Perpetual Traffic By Digitalmarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I

Synopsis

Facebook Ads & paid media experts Keith Krance, Ralph Burns (Dominate Web Media), and Molly Pittman (DigitalMarketer) share cutting edge Facebook advertising, YouTube Ads, Google Adwords, Twitter & Instagram advertising tips, strategies and case studies on how to grow your business or brand through online advertising. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at Digital Marketer with the real life agency experience of Dominate Web Media. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, YouTube advertising, Twitter Advertising, Google Adwords, LinkedIn Advertising, (and more) work for your business.

Episodes

  • BONUS: 7 Essential Ad Tips to Crush It on Black Friday  Cyber Monday

    BONUS: 7 Essential Ad Tips to Crush It on Black Friday & Cyber Monday

    20/11/2020 Duration: 35min

    Not expecting to see this episode pop up on your podcast platform? We couldn’t let Black Friday and Cyber Monday go by without giving you our 7 essential tips to crush your ads during the holiday sales. Listen to learn how Tier 11 is gearing up for one of the biggest ad weeks of the year. RESOURCES MENTIONED IN THIS ARTICLE About Campaign Budget Optimization Dynamic Ads Choose The Right Ad Objective Episode 106: How Much Can You Afford to Pay to Acquire a Customer? How Much Can You Afford to Pay to Acquire a Customer? The 5-Step Customer Acquisition Cost Formula Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

  • EP280: How to Create Your Predictable Selling System with Ryan Deiss

    EP280: How to Create Your Predictable Selling System with Ryan Deiss

    17/11/2020 Duration: 01h49s

    A Predictable Selling System means that despite a year like 2020, you can feel confident that your business will survive. In this episode, Ryan Deiss explains the Predictable Selling System we’re using at DigitalMarketer so you can create your own. Learn how to create your PSS’s messaging and structure so you can stand out and get the predictability in your business that you’ve been looking for. RESOURCES MENTIONED IN THIS ARTICLE Work with Tier 11 Get $100 in LinkedIn Advertising Credits Drift 55 Year Old Golfer Ad by John Carlton Pizza Turn Around | Domino’s Google Trends Reddit Lab Plus | DigitalMarketer Episode 232: The Most Important Thing You Need to Dial In When Advertising on Facebook Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

  • EP279: 7 Steps to Building Compelling  Converting Content with WordPress

    EP279: 7 Steps to Building Compelling & Converting Content with WordPress

    10/11/2020 Duration: 51min

    Could your business grow faster if you had the perfect website? In this episode, VP of Growth at WP Engine David Vogelpoh shows us the essential WordPress plugins you can use to create the perfect visitor experience. Learn how to use these tools alongside A/B testing to create a compelling and highly converting website using WordPress. RESOURCES MENTIONED IN THIS ARTICLE WP Engine Join the 21 for ‘21 Challenge (For Free!) Work with Tier 11 David on LinkedIn David on Twitter StudioPress Flywheel WP Rocket Local WordPress All-in-One WP Migration Plugin Genesis Blocks Plugin Genesis Custom Blocks Plugin WebPageTest Page Speed Insights Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

  • EP 278: The 7 Step Process for Creating Ridiculously Funny Videos That Convert

    EP 278: The 7 Step Process for Creating Ridiculously Funny Videos That Convert

    03/11/2020 Duration: 01h10min

    Is it still possible to go viral these days? If you ask Joseph Wilkins, founder of Funny Sales Videos, the answer is: absolutely. In this episode, Joseph will explain his 7-step process for creating viral sales videos, the same strategy that has gotten one of his client’s over 20,000,000 million views on ONE sales video. Here’s a sneak peek: Step 1: Nail down your customer avatar… RESOURCES MENTIONED IN THIS ARTICLE Join the 21 for ’21 Challenge (For Free!) Tru Earth Video Funny Sales Videos Episode 258: How Ryan McKenzie Scaled His eComm Biz to 7 Figures/Month Using Micro-Influencers Episode 254: How Travis Chambers Created YouTube’s #1 Ad of the Decade Creativity, Inc. by Ed Catmull Harmon Brothers University 14-Day Script Challenge Talitha Hanks | TMG Fiverr  Joseph on LinkedIn Work with Tier 11 Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at D

