Online Marketing Made Easy With Amy Porterfield

Just like you, your landing page is a big deal.  And when it isn’t converting… it’s just the pits. Can I get an amen? Luckily, there are a few minor adjustments that you can make to your existing landing page that will have it converting like hotcakes before you know it!  With some of my landing pages converting at over 40 percent, I know exactly what works and what doesn’t, and today, I’m sharing my secrets with you! There are three features you want to pay attention to: your call-to-action, branding, and copy. Get these dialed in and you, my friend, are in for a landing page conversion treat.  This episode is brought to you by The Draw Shop, a service to perfect your elevator pitch. Do you ever tell people what you do and they look at you a little…funny? Like they don’t totally get it? It happens to me, too. With The Draw Shop, you meet with an expert copywriter to create an exceptional elevator pitch and one-page visual story to compel prospects to respond right now. For a limited time, The Draw Shop 

PSA: Facebook Ads are as complicated as trying to sneeze with your eyes open-- especially if you don’t want to pay an arm and a leg per lead.  Orrr… are they?  My guest today says, “false,” and by the end of this episode, you will be too! Her name is Salome Schillack, and as CEO, Founder, and Head Facebook and Instagram Strategist of Shine & Succeed, a multi-woman Facebook Ads agency, she’s figured out how to make your Facebook Ads work for you -- and not the other way around.  She breaks down everything you need to know about using Facebook Ads to grow your audience and how to get extremely low-cost leads, whether you’re a beginner entrepreneur or a seasoned one. Not only do I love her because she’s my student, but also because she has a 6-step strategy (a girl after my own heart) for getting low-cost leads and dominating social media ads.   Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’

Pre-launch content, webinar content, and course content.  “How the heck do you differentiate these three areas of launch content? How do I come up with enough content for each part of my launch without giving it all away, Amy?!”  This is a question I get a lot! In this episode, I’m breaking it all down for you. We’ll talk about: Determining the bulk of your pre-launch content (and how listening can help direct you) How to leave your audience saying, “I’m excited! Now, how do I do it?” on your webinar The secrets to creating valuable course content And so much more! You’ll walk away with a clear understanding of how the content in each area will differ, build on one another, and what content goes in each phase.  Let's break down the episode! [00:02:55] Your pre-launch content is all of the content you create and share with your audience before you open registration for your webinar. If you’re still running your first few launches, I’d suggest running your pre-launch for 30 days.  [00:05:37] Your p

ICYMI: Instagram dropped another new feature in early August. You may have seen it? It’s the Instagram Reels that keep popping up around every IG corner.  And, as the curious entrepreneur that I know you are, you’re probably wondering if this is a feature you should be paying attention to and using to grow your audience.  To help you answer that, I went to my dear friend, Jasmine Star, aka Queen of Instagram! THE WHAT, HOW, & WHY OF INSTAGRAM REELS Jasmine will answer some of the questions I’ve seen my audience ask in Facebook groups, a sneak peek into what her content calendar looks like for Instagram, how to come up with five content topic ideas so you can get started with Instagram Reels, and so much more.  You’re going to walk away with your next action steps for using Instagram Reels to start growing your audience using this new feature! This episode is brought to you by The Draw Shop, a service to perfect your elevator pitch. Do you ever tell people what you do and they look at you a little…funny?

I’ve got a little quiz for you! Are you… A. A nine-to-fiver, dreaming of becoming an entrepreneur so that you can have the freedom and flexibility to create a life on your terms, a life that fulfills you? B. part-time entrepreneur, but a full-time employee, waiting for the perfect moment to transition -- full time -- into your passion-filled business?  C. full-time entrepreneur who's working endless hours, hustling to grow your business? No matter who you are, I want you to know that right now is your chance to say yes to big, bold opportunities and to bet on you because you are the one consistent variable in your story.  In this episode, I take you behind-the-scenes and share stories of how I’ve bet on myself and how those moments -- albeit scary -- have helped me build a multi-million dollar business. No matter where you are in your entrepreneurial journey, this is a must-listen to take your life and business to the next level.  Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Mark

Have you ever thought of a brilliant digital course topic idea, only to have a follow-up thought that it would never work online? Maybe like wine tasting, spiritual life coaching, or sex education? If you think these topics wouldn’t convert to a digital course -- think again, my friend! Because I have four epic examples of how my students have made something unexpected work magnificently online from the courses mentioned above. All it took was a little self-belief, a digital course, and the right know-how to get in front of the right people.  You’ll hear how… Andrea de la Mora transitioned her in-person spiritual life coaching online to generate $42,000.  Caroline Brown generated $20,000 on her very first launch, where she taught sex ed to grown women.  Natalie McLean took the physical experience of wine tasting online to generate over $30,000. Rhea Baliwala’s online course for Spanish-speaking lawyers made $13,000 out of the gate -- despite her audience's uncertainty around learning online.  My st

