Saas Sessions With Sunil

Synopsis

Subscribe to SaaS Sessions with Sunil. India's first SaaS focused podcast. Taking a deep dive to SaaS with the industry experts. Are you working in SaaS? Have a story to share? Let's talk.

Episodes

  • How to manage social media? ft. Vaidehi Murthy, Social Media @ Dunzo

    How to manage social media? ft. Vaidehi Murthy, Social Media @ Dunzo

    22/08/2020 Duration: 33min

    In this non-saas episode, we hosted the Vaidehi Murthy, Social Media @ Dunzo, aka queen of puns. We discussed how brands should manage their social accounts. Vaidehi tells us stories about how they do it at Dunzo. We also talked about using social media for sales and accelerating your funnels too. All this and much more in this episode with Vaidehi. Follow her puns - http://twitter.com/butvai

  • Scaling up the partnerships channel ft. Ketan Pandit, Director of Global Partner Marketing at CleverTap

    Scaling up the partnerships channel ft. Ketan Pandit, Director of Global Partner Marketing at CleverTap

    18/08/2020 Duration: 20min

    In this episode, we hosted Ketan Pandit, Director of Global Partner Marketing at CleverTap. We discussed what different roles the partnerships function plat at different stages of the company.  Then we talked about how CleverTap scaled up their partnerships channel. Connect with Ketan - https://www.linkedin.com/in/ketanpandit/ Checkout CleverTap - https://clevertap.com/

  • Developing a winning GTM strategy ft. Yoni Solomon, Director of Product Marketing amp Strategy at G2

    Developing a winning GTM strategy ft. Yoni Solomon, Director of Product Marketing & Strategy at G2

    11/08/2020 Duration: 26min

    Welcome to the first episode of Season 3 of the podcast! In this episode, we hosted Yoni Solomon, Director of Product Marketing & Strategy at G2 to talk about building a winning GTM strategy. Yoni Solomon is Director of Product Marketing & Strategy at G2 (formerly G2 Crowd), the world's largest marketplace for B2B technology. He has spent a decade launching new products, partnerships, and acquisitions for Chicago's top SaaS companies, including Vibes ($45M raised in 2016), and PowerReviews (#49 on Deloitte's Fast 500, #1 in Chicago in 2018). Check out the GTM Playbook by Yoni - https://learn.g2.com/go-to-market-playbook Product Marketing Personas - https://festival.productmarketingalliance.com/talks/the-5-key-product-marketing-personas-behind-an-award-winning-go-to-market-team/ Connect with Yoni - https://www.linkedin.com/in/yonisolomon/ 

  • [Special Episode] Unscripted Sessions with Sunil Neurgaonkar

    [Special Episode] Unscripted Sessions with Sunil Neurgaonkar

    20/07/2020 Duration: 01h12min

    In this episode, we're celebrating 50 episodes on the show. Anuj Adhiya hosted me, Sunil, on the show. We discussed my journey, learnings, and failures with respect to this podcast and my career.  Tune in to this special episode and let me know if you liked it. Thank you all for supporting the podcast. :)

  • Unscripted sessions with Abhijeet Vijayvergiya, Cofounder amp CEO of Nektar.ai

    Unscripted sessions with Abhijeet Vijayvergiya, Cofounder & CEO of Nektar.ai

    12/07/2020 Duration: 38min

    In this episode, I hosted Abhijeet Vijayvergiya, the former President and Managing Director at Capillary Technologies to talk more on sales productivity and his new startup, Nektar.ai Abhijeet and his team are building a cutting edge AI-driven SaaS product, that will change the way salespeople sell today and will help more them to sell more! Connect with Abhijeet - https://www.linkedin.com/in/abhijeet-vijayvergiya-2571056/ Check out Nektar.ai - http://nektar.ai/

  • State of SaaS in India ft. Aviral Bhatnagar, Founder of A Junior VC

    State of SaaS in India ft. Aviral Bhatnagar, Founder of A Junior VC

    02/07/2020 Duration: 25min

    In this episode, I hosted Aviral Bhatnagar, Founder of A Junior VC to talk more about the state of SaaS in India. Aviral is a Senior associate at Guild Capital which focuses on early-stage or venture investments in India and the US. Along with this, Aviral also runs his blog - ajuniorvc.com where he along with a group of contributors, writes about the Indian startup ecosystem, venture capital, and more. Connect with Aviral - https://www.linkedin.com/in/aviral-bhatnagar-72391044/ A Junior VC - http://ajuniorvc.com/

  • Talking Customer Success ft. Nimesh Mathur, Branch

    Talking Customer Success ft. Nimesh Mathur, Branch

    29/06/2020 Duration: 38min

    In this episode, we hosted Nimesh Mathur who is the Head of Customer Success (India, SEA, and ANZ) at Branch. Nimesh is a veteran with over 14 years of experience in Customer Success, he has built and lead teams at HackerRank, Pluralsight, and Branch. In this episode, we learn about Customer Success why it is an integral part of SaaS businesses. How Can Customer Success collaborate better with Sales/Marketing/Product teams? How can CSM’s help customers achieve their desired outcomes, how do you think about this and act, there are some really good actionable insights here. This is a really good listen if you are a CSM, collaborate with CS teams, or are just curious about Customer Success. Connect with Nimesh on LinkedIn: https://www.linkedin.com/in/nimeshmathur/

