Saas Sessions With Sunil

Synopsis

Subscribe to SaaS Sessions with Sunil. India's first SaaS focused podcast. Taking a deep dive to SaaS with the industry experts. Are you working in SaaS? Have a story to share? Let's talk.

Episodes

  • How does engineering affect the growth of SaaS

    How does engineering affect the growth of SaaS

    12/06/2019 Duration: 29min

    In this episode Anupam Bhatt (Architect and Technical Program Management at IBM) takes us behind the scenes and explains how the engineering team plans for growth and scale. Anupam talked about how systems are designed and how planning for scale starts from day 1. How engineering teams adapt to sudden spikes and how they deal with situations that get out of control. Anupam also went through challenges engineering teams face and shares his learnings based on his experiences. If you've wondered what happens behind the scenes when a flash sale goes on or when there is sudden traffic for a product, this is a much listen for you as Anupam explains exactly what happens in the background. You can find Anupam on LinkedIn here : https://www.linkedin.com/in/anupambhatt/ and on Twitter here https://twitter.com/Mr_Bhatt

  • 150% YOY Growth, Global brand, Fortune 500 customers - Exploring the story of Moengage with Raviteja Dodda, Cofounder amp CEO

    150% YOY Growth, Global brand, Fortune 500 customers - Exploring the story of Moengage with Raviteja Dodda, Cofounder & CEO

    06/06/2019 Duration: 28min

    I invited Ravi to talk about his entrepreneurial journey and the journey of Moengage in this episode. Today, Moengage is probably one of the hottest startups in India.  Ravi talked about how he along with Yashwant and their entrepreneurial spirit, started Moengage and made it a global brand which now serves Fortune 500 companies. He talked about how SaaS companies can tap international markets and expand globally. We also discussed how Moengage achieved a stage where they decided to raise funds, and how you can achieve that stage as well. All this and more in an insightful discussion with Ravi. Listen to it and do share your feedback.  Ravi on LinkedIn - https://www.linkedin.com/in/rteja Visit Moengage's website - https://www.moengage.com/

  • How to create a user on-boarding funnel for your SaaS?

    How to create a user on-boarding funnel for your SaaS?

    28/05/2019 Duration: 16min

    In this episode, Kishan Gupta, CEO of UXCam talks about user on-boarding funnel and how does a typical funnel for a SaaS look like. He also talks about the best practices that SaaS businesses should follow while crafting the on-boarding funnel. Connect with Kishan on LinkedIn - https://www.linkedin.com/in/kishangupta/ UXCam website - https://uxcam.com Deliver the perfect app experience by capturing and visualising user interaction data with UXCam.

  • Learn how to become a product leader with Aniket Malvankar

    Learn how to become a product leader with Aniket Malvankar

    19/05/2019 Duration: 21min

    Aniket is the Founder/CEO of Product Bricks Ventures, a product & technology consulting firm with HQ in Dallas. He has been Integral part of product teams that have led to successful acquisition combining over 150 million. He has over 15 years of product development experience with AGILE teams in Internet of Things & Wireless space. He has a PhD in Wireless communication and learnt Entrepreneurship at Stanford. He loves to teach and mentor through various platforms like Everwise, Product School, LinkedIn etc., and serves on Advisory board for Startups in India.  In this episode, he talks about, why does a product need a product leader and what are the qualities of a product leader? We also discussed about how a good product leader can make the product successful and a bad product leader can break it. Also, take a dive in to a typical day of a product leader with Aniket.  Connect with Aniket on LinkedIn - https://www.linkedin.com/in/aniketmalvankar/  Product Bricks Ventures - https://www

  • Kieran Flanagan, VP Marketing at Hubspot, on Product Led Growth

    Kieran Flanagan, VP Marketing at Hubspot, on Product Led Growth

    04/05/2019 Duration: 19min

    In this episode Kieran gives his perspective on Product Led Growth and why should companies care about this new approach.  He talks about the downsides of implementing PLG framework and what can go wrong while implementing it.  Product qualified lead is a very important factor to be considered while implementing this framework. True or False? Kieran will tell you.  Are you wondering what kind of team you require to implement the product led growth framework? Listen to this episode to find out.  Connect with Kieran on LinkedIn - https://www.linkedin.com/in/kieranjflanagan/ Visit his website - https://www.kieranflanagan.io/

  • Unscripted sessions with Santosh Panda, Founder and CEO of Explara

    Unscripted sessions with Santosh Panda, Founder and CEO of Explara

    27/04/2019 Duration: 24min

    Santosh talked about the early days of Explara and how he with his team overcame various growth challenges to make Explara a leading SaaS platform for Events.  He pinpointed the driving factors behind their 600% hypergrowth in 2012.  He also shared his views on how early stage CEOs should decide what things to focus on to achieve a growth trajectory and many more valuable insights.  If you're an early stage startup CEO, then you should listen to this episode. If you want to get connected with Santosh, reach out to me or connect with him on LinkedIn - https://www.linkedin.com/in/santoshpanda/

