The 22 Immutable Laws of Marketing

  • Author: Al Ries
  • Narrator: Jack Trout
  • Publisher: HarperCollins USA
  • Duration: 1:26:52
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Synopsis

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.

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