  • State of SaaS in India ft. Nikhil Kapur, Partner at Strive VC

    State of SaaS in India ft. Nikhil Kapur, Partner at Strive VC

    23/06/2020 Duration: 34min

    In this episode, we hosted Nikhil Kapur, Partner at Strive VC to talk more about the state of SaaS ecosystem in India. At Strive, he’s investing in local SME enablers and global SaaS startups being built out of Asia by exceptional founders with a product-led mindset. We discussed the different challenges faced by Global-focused Indian SaaS companies and India-focused SaaS companies and how to solve these challenges. Nikhil also talks about building in India, selling in India. All this and more with Nikhil in this episode. Connect with Nikhil on LinkedIn - https://www.linkedin.com/in/kapurnikhil/ Check out Strive VC - https://strive.vc/en/

  • [BONUS] Live AMA with Guillaume Cabane on Multi-Channel Marketing Strategy

    [BONUS] Live AMA with Guillaume Cabane on Multi-Channel Marketing Strategy

    19/06/2020 Duration: 56min

    Guillaume Cabane recently spoke to us about omnichannel marketing – right from devising a strategy to budgeting + answer a question that haunts every Saas marketer. After leading growth teams at big players in Saas like Segment and Drift, Guillaume is now a growth advisor for B2B Saas startups like G2, Gorgias, Metadata, and Madkudu. Dive into this episode to learn about the need for a multichannel marketing strategy for Saas brands, tips to build omnichannel expertise, essential tools in a multichannel marketer’s toolkit, and much more! If you want to join the next live AMA, reach out to us on hello[at]saassessions[dot]com Connect with G on LinkedIn - https://www.linkedin.com/in/cabane/

  • Product Led SEO ft. Eli Schwartz, Growth Advisor amp SEO Consultant

    Product Led SEO ft. Eli Schwartz, Growth Advisor & SEO Consultant

    15/06/2020 Duration: 32min

    In this epsidoe, we hosted Eli Schwartz, Growth Advisor & SEO Consultant to talk more on Product Led SEO. Eli coined the term Product Led SEO and he explains what it is in this episode. How to go beyond what everyone is already doing in SEO and get better results, faster. Eli has been into SEO since 2004, that's 16 years! And he shares his best practices with us on the show. Connect with Eli on LinkedIn - https://www.linkedin.com/in/schwartze/ Subscribe to his newsletter - https://www.elischwartz.co/

  • Shifting from physical to virtual events ft. Nick Bennett, Field Marketing Leader at Clari

    Shifting from physical to virtual events ft. Nick Bennett, Field Marketing Leader at Clari

    12/06/2020 Duration: 23min

    In this episode, Deepika Vani, Whatfix hosted Nick Bennett, Head of Field Marketing at Clari to talk more about transitioning to virtual events. Nick talks about how did Clari pivots from field events to virtual events. He also shares the best practices in building a strategy for virtual events. What are the different virtual events that you can run for your business?  All this and more with Nick and Deepika in this episode. Connect with Nick - https://www.linkedin.com/in/nickbennett1/ Check out Clari - https://www.clari.com/

  • Building Github in India ft. Maneesh Sharma, Country Manager at Github

    Building Github in India ft. Maneesh Sharma, Country Manager at Github

    08/06/2020 Duration: 24min

    In this episode, we hosted Maneesh Sharma, Country Manager at Github to talk about what are the plans for Github in India. What is the overall GTM strategy for them and how is Maneesh setting up the operations. Connect with Maneesh here - https://www.linkedin.com/in/msmaneesh/ Check out Github - https://github.com/

  • Design data and metrics ft. Shay Howe, VP of Design at ActiveCampaign

    Design data and metrics ft. Shay Howe, VP of Design at ActiveCampaign

    03/06/2020 Duration: 24min

    In this episode, we hosted Shay Howe, VP of Design at ActiveCampaign to talk about design data and metrics. Shay tells us how ActiveCampaign performs their UX research and how they make data-driven decisions.  We also discuss, what is data for design? What are the metrics a design team can track? Can we associate design to growth as well? All this and more with Shay in this episode. Connect with Shay on LinkedIn - https://www.linkedin.com/in/shayhowe/ Visit ActiveCampaign - https://www.activecampaign.com/ Check out free tools here - https://www.activecampaign.com/free-marketing-tools

  • Building your content marketing stack ft. Akshatha Kamath, Head of Content at Moengage

    Building your content marketing stack ft. Akshatha Kamath, Head of Content at Moengage

