Bellwether Hub Podcast

https://youtu.be/nJmc3YMy1Xs I love learning new things.  Last week I discussed the need to build your own community - and how much of that community may be beyond the borders of your physical community.  It naturally follows that we have a guest on the show this week: Sam Kelly, aka the Tweeting Goddess. Sam is top-tier, a legend in the Twitter space, and an expert on how to appropriately utilize social media.  There will always be a debate on social media - the negatives and the positives - and that’s great; there should be. But at the end of the day, especially for entrepreneurs, the need for an effective social media presence is table stakes and won’t be going away.  For me, I’ve always approached social media with part willingness, part hesitation and a nine foot pole at the ready. I’ve seen people embrace it and enjoy it; I’ve seen people rely solely on it for validation (in a depressing kind of way). It’s an environment rife with inauthenticity, judgment and negativity.  But so is li