My guest on today’s episode was a corporate girl turned overwhelmed entrepreneur turned entrepreneur with a thriving online business, a lucrative digital course, and the time and freedom to prioritize her family and make an impact far beyond what she ever imagined. Her name is Jamie Trull, her business is called “Balance CFO,” and you may remember her from episode #280 where I taught you how to do a “Course Validation Call” with her as my Ideal Customer Avatar. When we first met Jamie, she had left her corporate job to become an entrepreneur so she could have the time and flexibility to be with her little ones. But working one on one with clients only left her feeling overwhelmed, attached to her phone, and frustrated that she didn’t have the time and energy for her family that she had hoped to gain. After using the practices she learned in Digital Course Academy, Jamie launched her 5-week course, Financial Fitness Formula, which helps solopreneurs take control of their business finances, and ended up mak

There’s often a misconception that you have to launch many times before you really start to generate significant revenue. While that may have been the story at one point and time, I’ve seen my students debunk that myth over and over again using the Digital Course Academy framework.  Today, I’m going to share four inspiring first launch stories from my students. You’re going to hear about: Eva Beronius’ $22,000 first launch Braden Drake’s first launch which generated $4,000  Chant’l Martin’s $5,000 first launch Melissa Groves Azzaro’s first launch that brought in $26,000 My hope is that you walk away from this episode knowing that if you have the desire in your heart to create a course and if you’re willing to do the work, you can generate significant revenue in under a year. This episode is brought to you by Acuity Scheduling, a scheduling platform that will help you to book more clients, get paid on time, and automate and organize your business’ day-to-day tasks. For a limited time only, you ca

How do I start an online business? Grow my email list to thousands of subscribers? Sell more and grow faster? These are just some of the big questions that leading online marketing strategist, Amy Porterfield, digs into on the top-ranked Online Marketing Made Easy Podcast. In addition to mini marketing masterclasses and step-by-step guides, each episode is designed to help you take immediate action on the most important strategies for starting, scaling, and automating your online business. Amy’s specialty is getting into the online trenches with you. Thinking about creating an online course? Want to promote with webinars? Need help with your Facebook ads? Discover why hundreds of thousands of online business owners turn to Amy Porterfield to generate more profits and to make sense of the online marketing space, implement the strategies that really get results, and turn that side hustle into a business that lasts. *** For more episodes, show notes, and transcripts, please visit https://www.amyporterfield.com

$70,000 in just 7 days with one webinar. Can it be done??? Yes, my friend, it can be.  My guest in this episode, Gayneté Jones, made it possible! Gayneté guides millennial women to turn their passion into profit and create a life of fulfillment and freedom. She’s been featured in many well-known publications and, in this episode, she takes us behind the scenes of her successful six-figure launch.  She shares: What worked during her launch and webinar (AND...what didn’t) Step-by-step strategies that she used to fill up her webinar Tangible launch mindset hacks  And so much more. You’re going to love Gayneté’s launch strategies and hacks! Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’

Not all digital courses are created equal. There’s a Signature Course, a Spotlight Coursen, and a Starter Course. All are different and unique in their own way and all can work well for different entrepreneurs and online businesses. In this episode, I share a student story about each course type. I talk about… Why the specific course type worked best for their business The successes that they had with this course  How it fits into their business like a puzzle piece Plus, I even share a little advice and guidance for other entrepreneurs thinking about creating a course.  If you’re not sure what type of digital course would work best for your business, this episode is for you! Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’

Enjoy a free gift from me! I’ve created a free 3-month plug-and-play content calendar template so that mapping out your upcoming content can be breezy - and dare I say - fun?! You’ll love this template because it allows you to seamlessly plan out your weekly AND social media content. Click here to snag your free 3-month plug-and-play content calendar template.  Meet Andrea Olson, one of my amazing students and a fierce “Mom-preneur” with a mission and a successful online business. She made over $600,000 in her business last year by committing to no more than four-hour workdays -- with the exception of her launch days. She teaches moms how to utilize a system called the “Elimination Communication” approach for potty training with her Go Diaper Free Program. In this episode, we chat about how she sets up her business in a way that only requires part-time hours to run smoothly, her secret sauce, and the one thing she feels has made her so successful. We talk about her first hire, some of the strategies she

In today’s episode, I chat with my good friend, Brit Barron, who just released her very first book. And let me tell ya, it’s so freakin’ good!  It’s called WORTH IT: Overcome Your Fears And Embrace The Life You Were Made For. This book shares stories from Brit’s life -- such as going from being a megachurch pastor to coming out and leaving the church, her experience of being a Black woman in America, and other experiences that illustrate how she was living fearfully inside of a framework that someone else had created.  She so bravely shows her story of growth and also challenges her readers to break out of their own box and step into who they are meant to be. Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’