    30/05/2020 Duration: 25min

    In this episode, I hosted Akshatha Kamath, Head of Content at Moengage to talk more on building a content marketing stack. We discussed how she has built a great stack at Moengage which allows their content team to do more in less time with more speed and accuracy. Connect with Akshatha on LinkedIn - https://www.linkedin.com/in/akshatha-kamath/ Visit Moengage - https://www.moengage.com/

  • Why technical SEO is important? ft. Geoff Atkinson, CEO of Huckabuy

    Why technical SEO is important? ft. Geoff Atkinson, CEO of Huckabuy

    24/05/2020 Duration: 22min

    In this episode, we hosted Geoff Atkinson, CEO of Huckabuy. Huckabuy is changing SEO with software products that are fully aligned with key Google initiatives – now and in the future. We discussed the importance of technical SEO and why it should matter to SaaS companies. We also took a deep dive on dynamic rendering, and how it powers the Google Search. And how you can use it to power your SEO. Why companies like SAP and Salesforce are focusing on technical SEO and dynamic rendering? All this and more with Geoff in this episode. Connect with Geoff - https://www.linkedin.com/in/geoff-atkinson-7311872/ Check out Huckabuy - https://huckabuy.com/

  • How to build a marketing strategy? Ft. Justin Alva, AVP Growth at Smallcase

    How to build a marketing strategy? Ft. Justin Alva, AVP Growth at Smallcase

    21/05/2020 Duration: 41min

    In this episode, we hosted Justin Alva, AVP Growth at Smallcase to talk about building a marketing strategy. Justin walks us through his career and what he’s learned along the way. We talk about the approach to take while building a marketing strategy. How thinking from the first principles is the framework you can utilize while building your marketing strategy. We also touch upon how marketing has evolved where the fundamentals remain the same but the channels and mediums have evolved. Justin takes us through examples from his career at his earlier startup and currently in Small case. Articles you should read : Series on coaching networks by Emergence Capital: https://www.emcap.com/coaching-networks Signaling as a Service: https://julian.digital/2020/03/28/signaling-as-a-service/ Blogs/Newsletters you should check out: Blogs: Brian Balfour, Andrew Chen Aashay Sanghvi, Divinations on Substack The Ken, The Morning Context Anmol Maini on WhatsApp People you should absolutely follow on Twitter https://twitter.c

  • Unscripted sessions with Tanishq Juneja, CEO of Pepipost

    Unscripted sessions with Tanishq Juneja, CEO of Pepipost

    17/05/2020 Duration: 34min

    In this episode, we hosted Tanishq Juneja, CEO, and co-founder of Pepipost in an unscripted and informal conversation. Pepipost has over 50,000 customers and they send around 8 billion emails per month, we deep dive into the history of Pepipost and how it all began.  We also learn the team’s motivation #fortheloveofemails and we also get insights into best practices for email deliverability and talk about the future for emails as a channel and what’s next for Pepipost.  If you want to understand how your emails can get better this is a must-listen for you.  You can reach out to Tanishq on Linkedin: https://www.linkedin.com/in/tanishq-juneja-68988b20/ You can read more about why brands choose Pepipost here: https://pepipost.com/blog/50000-brands-use-pepipost-as-their-smtp-server/

  • Unscripted sessions with Mayur Gupta, CMO of Freshly

    Unscripted sessions with Mayur Gupta, CMO of Freshly

    14/05/2020 Duration: 37min

    In this episode, I hosted Mayur Gupta for an unscripted an informal conversation about his marketing and growth journey. He is the CMO at Freshly. Prior to Freshly, Mayur was the Global VP for Growth & Marketing at Spotify.  Connect with Mayur on LinkedIn - https://www.linkedin.com/in/inspiremartech/

  • A new perspective to marketing ft. Siddharth Sharma, Director of Marketing at Karix

    A new perspective to marketing ft. Siddharth Sharma, Director of Marketing at Karix

    11/05/2020 Duration: 21min

    In this episode, we hosted Siddharth Sharma to talk about a new perspective towards marketing.  How to think differently when you know your purpose is clear?  How to take the roads less traveled? And how to make your team take the same road as well? All this and more with Siddharth Sharma. Connect with Sid - https://www.linkedin.com/in/siddharthsh/ Check out Karix - https://www.karix.com/

  • Customer success during a pandemic with Meenakshi Ganesh, Director of Customer Success at Clevertap

    Customer success during a pandemic with Meenakshi Ganesh, Director of Customer Success at Clevertap

    08/05/2020 Duration: 33min

    In this episode, Kritika hosted Meenakshi, Director of Customer Success at Clevertap, to talk about customer success during a pandemic.  CS during uncertain times Change in customer behavior What is Clevertap doing to tackle these situations? Getting new use cases from your customers because of the current times Managing implementation and delivery delays Managing churn Showing empathy All this and more with Meenakshi in this episode. Connect with Meenakshi on LinkedIn - https://www.linkedin.com/in/meenakshi-ganesh/ Visit Clevertap - https://www.linkedin.com/company/clevertap/

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