  • EP277: Why ‘Challenges’ are Cleaning Up on Paid Media

    EP277: Why ‘Challenges’ are Cleaning Up on Paid Media

    27/10/2020 Duration: 42min

    In this episode, DigitalMarketer’s Paid Media Manager Garrett Hardy explains the paid media campaign and funnel that’s been cleaning up for Roland Frasier’s EPIC Challenge. Listen to this episode to create your own 'Challenge' funnel for paid media AND get Ralph and Amanda Ponsford’s quick updates on what you need to know about the paid ad space right now. RESOURCES MENTIONED IN THIS ARTICLE US Ad Library Report Turn On Two-Factor Authentication for Business Manager What is two-factor authentication and how does it work on Facebook? Improving Ad Performance Through Ad Volume Guidance Advertising Policies EPIC Challenge: Ethical Profits in Crisis Laser Target 5 Acquisitions in 5 Days EPIC Challenge: Upgrade to VIP How To Scale Your Agency To $100K per Month (And Beyond) Work with Tier 11 Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarke

  • EP276: How DigitalMarketer Grew Their Instagram Followers 1,203% in Less Than 12 Months

    EP276: How DigitalMarketer Grew Their Instagram Followers 1,203% in Less Than 12 Months

    20/10/2020 Duration: 57min

    We don’t have to tell you there’s a huge opportunity to grow your business on social media these days. You already know that—what you want to know is, HOW?! In this episode, DigitalMarketer’s Senior Social Media Manager Shannon Goodell joins us to talk about DigitalMarketer’s social media strategy. We hear about DM’s social media priority list, how Shannon hit the record for most engagement across DM’s socials EVER, the CPC range she looks for with boosted content, and so much more. RESOURCES MENTIONED IN THIS ARTICLE How To Scale Your Agency To $100K per Month (And Beyond) Work with Tier 11 Conversion Fanatics WP Engine How does the Facebook Crawler work? Facebook Lookalike Audiences Sprout Social Facebook Creator Studio Instagram Caption Maker How do I use hashtags on Instagram? DigitalMarketer on Instagram DigitalMarketer on Twitter DigitalMarketer on Facebook Ryan Deiss on LinkedIn DigitalMarketer on LinkedIn Shannon on LinkedIn Thanks for joining us this week. Want to subscribe to Perpetual Traffic?

  • EP275: Why Is More Traffic NOT Your Problem?

    EP275: Why Is More Traffic NOT Your Problem?

    13/10/2020 Duration: 27min

    More traffic isn’t your problem—chances are your problem is your offer. In this episode, Ralph and Amanda talk about how Tier 11 and DigitalMarketer are freshening up their past offers to increase conversions. They’ll explain their strategies to create new offers that advertise to new markets, why it’s essential to focus on the analytics before AND after the click, and why every offer is a learning lesson (even if it doesn’t create the sales boost you’d hoped for). RESOURCES MENTIONED IN THIS ARTICLE DigitalMarketer Lab Plus The Ultimate Social Media Swipe File The Facebook Ad Template Library The Napkin Challenge Tier 11 Customer Testimonial (Midway Down Page) Episode 274: The Future of Paid Traffic in 2020 And Beyond Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller Conversion Fanatics WP Engine Tier 11 Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find