  • Unconventional ways to get that job you always wanted

    Unconventional ways to get that job you always wanted

    18/04/2019 Duration: 14min

    In this episode, I invited Phil Strazzulla who is the founder of NextWave Hire, which allows employers to hire the right talent through some effective unconventional ways. Listen to Phil's opinion on using marketing to land the job of your choice. Then Phil talks about some unconventional methods which you can use to get that job you always wanted. To close, he reveals a few ways you can use to market yourself to land your dream job. Connect with Phil on LinkedIn - https://www.linkedin.com/in/philstrazzulla/

  • What is product-led growth? And how to implement it for your SaaS?

    What is product-led growth? And how to implement it for your SaaS?

    15/03/2019 Duration: 15min

    Wes Bush, a product-led growth expert for B2B SaaS, gives super crisp information about product-led growth. He explains in brief about product qualified leads (PQL) and how to determine one for your SaaS. After listening to this podcast, you'll understand if your product is right for product-led growth and how to implement the product-led growth strategy. Intercom study - https://www.intercom.com/blog/designing-first-run-experiences-to-delight-users/ Wes on LinkedIn - http://linkedin.com/in/wesbush/ Traffic is Currency - https://trafficiscurrency.com/

  • Omnichannel eCommerce marketing automation strategy for your buyers journey

    Omnichannel eCommerce marketing automation strategy for your buyer's journey

    12/03/2019 Duration: 20min

    In this episode, I invited Rytis Lauris, CEO of Omnisend, to talk about omnichannel eCommerce marketing automation. We discussed about - * What is ecommerce marketing automation? * What are the different stages in the eCommerce funnel? * How does automation help increase conversion in each stage? * What metrics to track in each stage? Ryan on LinkedIn - https://www.linkedin.com/in/rytisl/ Omnisend website - http://omnisend.com/

  • Discussing the 10 mistakes that youre making while sending cold emails, with Guillaume

    Discussing the 10 mistakes that you're making while sending cold emails, with Guillaume

    05/03/2019 Duration: 26min

    In this episode, Guillaume, CEO of Lemlist, talks about the 10 mistakes that people usually make while running cold email campaigns. We discussed about - 1. Do cold emails still work? (Busting some myth) 2. 10 mistakes and 10 solutions or ways to avoid these mistakes. Guillaume on LinkedIn - https://www.linkedin.com/in/guillaumemoubeche/ Lemlist - http://lemlist.com/

  • How to create a customer focused marketing strategy for your business?

    How to create a customer focused marketing strategy for your business?

    28/02/2019 Duration: 18min

    In this episode, Vivek Jaiswal, CEO and Co founder of Customer Guru, talks about: * What's a customer focused strategy? Why it's important? * What do you think of the Hubspot's flywheel? Do you think it will kill the traditional funnel? * How to create a customer focused marketing strategy? CustomerGuru - https://www.customerguru.in/ Vivek on LinkedIn - https://www.linkedin.com/in/vivekj/

  • Ultimate Video Marketing Strategy from the industry expert - Shane Barker

    Ultimate Video Marketing Strategy from the industry expert - Shane Barker

    25/02/2019 Duration: 15min

    It's 2019 and videos are everywhere. Marketers are including video as a part of their content strategy and it is slowly becoming a vital part of the overall marketing plan. To have an expert's advice on Video Marketing I invited the Digital Strategist, Brand & Influencer Consultant, Shane Barker. In this episode, Shane talks about - * how video helps marketers in lead generation * the best platforms for B2B marketing videos * tips for creating and launching B2B marketing videos * personalizing video marketing + one awesome tool * best platform for building a personal brand through videos [bonus] Shane on LinkedIn - https://www.linkedin.com/in/shanebarker/ Shane's website - https://shanebarker.com/

  • Understanding and building customer success strategy in 2019 with Sue Duris

    Understanding and building customer success strategy in 2019 with Sue Duris

    19/02/2019 Duration: 32min

    Customer success is one of the most trending vertical. It's a whole new strategy when it comes to delivering maximum value to your customers. In this episode, Sue Duris, customer-obsessed strategist, talks about what is customer success and customer experience. We discussed the "Holy Trinity of Growth", which says, Culture + Customer Experience + Employee Experience = Growth! Read more about it here - m4comm.com/holy-trinity-of-growth/ Sue gave some tips on personalizing customer success and the role of AI in customer success. From this episode, you can get a good understanding of building a customer success strategy and identify trends in 2019? You can connect with Sue on LinkedIn here - www.linkedin.com/in/sueduris/

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