Corporate Warrior: High Intensity Training And Hit Business

Synopsis

Looking for a health and fitness podcast? Or exercise, body building, high Intensity training (HIT)? What about a business podcast? Or entrepreneur, start-up, productivity and self-help? Corporate Warrior combines it all into one incredible podcast, perfect for the commute. Lawrence Neal is known as the Tim Ferriss of Britain, and if you like podcasts such as Bulletproof Radio, The Tim Ferriss Show, Smart Passive Income, James Altucher, Joe Rogan or London Real, you'll love Corporate Warrior.

Episodes

  • 268 - Jeff Tomaszewski - Powerful Marketing Strategies

    268 - Jeff Tomaszewski - Powerful Marketing Strategies

    11/05/2020 Duration: 01h40min

    Jeff Tomaszewski (jeff @ maxstrengthfitness.com) is a graduate of Case Western Reserve University with a Bachelors of Arts in Psychology, minor in Sports Medicine, and a master’s degree in Exercise Physiology. He is a NATA certified Athletic Trainer and NCSA certified Strength and Conditioning Specialist.  Jeff formed MaxStrength Fitness in May of 2007 in Westlake, Ohio, which became Cleveland’s leading personal training facility. A decade after, he opened a second facility in Willoughby, Ohio, helping as many people as possible live a high quality of life into their golden years.  Access MaxStrength Fitness’ free coronavirus resources HERE.  This week, Jeff and I talk about marketing strategies related to reopening, customer referral marketing, general marketing strategies and best practices, how to attract ideal clients, understanding client needs, and much more.    Get more clients to come back in when you reopen For all of the show notes, links and resources - Click Here

  • FOCUS - Brought to you by REC

    FOCUS - Brought to you by REC

    06/05/2020 Duration: 02h59min

    Every year, there is one event I look forward to more than any other: the Resistance Exercise Conference (REC). REC is designed to develop you into the exercise authority. You get to connect with your HIT / evidence-based tribe, learn from scientists, practitioners and operators, and figure out how to make your HIT business more profitable and successful. Register for REC 2020 HERE Unfortunately, due to the COVID-19 pandemic, REC, like many events, had to be postponed. But in true REC style, the team put together an incredible 3-hour interactive webinar. The webinar consisted of fantastic speakers and a Q&A to give timely evidence-based solutions on slow-paced breathing, stress management, and exercise, as well as powerful business strategies to help you prevail. We were so impressed with the webinar that we begged for the audio to publish on the podcast. Get the full show notes here

  • 266 - Virtual Personal Training Design with Eric Feigl, Jesse Schmidt, and Liam Bauer

    266 - Virtual Personal Training Design with Eric Feigl, Jesse Schmidt, and Liam Bauer

    05/05/2020 Duration: 01h17min

    Eric Feigl (owner of Eric Feigl Personal Training), Jesse Schmidt and Liam Bauer (hosts at Truth Not Trends) join me on the podcast to discuss their virtual personal training program, exercise equipment for home workouts, their tools and technology, and much more. Learn more about personal training, nutrition, and evidence based exercise: Eric Feigl (Fitness Candor Podcast) Jesse Schmidt and Liam Bauer (Truth Not Trends Podcast) Listen to Eric’s first appearance on the podcast HERE about podcasting and virtual training, COVID-19 business recovery, and contingency planning. Lawrence will help you generate more online revenue inside HIT Business Membership For all of the show notes, links and resources - Click Here

  • 265 - Eric Feigl - The Stoic Personal Trainer

    265 - Eric Feigl - The Stoic Personal Trainer

    30/04/2020 Duration: 01h49s

    Eric Feigl (eric @ ericfeigl.com) is the owner of Eric Feigl Personal Training located in Cincinnati, Ohio. He helps individuals at all skill levels to get strong, move better, and live a healthier lifestyle by using evidence based resistance/strength training principles. His objective is to educate and hold clients accountable while providing effective personal training.   Backed by Mission 5 Fitness, Cincinnati’s most knowledgeable, professional and respected private training facility, Eric established himself as a go-to fitness professional. He focuses on kinesiology and exercise science as they relate to injury prevention, strength development, fat loss, and performance. Eric is the host of Fitness Candor Podcast interviewing fitness professionals, researchers and fitness entrepreneurs about nutrition and exercise.  In this episode, Eric Feigl talks about his fitness journey, podcasting and virtual training, COVID-19 business recovery plans, business contingency plans, and much more. Let Lawrence help you