  • EP274: The Future of Paid Traffic in 2020 And Beyond

    EP274: The Future of Paid Traffic in 2020 And Beyond

    06/10/2020 Duration: 24min

    The future of paid traffic is reliant on more than just traffic—the future of paid traffic is looking at your conversion metrics all the way through the entirety of your funnel. In this episode, Ralph talks about what to do after the click to ensure your business flourishes in the years to come, and you can expect to learn more about the conversion aspect of paid traffic in upcoming Perpetual Traffic episodes. RESOURCES MENTIONED IN THIS ARTICLE Betty Rocker Wistia Agency Accelerator Free Training Episode 01: The Future of Paid Traffic Episode 02: Acquiring Customers One Pixel at a Time Episode 03: Facebook Video Ad Game Plan Traffic and Conversion Summit Manuel Suárez Coaching (Coupon Code: PODCAST) Ad World Conference 2020 Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcast not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

  • EP273: How to Crush Your Conversions with Facebook Popup Groups

    EP273: How to Crush Your Conversions with Facebook Popup Groups

    28/09/2020 Duration: 56min

    This week we’re talking about launches and BIG campaign strategies. In this episode, Molly Pittman is back to show us how she recently launched Smart Marketer’s 10-Day Facebook Ad Bootcamp using $50,000 and a Facebook popup group. You’ll also hear from Erin MacPherson, DigitalMarketer’s Director of Content Development, on how you can adapt huge brand campaigns, like Lysol’s, to your business (no matter how big it is). RESOURCES MENTIONED IN THIS ARTICLE A Family Guide to the Best School Year Ever Lysol Classroom Makeover at Marjory Stoneman Douglas High School Train My Traffic Person Episode 257: Watch Molly Build an Entire Traffic System from Scratch! Part Two Episode 271: A Tale of 2 Ad Accounts: How to Sell (and NOT Sell) on Facebook Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcast not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

  • EP272: How DigitalMarketer.com Restructured and Grew Their Search Traffic

    EP272: How DigitalMarketer.com Restructured and Grew Their Search Traffic

    22/09/2020 Duration: 47min

    If your website isn’t perfectly optimized for Google—don’t be too hard on yourself. At one point, the DigitalMarketer team had to restructure 500+ blog posts to optimize for SEO! In this episode, Amanda explains where DigitalMarketer’s blog was when she first came on board, how she used 301s to restructure the website, and her strategy to create new content and upgrade old content to improve organic ranking. She also explains her SEO strategy for the new Perpetual Traffic website. RESOURCES MENTIONED IN THIS ARTICLE Perpetual Traffic | DigitalMarketer.com Redirects | Moz Referral Exclusions | Google 301 Redirects for SEO: Everything You Need to Know Canonicalization | Moz The Ultimate Guide to Canonicalization | Yoast Manuel Suárez Coaching (Coupon Code: PODCAST) Ad World Conference 2020 Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

  • The Million Dollar Napkin, *Bonus Episode* Featuring Ryan Deiss

    The Million Dollar Napkin, *Bonus Episode* Featuring Ryan Deiss

    18/09/2020 Duration: 20min

    Today Ryan Deiss’ cameos on Perpetual Traffic to tell you his Napkin story and layout a challenge that could change everything for you. Ryan is an entrepreneur, author, and investor, and according to Shark Tank star, Daymond John, “His companies practically own the internet.” He’s the founder of Scalable and Digital Marketer (honestly, we’d be surprised if you’re in digital marketing and you don’t know about him). But Ryan has a great story to share with you, so that you can glean all the lessons learned. Listen today for, Erin’s own life-changing Napkin story. “I will let you know that I have not lived Homeless since then(!), but it took some simplifying... It took being able to put a clear plan on a napkin”. Erin McPherson The (surprising) origin story of Digital Marketer as told by Ryan Deiss. The benefits of hitting rock-bottom. “It forces you to establish a zero-cost basis on your life, and it forces you to deal with, okay, what are the only things that matter?” Ryan Deiss. An opportunity for you to

