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Technology for Engagement and Added Value12/01/2017 Duration: 46min
Episode 4 of the LSB Marketing Toddcast takes a slightly different direction than the previous episodes. Instead of our usual “how-to” discussion, Todd LaBeau sits down with Boone Sesvold, head of LSB’s technology interactive division, and does what they do best—create cool ideas for using technology to help brands engage with their customers. The axis of offline and online user engagement is undeniably the sweet-spot for all marketers. This unfiltered discussion is how LSB approaches these marketing challenges to provide user value through technology.
VR for Marketing14/09/2016 Duration: 28min
The LSB Marketing Toddcast: VR for Marketing Nerds VR: Todd + Sherry On this episode we’re exploring virtual reality, also known as VR, with our agency marketing manager, Sherry Shaffer. Sherry works with a startup VR content company in her spare time. Today, she chats with Todd about VR and VR for marketing, what it’s about and how brands can meaningfully integrate the technology into their campaigns. What you’ll find in the episode... What is VR? As opposed to augmented reality—think Pokémon Go—where you can see and hear your surroundings, VR is a deprivation and replacement of senses. VR tricks your brain into believing that you’re in the midst of whatever the creators constructed for you, whether that be under the sea or up in space. So is this the thing with the goggles? Yes. To experience VR, users wear a headset and headphones to eliminate peripheral vision and outside sound. The headset and headphones replace the removed senses with a virtual experience. Who is VR meant for? VR is for e
The Ins and Outs of Influencer Marketing10/08/2016 Duration: 29min
Buckle up and get ready for the latest episode of the LSB Marketing Toddcast hosted by Todd LaBeau! Our guest this time is Amy Rohn, SVP and Director of Public Relations here at LSB. She and Todd will dig into the best—and worst—of influencer marketing. What you’ll find in the episode Influencer Marketing—The Basics Influencer marketing isn't new. People who work in PR have been borrowing equity from influencers and celebrities since the dawn of PR. All you’re doing is borrowing the equity, popularity and influence of someone to get your message out. Why Does Influencer Marketing Matter? When you’re trying to influence a certain target audience, it’s not always best for that message to come from a marketer. Maybe your audience will consider a product endorsed by their favorite athlete. Influencer marketing is part of a modern campaign, but it doesn’t stand alone. The Range of Influencer Marketing Influencer marketing can run the gamut from huge, expensive campaigns, to smaller, more affordable activities.
The Anatomy of a Modern Campaign30/06/2016 Duration: 26min
Grab your headphones—and maybe a beer. Prefer wine? We can do that, too. We're happy to introduce the first episode of a new podcast, which we're calling the LSB Marketing Toddcast, hosted by our very own Todd LaBeau. For the first Toddcast, Todd's guest is Lindsay Ferris, SVP and Chief Marketing Strategist here at LSB. What you'll find in the episode The notion of ad formats is dying. Sure, you may see some :30 TV commercials, print ads, or banner ads. But they're not driving what we do anymore. In the past, a a client would come to an agency with a specific need: We need a TV spot. It will have a beginning, middle and end and a clear call-to-action. Now? There's an explosion of channels. Apps, branded content, social media content ... there are so many ways to consume media and content, those old formats are hardly relevant. What will happen if the advertising industry doesn't change? Well, just look at the music industry for a tip. So what are some of the ways things are different? Co-creation of