  • 264 - Logan Herlihy - The Life Changing Power of HIT and Great Mentors

    264 - Logan Herlihy - The Life Changing Power of HIT and Great Mentors

    27/04/2020 Duration: 01h45min

    Logan Emmet Herlihy (logan @ how2lookgoodnaked.com) is a personal trainer at Discover Strength at Woodbury, Minnesota for over three years of experience and supervised over 5,200 HIT workouts. He is an ACSM and HITuni certified as a high intensity resistance exercise specialist.    Logan is a graduate of BS Broadcast Journalism with a minor in Exercise Science at the University of Central Florida. In his book How 2 Look Good Naked: The Least Amount Of Effort, To Look The Best With Your Clothes Off, Logan discusses easy to implement dietary and fasting guidelines, and workouts that are focused more on intensity than volume.  Listen to Logan’s first appearance on the podcast HERE In this episode, Logan Herlihy shares his alcohol addiction story, how HIT and great mentors changed his life, Discover Strength’s virtual training process, other service offerings during COVID-19, and much more.  Lawrence will help you generate more online revenue inside HIT Business Membership.   This episode is brought to you by AR

  • 263 - Gary Griffiths - How to Generate More Revenue Now and When You Reopen

    263 - Gary Griffiths - How to Generate More Revenue Now and When You Reopen

    20/04/2020 Duration: 56min

    Gary Griffiths (gary @ getsocialengine.com) is the founder of Gym Engine, a company based in Sydney, Australia. Gym Engine’s membership acquisition program helps gym owners profitably add 20-30+ members every month without Facebook Ads. Currently, Gym Engine has 927 fitness facilities grown and more than 1,880,000 leads nurtured.  In this episode, Gary Griffiths breaks down the ARRC strategy for membership growth, different methods to generate revenue during the lockdown, how to get through the crisis and succeed as a gym owner, and much more. Lawrence will help you generate more online revenue inside HIT Business Membership For all of the show notes, links and resources - Click Here

  • 262 – Dr Doug McGuff - How More Contractions may Increase Muscle Growth, Training with a Newborn, and MedX Medical Machines

    262 – Dr Doug McGuff - How More Contractions may Increase Muscle Growth, Training with a Newborn, and MedX Medical Machines

    16/04/2020 Duration: 01h06min

    Dr Doug McGuff is the co-author of Body by Science: A Research Based Program for Strength Training, Body building, and Complete Fitness in 12 Minutes a Week and The Primal Prescription: Surviving The “Sick Care” Sinkhole. Doug practices full-time emergency medicine with Blue Ridge Emergency Physicians and owns, Ultimate Exercise, where he and his instructors continue to explore the limits of exercise through their personal training of clients. Doug is one of the leading experts in high intensity strength training and provides consultancy services to help you achieve your health and body composition goals, setup a home gym, or start a HIT facility.  Listen to Doug’s other appearances on the podcast: Strength Training Fundamentals, The 4-Hour Body and How to Train to Succeed at Obstacle Races Advanced HIT Concepts, How Excessive Nutrition Might Not be Necessary for Muscular Growth and How to Become Superhuman Multiple Sets, How to Beat The Plateau and How to Grow Your Personal Training Business Workout Vol

  • 261 – Dr. Ted Naiman - The P:E Diet: Leverage Your Biology to Achieve Optimal Health

    261 – Dr. Ted Naiman - The P:E Diet: Leverage Your Biology to Achieve Optimal Health

    13/04/2020 Duration: 01h24min

    Ted Naiman is a board-certified Family Medicine physician at the Department of Primary Care at a leading major medical center in Seattle. His personal research and medical practice are focused on practical implementation of diet and exercise for health optimization.  He is the author of The PE Diet, a diet and exercise book that breaks down every single dietary strategy into one simple metric: PROTIEN and ENERGY. Inside the book, Ted explains protein to energy ratio, how it can optimize your health, and why food choice is everything. Listen to Ted’s other appearances on the podcast: - The Most Effective Diet for Fat Loss, Daily Workouts to Failure and The Problems with Supplements - How to Get Shredded With Intermittent Fasting, The Potential Benefits of Higher-Frequency HIT Workouts, and The Case for Not Eating Vegetables - The Benefits Of High Protein, The Truth About Fasting, And The Problems With The Carnivore Diet In this episode, Ted Naiman gives us an overview of his book The PE Diet – what is prote

  • 260 - Ratna Singh - How to Make $500 USD Per Sale as a CAROL Bike Affiliate

    260 - Ratna Singh - How to Make $500 USD Per Sale as a CAROL Bike Affiliate

    10/04/2020 Duration: 57min

    Ratna Singh (ratna.singh @ carolfitai.com) is the co-founder and CEO of CAR.O.L. The CAROL Bike is based on advanced AI technology to provide a very efficient and effective HIIT workout. Ratna is a serial entrepreneur, with two companies sold at successful exit. One company was in the nutrition space, while the other in health care consulting. On top of this, having studied molecular biology at King’s College London, Ratna is no stranger to the science of exercise and human health. Her latest venture, CAR.O.L, stems from her time working with her co-founders out of McKinsey & Company, where she was Silicon Valley’s first Entrepreneur in Residence. Today, she is taking on the world’s 4th deadliest disease – inactivity – with revolutionary technology that so many of us have come to love already. In this episode, Ratna Singh describes how you can generate additional studio revenue during the shut down by becoming a CAROL bike affiliate. Moreover, we discuss how the CAROL bike can complement your HIT business