In today's episode, I chat with three of my students about how they built successful businesses in industries with underrepresented communities. These conversations are sooooooo important because many people believe that niching down can be a dangerous thing -- but these three successes are here to show you that this just isn’t the case. In fact, niching down can be the opposite! And while it may be scary at first to venture into these unknown territories, you’ll often find that when you start to attract the right people, they’ll be saying, “This is what I’ve been waiting for!” So today, you’re going to hear from Sandra McLemore, Gwen Lane, and LeeAnn Sims. They all have a unique community and will share how they identified that something was missing. They’ll also share the self-limiting beliefs they faced and how they attracted and built their audience. And of course, they’ll share about their successes, too. Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’

In my 10+ years of being a digital course creator, I’ve seen a course for everything under the sun! From sourdough bread making to retirement planning, and everything in between -- I’ve seen it all! And this just reaffirms my belief that everyone has a digital course in them. In this episode, I’ll share 10 fascinating examples of digital courses to get your creative juices flowing. Plus, I even give you some rapid-fire questions to help you get clear on topics that you could use for a digital course.  If you’re dreaming of becoming an online entrepreneur but aren’t sure what to focus on, this episode will help you get hyper-clear on a digital course topic so you can start bringing your dream to life! Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’

Want to know what I love most about a digital course? I love that they can literally be added to almost any business and that once you create your first digital course you set the foundation for something you can sell over and over again with just a few tweaks and updates! And that’s exactly what I’m laying out for you in this episode -- how to add a digital course to your existing business so that you can boost your revenue, free up your time, and build a business that works for you and not the other way around. If you’re a coach, consultant, service provider, online entrepreneur, or have a membership site, I have specific examples of just how to take what you offer, put it into a course, and sell it to reach more people and make more of an impact. I also give you my three profitable course types along with real-life examples of what type works best for each business structure. Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’

Enjoy a free gift from me! I’ve created a free 3-month plug-and-play content calendar template so that mapping out your upcoming content can be breezy - and dare I say - fun?! You’ll love this template because it allows you to seamlessly plan out your weekly AND social media content. Click here to snag your free 3-month plug-and-play content calendar template.  It’s hard to believe it, but I’ve been creating digital courses for 10 years now! And along the way, I’ve succeeded, I’ve failed, and I’ve definitely tripped a time or two. In this episode, I share 10 mistakes that I’ve made in my 10 years of digital course creation in hopes that you can learn from me, avoid these same mistakes, and build a thriving business quickly! Everything from not finding my sweet spot to getting stuck in perfectionism to holding onto tasks far longer than I needed to -- these all made the list. And I hope you find my lessons learned helpful as you navigate the world of online business and digital courses. This episode is br

What if I told you that there are two common pitfalls that you -- as a course creator -- should be very careful to avoid? Would you be interested in finding out what they are? Well, my friend, you’re in luck because my guest is going to share the deets and how to avoid getting tripped up by them. Her name is Tasha Booth and she is the Founder and CEO of The Launch Guild, an Online Business Management & Digital Marketing Implementation Agency. In this episode, we chat about those common pitfalls, personal touchpoints that you can use to boost your revenue (very doable!), and how to use a beta launch to validate your course idea and content.  Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’

Enjoy a free gift from me! I’ve created a free 3-month plug-and-play content calendar template so that mapping out your upcoming content can be breezy - and dare I say - fun?! You’ll love this template because it allows you to seamlessly plan out your weekly AND social media content. Click here to snag your free 3-month plug-and-play content calendar template.  Email list growth is just something you’ll never stop doing! Attracting new ideal audience members to your email list to nurture them and eventually turn them into devoted customers should be a priority as a new or veteran entrepreneur. To help you out, I’m sharing three foolproof list growth strategies. Whether you’re still working on hitting your first 250 subscribers or you have a few thousand on your list, you’ll find these strategies extremely doable and effective. The first one ties into Search Engine Optimization and how to use it on your website, the second is a social media strategy, and the third is an approach you can use to get your web

Entrepreneur PSA: Tracking your email metrics is an important task that you need to be making time for! Okay, I know that may not seem like the most exciting public service announcement you’ve ever heard but hear me out. If you’ve been looking to grow and improve the health of your email list, the answers and guidance you’re looking for could be hiding in the metrics housed on your email service provider. Now, I know that you might be unsure as to what your metrics mean and which ones to pay attention to, which is why, in this episode, I break down exactly how to track your email metrics and set goals according to your industry averages. I know you’re going to find this episode invaluable. It’s going to give you the confidence and knowledge to keep growing that priceless email list of yours. Here’s a sneak peek of this episode... [03:30] First things first, let’s chat about your email open rate. This is the percentage of people who open your email. Different Industries have different open rates, so when