  • EP271: A Tale of 2 Ad Accounts: How to Sell (and NOT Sell) on Facebook

    EP271: A Tale of 2 Ad Accounts: How to Sell (and NOT Sell) on Facebook

    15/09/2020 Duration: 46min

    This week we’re focusing on advertising your ecommerce offers on Facebook and a harsh truth. If your ads aren’t working it might not be your ad, it might be your business. In this episode, Angela Ponsford, VP of Media Buying at Tier 11, is going to show you 2 different ad accounts that Tier 11 is running and the differing results they’re getting (and why). You’ll also get a quick update on what’s working and not working on Facebook right now—hot off the Tier 11 press! RESOURCES MENTIONED IN THIS ARTICLE Mobile/Responsive Web Design Tester Organic Aloha Prime Steak Rub & Seasoning The Lean Startup Create Custom Metrics in Ads Reporting Actions Attributed to Your Ad Episode 166: Why Facebook Traffic is NOT Your Problem Episode 175: 3 Ways to Increase the Average Order Value for Your Ecommerce Business Manuel Suárez Coaching (Coupon Code: PODCAST) Ad World Conference 2020 Ahrefs Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iT

  • EP270: 7 Steps to Win on Social Media in Hugely Competitive Markets Part Two

    EP270: 7 Steps to Win on Social Media in Hugely Competitive Markets Part Two

    08/09/2020 Duration: 35min

    If you’re not totally confident in your social media strategy and you’re finding your niche is saturated with competition, this week’s episode is for you. In the second part of this two-part episode, owner of Attention Grabbing Media Manual Suárez explains how he helps his clients win on social media from building an audience to monetizing it. Get a look at his 7-step system for getting an ROI on your social media efforts—even in a competitive market. RESOURCES MENTIONED IN THIS ARTICLE Your Digital Marketing Strategy Template NaturalSlim USA NaturalSlim on Youtube Attention Grabbing Media Hire Manual Manual’s Website Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

  • EP269: 7 Steps to Win on Social Media in Hugely Competitive Markets Part 1

    EP269: 7 Steps to Win on Social Media in Hugely Competitive Markets Part 1

    01/09/2020 Duration: 39min

    If you’re not totally confident in your social media strategy and you’re finding your niche is saturated with competition, this week’s episode is for you. In this two-part episode, owner of Attention Grabbing Media Manual Suárez explains how he helps his clients win on social media from building an audience to monetizing it. Get a look at his 7-step system for getting an ROI on your social media efforts—even in a competitive market. RESOURCES MENTIONED IN THIS ARTICLE Your Digital Marketing Strategy Template NaturalSlim USA NaturalSlim on Youtube Attention Grabbing Media Hire Manual Manual’s Website Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

  • EP268: 3 Mind-Blowing Tips to Scale Up Your Facebook Ads Right Now

    EP268: 3 Mind-Blowing Tips to Scale Up Your Facebook Ads Right Now

    25/08/2020 Duration: 38min

    This week Ralph and VP of Media Buying at Tier 11 Angela Ponsford are covering everything you need to know about the Facebook ad world right now to scale your strategy—but first, they’ll give you some information on CCPA and the new limited data use. Listen to learn The Ecommerce Ad Amplifier™ cold traffic strategy that’s getting them a 6x ROAS, how Tier 11 is using interest targeting, lookalikes, and broad audiences, and their current CBO strategy. RESOURCES MENTIONED IN THIS ARTICLE Work at Tier 11 How To Scale Your Agency To $100K per Month (And Beyond) The Ecommerce Ad Amplifier™ Helping Businesses Comply With the California Consumer Privacy Act (CCPA) Data Processing Options for Users in California Facebook Experiments Saving Private Ryan IMDB Episode 226: How Molly Got A 5x ROAS By Relying On Cold Traffic Part Two Episode 259: 5 Updates You Must Know to Thrive With Facebook Ads Right Now Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave u

