Ask Amanda About Marketing

Informações:

Synopsis

Amanda Milligan, the branded content manager at Fractl, answers your questions about content marketing and digital PR. Episodes air weekly and are jam-packed with actionable advice sure to help you optimize your marketing efforts.

Episodes

  • Successfully Selling Ideas In Large Organizations

    Successfully Selling Ideas In Large Organizations

    28/04/2020 Duration: 40min

    "Soft skills" are extremely undervalued. In fact, behavioral skills can mean all the difference between whether your content marketing strategy gets approved. Matthew Howells-Barby, director of acquisition at HubSpot, explains how he's been able to get buy-in at large organizations and provides tips on how to improve the chances of getting the green light for your ideas.

  • How to Set Up a Content Strategy Tied to Revenue

    How to Set Up a Content Strategy Tied to Revenue

    21/04/2020 Duration: 32min

    It can be hard to explain the value of top-of-the-funnel content, but it becomes more tangible when you hear about a real-life example of how someone accomplished this very feat. Nell Lanman of SquareFoot explains how she set up a series of metrics to show movement through their marketing funnel and improve attribution.

  • How to Make the Most Of Your Virtual Events

    How to Make the Most Of Your Virtual Events

    14/04/2020 Duration: 28min

    Virtual events are more important now than ever (in the time of COVID-19). Many marketers are contemplating giving them a shot but need more guidance. Marketing consultant Dennis Shiao covers all the basics while providing excellent tips on how to make your event deliver results year-round. 

  • How to Track Tough-To-Measure Tactics

    How to Track Tough-To-Measure Tactics

    07/04/2020 Duration: 32min

    Some of the best tactics are the hardest to measure. But that doesn't mean you should neglect them. Gaetano DiNardi, head of demand generation at Nextiva, explains how he's determined the ROI of tactics like top-of-the-funnel blog posts, longtail keyword targeting, brand awareness and more.

  • The Nuances of Effective Messaging

    The Nuances of Effective Messaging

    31/03/2020 Duration: 30min

    How you say something is nearly as important as what you're trying to say. Tamsen Webster, founder of The Red Thread®, explains the importance of customized messaging in order to successfully be persuasive.

  • Don’t Mimic In Your Marketing — Maneuver

    Don’t Mimic In Your Marketing — Maneuver

    24/03/2020 Duration: 30min

    If everyone uses the same marketing tactics, will any brand stand out?  Mark Schaefer discusses the importance of getting buy-in for strategies that are uniquely tailored to your company and your audience.

  • Getting Content Buy-In From Your Legal Team

    Getting Content Buy-In From Your Legal Team

    17/03/2020 Duration: 38min

    Marketing strategist, speaker, and writer Kerry O’Shea Gorgone JD, MBA provides the legal lens for what you need to consider when creating and promoting content.  

  • Measuring Top-of-the-Funnel Content

    Measuring Top-of-the-Funnel Content

    10/03/2020 Duration: 24min

    It's easy to get buy-in for content that has a track record of high-value conversions. But what about top-of-the-funnel content -- content that's not tied to your primary offering but helps build your brand awareness and trust? Ruth Burr Reedy explains how you can calculate and communicate the value of this important tier of content.

  • The Power of Social Listening

    The Power of Social Listening

    03/03/2020 Duration: 30min

    Talking about AI can get intimidating, but if you can harness its power for social listening -- a concept even more powerful than social monitoring that allows you to get ahead of trends and come up with the justification for killer content ideas.

  • The Art of Selling Content to Execs

    The Art of Selling Content to Execs

    25/02/2020 Duration: 29min

    Having great content ideas is one thing. Getting approval and making them happen is a totally different story -- especially at big companies. Jacque Urick, leader of the 2019 Search Awards Best In-House SEO Team, explains how she's promoted camaraderie among the content/SEO teams and worked to get buy-in for her strategies from execs.

  • Lessons From Sales on Getting Better Marketing Buy-In

    Lessons From Sales on Getting Better Marketing Buy-In

    17/02/2020 Duration: 28min

    Marketing in sales have a lot in common, but sometimes they live in silos. That's why I spoke with John Doherty, founder of Credo, about what his sales experience has taught him about marketing messaging.

  • Convincing Brands To Say Something Worthwhile

    Convincing Brands To Say Something Worthwhile

    10/02/2020 Duration: 31min

    We've all heard about content saturation, but sometimes it takes courage to produce the type of content you need to make in order to stand out. Thought Leadership Consultant Lee Price explains how brands can communicate their "big ideas" to improve your brand's authenticity and authority -- while also getting your voice heard.

  • Using Psychology To Improve Your Pitch

    Using Psychology To Improve Your Pitch

    04/02/2020 Duration: 27min

    If you're looking for hacks on how to be more persuasive, listen to Sigma Computing's Data Evangelist Daniel Codella explain the psychological triggers that can help you communicate your content marketing pitch more effectively.

  • Not Selling Your Work Internally? Youre Doing It Wrong

    Not Selling Your Work Internally? You're Doing It Wrong

    28/01/2020 Duration: 31min

    Content expert Joe Pulizzi explains why it's crucial that you justify your content initiatives internally and provides advice on how to do so effectively.

  • Were Back! [The Transition Episode]

    We're Back! [The Transition Episode]

    18/12/2019 Duration: 05min

    Amanda announces the return of the podcast -- with a twist.

  • Episode 30: Thinkin About LinkedIn?

    Episode 30: Thinkin' About LinkedIn?

    18/04/2018 Duration: 29min

    LinkedIn ads expert and founder of B2Linked provides great actionable tips for creating successful advertisements on the popular social site.

  • Episode 29: How to Confidently Click Send (And Have People to Send To)

    Episode 29: How to Confidently Click Send (And Have People to Send To)

    14/03/2018 Duration: 30min

    Need a refresher on email marketing best practices, or are you looking for a boost in your current efforts? Digital marketing guru Wendy Maynard explains the importance of strategic email marketing, how to improve the quality of your list, and how to send emails that actually provide value to your audience.

  • Episode 28: From the Ground Up

    Episode 28: From the Ground Up

    31/01/2018 Duration: 27min

    I spoke with digital entrepreneur Dan Wesley, founder of CreditLoan.com and chief evangelist at Quote.com, about what it takes to take a site idea and turn it into a full-time gig.

  • Episode 27: Now thats a bright idea!

    Episode 27: Now that's a bright idea!

    09/01/2018 Duration: 14min

    If your idea isn't solid, you're setting yourself up for failure. It doesn't matter how wonderful your article is or how stunning your graphic -- or even how hard you try to pitch or promote it -- if the idea wasn't a good one, well, your content is probably screwed. This week I run through key ideation process tips. 

  • Episode 26: The Secret to Content Promotion

    Episode 26: The Secret to Content Promotion

    13/12/2017 Duration: 29min

    Everyone wants to know the secret. They want to know how to promote content AND meet their marketing goals. This week, we finally tell you. I interviewed fellow Fractlite Ashley Carlisle, who explains how promoting content is more of an art than a science.

page 1 from 3