  • 259 - How to Sell and Deliver Virtual Personal Training

    259 - How to Sell and Deliver Virtual Personal Training

    08/04/2020 Duration: 39min

    In this podcast, I describe how to sell and deliver Virtual Personal Training services. Virtual training is an important service to explore during this difficult time to protect your business, retain clients, continue to drive revenue, and actually reach more people outside your local area. As well as helping you get through the lockdown, virtual personal training training can help you grow your business significantly and/or allow you to create a different kind of business with less overhead and more flexibility. Let Lawrence help you with your online strategy when you Join HIT Business Membership For all of the show notes, links and resources - Click Here

  • 258 - Ad Ligtvoet - The State of Healthcare, Training and Diet Experiments, and Lessons from Mike Mentzer

    258 - Ad Ligtvoet - The State of Healthcare, Training and Diet Experiments, and Lessons from Mike Mentzer

    04/04/2020 Duration: 01h16min

    This podcast was recorded on the 25th March. The content will show you how fast things have moved on regarding COVID-19 since that day. Ad Ligtvoet is a training instructor and former MedX therapist for Keiser Training in Aachen, Germany. He also runs his own business, Ad Ligtvoet Training Therapy Nutrition, which focuses on helping people restore metabolic health through an efficient and practical application concerning muscle training and nutrition. The exercise program takes place at Ad’s private facility and his nutrition counselling is based on the Bodymed system. In this episode, Ad Ligtvoet shares his thoughts on the COVID-19 crisis, lessons learnt from Mike Mentzer, updates on his workout and diet, muscle mass optimisation, tips for bodyweight training, and much more.  Bring your HIT Business Online when you Join HIT Business Membership This episode is also brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really imp

  • 257.5 - How to Adapt your HIT Business to COVID-19 with Adam Zickerman, Luke Carslon, Melinda Hughes and Skyler Tanner

    257.5 - How to Adapt your HIT Business to COVID-19 with Adam Zickerman, Luke Carslon, Melinda Hughes and Skyler Tanner

    28/03/2020 Duration: 01h40min

    For all of the show notes, links and resources - Click Here

  • 257 - Matt Hedman - The Perfect Workout - Part 2

    257 - Matt Hedman - The Perfect Workout - Part 2

    25/03/2020 Duration: 01h28min

    Matt Hedman (matt.hedman @ theperfectworkout.com) is a Master Level Super Slow instructor and the founder of The Perfect Workout, which is the largest privately-owned 1-on-1 personal training company in the United States with over 60 fitness studios nationwide. He graduated summa cum laude with a bachelor’s degree in Aeronautical and Astronautical Engineering from the University of Washington. He worked briefly as an engineer in GE, until he found his passion for HIT, and pursued a career in personal fitness training. In this episode, Matt Hedman talks about how to manage information overload, workday scheduling tips, productivity habits and strategies, social media, and much more.   Bring your HIT Studio online inside HIT Business Membership For all of the show notes, links and resources - Click Here   This episode is also brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity

  • 256 - Luke Carlson and Dr Bryce Lee – Hiring, Referral Marketing, and Startups

    256 - Luke Carlson and Dr Bryce Lee – Hiring, Referral Marketing, and Startups

    18/03/2020 Duration: 01h03min

    Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions facilitated by educated and expert trainers. Their personal training facilities are among the highest volume/revenue training facilities in the United States. Dr. Bryce Lee (bryce @ strength-space.com) is a former Surface Warfare Naval Officer turned Director of Therapy and Co-founder of StrengthSpace, a provider of resistance-based exercise and physical therapy services located in Chesapeake, Virginia. He is a former CrossFit and Kettlebell addict and following a string of acute and overuse training injuries, became a Body By Science devotee, and eventually began training a few private clients, mainly as a hobby. In this episode, Luke Carlson discusses with Bryce Lee his insights on hiring and employment, marketing best practices, business

  • Luke Carlson and Mike Petrella on Coronavirus, Mindset, and Contingency Planning

