter messages The questionable lasting impression of short commercials The cost and downside of microtargeting ads to specific voters Insights from the Glenn Youngkin Virginia gubernatorial campaign Growth of campaign media budgets and where it is being spent #PoliticalAds #Persuasion #PoliticalMessaging #CampaignMedia WilsonGrand.com