  • EP267: Wikipedia and The Best SEO Strategies with Michal Pecánek from Ahrefs

    EP267: Wikipedia and The Best SEO Strategies with Michal Pecánek from Ahrefs

    18/08/2020 Duration: 41min

    Is it truly impossible to beat Wikipedia as the first search result for your preferred keywords? Well, Ahrefs decided that instead of trying to beat them—they would join them. In this episode, writer and content marketer of Ahrefs Michal Pecánek tells us Ahref’s heroic journey of creating their own Wikipedia page with the hope of finally landing that top spot in the SERPs.  RESOURCES MENTIONED IN THIS ARTICLE Technical SEO Mastery: Lessons from the GOAT, Wikipedia SEO Wikipedia Page Ahrefs Read Michal’s Articles and Case Studies Michal on Twitter Michal on LinkedIn Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

  • EP266: 5 Killer Tips to Crush it on Local Results Today

    EP266: 5 Killer Tips to Crush it on Local Results Today

    11/08/2020 Duration: 41min

    Google My Business is a lead generator—if you use it strategically. In this episode, co-founder of Madwire JB Kellog explains why now is the time for small businesses to do more marketing than ever before. JB uses his experience working with small business owners to show why a small business’s marketing budget should always be increasing to avoid flatlined sales, how to create a review system for good and bad reviews, and how to make a great thank you page. RESOURCES MENTIONED IN THIS ARTICLE marketing360.com/digitalmarketer Madwire Marketing 360 Google My Business Top Rated Local JB’s Website JB on LinkedIn Marketing 360 on Youtube Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

  • EP265: How to Leverage The SAP Sales System™ to Explode Your Agency Sales

    EP265: How to Leverage The SAP Sales System™ to Explode Your Agency Sales

    04/08/2020 Duration: 44min

    This week we’re diving into one of Tier 11’s favorite revenue growth systems, The SAP Sales System™. Deacon Bradley, VP of Operations at Tier 11, joins Ralph Burns to explain The SAP Sales System™, show us how to use it to create a custom plan based on a client’s goals, and the art of making your SAP call seem like a consulting call instead of a sales call. RESOURCES MENTIONED IN THIS ARTICLE TRAINING: How To Scale Your Agency To $100K per Month (And Beyond) Work at Tier 11 Episode 210: Are You Making These Critical Facebook Conversion Tracking Mistakes? Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

  • EP264: 7 Essential Traffic Tips From IBMs Global SEO Strategist

    EP264: 7 Essential Traffic Tips From IBM's Global SEO Strategist

    28/07/2020 Duration: 53min

    This week we’re going to show you how to use Google to get a stream of perpetual traffic. In this episode, IBM’s Global SEO Strategist Jesse McDonald explains IBM’s SEO strategy and how small businesses can adapt it to themselves. Get his advice on a local SEO strategy, learn why he believes SEOs should understand the principles of design (and vice versa), steal his top tools, and hear his number one tip for starting your SEO strategy. RESOURCES MENTIONED IN THIS ARTICLE IBM’s Website Google’s “Disavow Links Tool”: The Complete Guide Schema Google My Business Ahrefs SEMrush ContentKing Google Analytics AnswerThePublic Google Search Console Screaming Frog SEO Spider Keywords Everywhere Jesse on LinkedIn Jesse on Twitter Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

  • EP263: The 5-Step Facebook Ads Process We Used to Sell $16,673,268.09 of Online Courses with Webinars Part Two

    EP263: The 5-Step Facebook Ads Process We Used to Sell $16,673,268.09 of Online Courses with Webinars Part Two

    24/07/2020 Duration: 47min

    In the second part of this two-part episode, Rita Ainsworth, a Director of Media Buying at Tier 11, explains Steps 5 of the ad process she’s used to absolutely crush selling online courses on Facebook. Rita will remind you why it’s crucial to remember Facebook’s bottom line (a GREAT user experience) and give a step-by-step play of how Tier 11 pulls this process all together to generate over $16 million in online course sales. RESOURCES MENTIONED IN THIS ARTICLE Canva Rev Cold Traffic SOLVED! Tier 11 on Instagram Work at Tier 11 Episode 233: How to Build Campaigns for Massive Scale Using The Ad Grid Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

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