    Luke Carlson and Mike Petrella on Coronavirus, Mindset, and Contingency Planning

    16/03/2020 Duration: 59min

    For all of the show notes, links and resources - Click Here

  • 255 - Greg Merrilees - How to Drive Leads with your HIT Website

    255 - Greg Merrilees - How to Drive Leads with your HIT Website

    11/03/2020 Duration: 01h03min

    Greg Merrilees is the founder of Studio 1 Design, a website design and online marketing company located in Melbourne, Australia. He is passionate about creating good looking website design that gets results. Over the past few years Studio 1 has custom designed over 1,500 websites for high level entrepreneurs including Kevin Rogers, Perry Marshall, James Schramko, Chris Ducker, Ezra Firestone, Jordan Harbinger and Frank Oz.  In this episode, Greg Merrilees talks about the importance of a good website, key aspects of effective websites, website tips and best practices, how to create high conversion websites, and much more. Enjoy!  Learn how to optimize your HIT website inside  HIT Business Membership For all of the show notes, links and resources - Click Here   This episode is brought to you by the Resistance Exercise Conference Would you like to: Learn from the top strength training professionals and researchers? Network and connect with other exercise professionals from all over the world? And get inspired,

  • 254 - Kyle Recchia and Skyler Tanner – Getting Things Done® vs. Zen To Done

    254 - Kyle Recchia and Skyler Tanner – Getting Things Done® vs. Zen To Done

    04/03/2020 Duration: 01h02min

    Kyle Recchia (kyle.recchia @ theperfectworkout.com) is the Chief Operating Officer (COO) for The Perfect Workout, the largest high intensity training studio chain in the United States with over 60 locations.  Check out Kyle’s first appearance on the podcast HERE, where he describes how The Perfect Workout  use GTD® to drive maximum business results.  Skyler Tanner (skyler @ smartstrengthaustin.com) is an exercise physiologist and a world-class personal trainer. He operates Smart Strength, a HIT-focused, evidence-based, strength training studio in Austin, Texas. Smart Strength’s certified personal trainers use evidence-based methods to help you gain strength, boost energy, gain muscle, and improve mobility & balance. Skyler also provides fascinating insights on all things exercise on his blog, skylertanner.com.  In this episode, Kyle and Skyler share different productivity methods, how to cope with overwhelm and to-do lists, Getting Things Done vs. Zen To Done, and much more.   Access Skyler’s productivit

  • 253 - Matt Hedman - The Perfect Workout - Part 1

    253 - Matt Hedman - The Perfect Workout - Part 1

    26/02/2020 Duration: 01h26min

    Matt Hedman (matt.hedman @ theperfectworkout.com) is a Master Level Super Slow instructor and the founder/president of The Perfect Workout. He graduated summa cum laude with a bachelor’s degree in Aeronautical and Astronautical Engineering from the University of Washington. He worked briefly as an engineer in GE, until he found his passion for HIT, and pursued a career in personal fitness training.  In this episode, Matt Hedman shares his career journey, describes his business ‘The Perfect Workout’, how to track workout progress, tips on identifying your target market, and much more. Access proven systems from The Perfect Workout team inside HIT Business Membership For all of the show notes, links and resources - Click Here   This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the m

  • 252 - James Fisher PhD and Luke Carlson - Will HIT Become Mainstream?

    252 - James Fisher PhD and Luke Carlson - Will HIT Become Mainstream?

    19/02/2020 Duration: 01h22min

    James Fisher PhD (james.fisher @ solent.ac.uk) is a Course Leader and Senior Lecturer for the School of Sport, Health, and Social Sciences at Southampton Solent University in the UK. He is regarded as one of the leading researchers in exercise science, and in particular, resistance training. Check out my previous interviews with James HERE Luke Carlson (Luke @ DiscoverStrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions facilitated by educated and expert trainers. Their personal training facilities are among the highest volume/revenue training facilities in the United States. Listen to my previous episodes with Luke HERE In this episode, we discuss the state of the HIT industry, HIT interest from different population groups, the HIT business landscape, trends in exercise machines, the future of HIT, and much, much more!

  • 251 - Dave Smith PhD - How to Make Better Decisions in your Business and Life - Part 2

    251 - Dave Smith PhD - How to Make Better Decisions in your Business and Life - Part 2

    12/02/2020 Duration: 01h08min

    Dave Smith PhD (d.d.smith @ mmu.ac.uk) is a Health Care and Professions Council registered Sport and Chartered Exercise Psychologist. He is currently Senior Lecturer in Sport and Exercise Psychology at Manchester Metropolitan University and Associate Editor of The Sport Psychologist, which is one of the most prominent peer-reviewed sport psychology journals. His research interests include psychological issues in bodybuilding and strength training, psychological skills training (particular imagery), and low back pain. He is a former personal trainer with a specific interest in high-intensity training, and also has interests in target and precision sports, and thought/decision making processes in sport and other contexts.  Listen to Part 1 HERE In this episode, Dave and I continue to discuss the different cognitive biases, how they impact decision making, how to understand each biases to make better decisions, and much more. Access proven systems to make your HIT studio highly profitable inside HIT Business M

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