Saas Sessions With Sunil

In this episode, I hosted Smriti Chopra, Product Marketing at Zapier to talk about building the alignment between the PMM team and other teams. Smriti was previously managing APAC Partner Marketing at Hubspot and has rich experience in B2B marketing plus taking several products to market over the years. We discussed the goals of the PMM team and what makes it the catalyst for business growth? Smriti talks about how to make better-informed decisions by building a solid alignment between the PMM team and other teams. All this and more with Smriti in this episode. Connect with Smriti on LinkedIn - https://www.linkedin.com/in/smritichopra/ 

In this episode, we hosted Steffen Hedebrandt, Cofounder of Dreamdata.io to talk about B2B revenue attribution. Dreamdata.io is a B2B revenue attribution platform. We discussed how Steffen started Dreamdata and what piqued the idea in his mind. We also talked about the GTM strategies and playbooks their team is using to conquer this market. All this and more with Steffen in this episode. Connect with Steffen on LinkedIn - https://www.linkedin.com/in/steffenhedebrandt/

In this episode, I hosted Sandhya Tomer, Director of Customer Success at Whatfix to talk about her experience in Customer Success. She explains the proactiveness of Customer Success vs the reactiveness of Customer Support. She also believes that consultants can be good at Customer Success. All this and more with Sandhya in this episode. Connect with her on LinkedIn - https://www.linkedin.com/in/sandhya-t-20980b7/

In this episode, we hosted Veekshith Rai, Co-founder, and COO at Finly.io Finly simplifies accounts payables for businesses. Veekshith was working on 5 ideas that they directly pitched to the investors. One of them emerged, and it was Finly. Veekshith talks about this approach and how it helped them build the company. He also talks about their objectives for 2021 and how they're expanding to middle-east market. All this and more with Veekshith in this episode.  Connect with Veekshith on LinkedIn - https://www.linkedin.com/in/veekshith-rai/ Follow Veekshith on Twitter - https://twitter.com/VeekshithCRai Check out Finly - https://finly.io/

In this episode, we hosted Kausambi Manjita, Founder & CEO at Kubric to talk about her journey with Kubric. Kubric is an AI-driven automation tool for designers and marketers. How did she start Kubric? How did they hire their first few people? Kaus also talks about how is Kubric scaling up in India. All this and more with Kaus in this episode. Connect with Kaus on LinkedIn - https://www.linkedin.com/in/kmanjita/ Check out Kubric - https://kubric.io/

In this episode, we hosted Lavanya Gopinath, Director of Operations at Chargebee, to discuss various ops functions in a SaaS company. Lavanya introduces the ops functions and their roles & responsibilities. She also explains how you can set up the ops functions at your org. Connect with Lavanya on LinkedIn - https://www.linkedin.com/in/lavanyagopinath/

In this episode, we hosted Sowmya Moni, Director of Marketing at Incture. Incture is the largest provider of digital applications and tech solutions on various SAP platforms. Sowmya talks about how she segments their ICP to ensure high conversion rates. She also shares how to personalize the marketing activities for each of these segments.  All this and more with Sowmya in this episode as we take a deep dive into personalization. Connect with Sowmya on LinkedIn - https://www.linkedin.com/in/sowmyamoni/

In this episode, I hosted Shailesh Ghorpade, Managing Partner & CIO at Exfinity Venture Partners, to discuss his thoughts on the State of SaaS in India.  Shailesh played leadership roles at companies like Birla Global Finance, Tata Finance, Infosys, and more. He’s currently the founding managing partner and CIO at Exfinity Venture Partners. Exfinity is a tech fund backing enterprise B2B companies in the India and India-US corridor. Their portfolio includes companies like Moengage, Mad Street Den, Locus, and more. We also discussed the challenges in India's SaaS ecosystem and how Shailesh and his team are helping to overcome these challenges. All this and more with Shailesh in this episode. Connect with Shailesh on LinkedIn - https://www.linkedin.com/in/shailesh-ghorpade-4661b26/

In this episode, we hosted Deepesh Agarwal, co-founder & CEO of MoveInSync. MoveInSync provides a transport management platform that is used to move people or goods efficiently. We discussed how Deepesh started up 12 years ago in 2009 and scaled the company in India.  Deepesh talked about the challenges that COVID brought for the company and how they turned it into an exciting opportunity. All this and more with Deepesh in this episode. Connect with Deepesh on LinkedIn - https://www.linkedin.com/in/deepesh-agarwal-68a32/

Smrithi is a product leader passionate about marrying great user experiences with technology to deliver business value. With over a decade of experience, Smrithi has spent her past 7 years with Freshworks in their product function, working on products like Freshdesk, Freshchat, and Freshcaller, Freshconnect. In this episode, we discussed how do you go about deciding what new products to build? What are the building blocks needed to make these a success? How do you measure the success of new products? When is it right for companies to start exploring multiple products? All this and more with Smrithi on this episode. Connect with Smrithi on LinkedIn - https://www.linkedin.com/in/smrithiparameswar/

In this episode, we hosted Shubhi Agarwal, Co-founder of Locobuzz to talk about the story of Locobuzz. Locobuzz is an Enterprise SaaS platform for Digital Customer Care, Engagement, Experience Automation & Analytics for B2C companies and Governments. She talks about the challenges she faced in building and scaling up Locobuzz as a bootstrapped company. And how they are selling to large enterprises in India. Connect with Shubhi on LinkedIn - https://www.linkedin.com/in/shubhi/ Check out Locobuzz - https://locobuzz.com/

In this episode, we hosted Saravana Kumar, CEO at Kovai.co Saravana is an Entrepreneur, Investor, and Technical enthusiast. Kovai is a premier enterprise software company offering multiple products at scale both in the Enterprise arena and in the B2B SaaS space. Here’s a story of Kovai's businesses in numbers They have raised 0 outside funding They have grown 150% YoY in the last 3 years They have grown their team from 10 to 130+ people They reached $8.5m+ in Q2 2020 Connect with Saravana on LinkedIn - https://www.linkedin.com/in/saravanamv/

In this episode, we hosted Pranjalee Lahri, AVP Marketing at UpsideLMS to talk about neuro-marketing. Pranjalee has over 13 years of experience and spent the last decade at UpsideLMS.  Pranjalee explains what is neuro-marketing, and why brands are using this technique to capture their audience. She also talks about her experience and best practices to follow while implementing this strategy. Connect with Pranjalee - https://www.linkedin.com/in/pranjaleelahri/

In this episode, we hosted Kuppulakshmi Krishnamoorthy (Kuppu), Product Evangelist at Zoho, to discuss how storytelling can make larger impacts in a B2B SaaS. We discussed building, selling, and scaling up with stories. Kuppu explains how storytelling impacts different stages of the funnel. Kuppu also runs Zoho for startups program, where storytelling is crucial as Zoho is a leader who has to pave the success path for many startups worldwide. All this and more with exciting insights on storytelling with Kuppu in this episode. Connect with Kuppu on LinkedIn - https://www.linkedin.com/in/kuppukrish/

I believe many of us are working remotely now because of Covid. But something interesting about our today’s guest is that she’s working remotely before it was cool. Meera Sapra joined Zoho in 2008 as their first remote employee. And she’s been working remotely for the past 12 years now. In this episode, we discussed how Meera managed to work remotely in 2008. How did she tackle the daily workflow?  She also explains the challenges she faced and how did she overcome them. We also discussed, how can you build a good relationship with your team even when you're working remotely. Connect with Meera on LinkedIn - https://in.linkedin.com/in/meerasapra

In this episode, we hosted Vartika Verma, VP of Global Marketing at Yellow Messenger. It's a conversational AI platform that helps enterprises automate their core business functions - Sales, Marketing, ITSM, Customer Support, Procurement, and more. With over 14 years of experience, she’s previously worked with companies like Payoneer, Hike Messenger, DirectI, and more. We talked about the current state of customer service in India and how can you supercharge it with AI Chatbots? She also shares how different brands are using AI chatbots for customer service differently. Are AI bots replacing humans or aiding humans at their job? Listen to what Vartika has to say in this episode. Connect with Vartika on LinkedIn - https://www.linkedin.com/in/vartikaverma/ Check our Yellow Messenger - https://yellowmessenger.com/

In this episode, we hosted Sharmila Sundaram, CEO at Corefactors to talk about her journey with Corefactors. We discussed how they're selling in India and scaling up. We also discussed hiring the first few people for the company. Connect with Sharmila - https://www.linkedin.com/in/sharmilas16/ Check out Corefactors - https://www.corefactors.in/

In this episode, we hosted Priya Mohan from the leadership team at Venture Highway. Priya has been an entrepreneur for the last 8 years. In 2012, she co-founded Vidyartha, an edtech platform that she exited successfully to Bujy’s. Prior to that, she spent 9 years in the investment banking space. Connect with Priya on LinkedIn - https://www.linkedin.com/in/priyamohan246/ Check out Venture Highway - http://venturehighway.vc/

In this episode, we hosted Max Armbuster, CEO of Talkpush. Connect with Max on LinkedIn - https://www.linkedin.com/in/maxarmbruster/ Check out Talkpush - https://talkpush.com/

In this episode, we hosted Arjun Pillai, Founder & CEO of Insent.ai to talk about his entrepreneurial journey with Profoundis. Fun fact about Profoundis, it was the first-ever product exit in Kerala's history. We talked about Arjun's early days of starting up, scaling, and the exit. We also discussed his newest venture, Insent.ai, and how it's taking on the wave of conversational marketing platforms. Connect with Arjun on LinkedIn - https://www.linkedin.com/in/rarjunpillai/ Check out Instent.ai - https://insent.ai/