Performance Delivered

Client leadership is a choice.And in this episode, Lori Bartle shares why…Lori is the founder and CEO of Cultivagency, a company that partners with agencies to further develop the mindset, skillset, and operational alignment to advance client leadership.With a focus on growth-oriented strategic planning, brand development, and brand innovation, Lori has a track record of long-term, highly successful client partnerships among national and international brands.She’ll share: How account management has changed over the years The importance of coaching The impact of remote work Creating a successful client leader And more

What is the difference between the collective agency model and the traditional agency model—and how can a hybrid model work to your advantage?I’m joined by Brook Jay, founder and CEO of All Terrain, an independent brand strategy and activation powerhouse.In this episode, Brook shares her journey of over 25 years of designing memorable consumer experiences for brands that translate into real time ROI.She’ll also cover how her agency’s model has shifted over time—and her advice for traditional agencies looking to transition to collective or hybrid agencies.

What is the decision making process for companies looking for an agency?My guest Lucas Ballasy is partner and chief experience officer at Barrel, an agency working with brands to grow their businesses through website design, development, and optimization.In this episode, he’ll share: The changes and trends in the process of looking for an agency Key factors companies consider when selecting an agency Red flags when talking to a prospect Navigating various stakeholders How companies can get clarity on which agencies to choose And more

98% of the time, we fail to turn leads into customers…How can testing personalization driven by AI optimization help?My guest Guy Yalif is the co-founder of Intellimize, a software that optimizes web experiences for testing, personalization, and AI optimization.In this episode, he’ll share how generative AI is changing the website experience from an optimization perspective.He’ll also cover how a website optimization tool can help B2B marketers be more effective.

Why should companies consider partner marketing?Partner marketing is a misunderstood and underappreciated approach…In this episode, Tye DeGrange, founder and CEO of Round Barn Labs, shares how you can get started with partner marketing.He’ll cover: The difference between partner marketing and affiliate marketing Common mistakes with partner marketing How to measure the success of partner marketing Successfully approaching partners and influencers Can partner marketing work for B2B? And more

These days, it’s hard to cut through the content marketing noise…That’s where ABM comes in.But what’s the best way for brands to get started using ABM?In this episode, Jeff Loeb, partner and CMO at Chief Outsiders, is here to share his expertise on ABM.He’ll cover: Why companies should use ABM as part of their growth strategy The components required for an ABM initiative Finding alignment between sales and marketing The best way to scope an ABM pilot And more

Storytelling is a crucial part of growing a brand…In this episode, Lisette Paras will share the importance of strategic and steady storytelling---and how brands can begin their storytelling efforts.Lisette is the president and founder of Gravitate PR, an award-winning public relations firm that transforms high growth technology startups into category leaders.She’ll cover: Why PR storytelling has become more personal Storytelling approaches for different stages of a company How to measure impact  And more

How can you separate consumer information from insight?Bill Williams is here to share his perspective on how agencies can better understand consumers.Bill is the Director of Client Services at The Miller Group, a woman-owned, creatively-led, strategically-driven digital advertising and marketing agency.He’ll cover: The importance of asking “why” Root cause analysis Why data is a commodity, but insights are precious Why briefs are crucial And more

Gaming has never been bigger…With 1/3 of the global population engaging in gaming, there’s an immense opportunity for marketers to use gaming as a media channel.In this episode, Claire Nance will cover why marketers should pay attention to gaming as a media channel.Claire is the Head of Global Communications & Industry Marketing at Activision Blizzard, one of the world’s largest interactive entertainment companies. She’s here to share her expertise on gaming & advertising, including: Common misconceptions about gaming audiences 3 ways brands can interact with games A “player-first” approach to advertising And more

What does it mean to be an iconic brand? And how can marketing teams help an iconic brand evolve over time? Ian Stewart, a CMO with marketing leadership experience at iconic brands like Coca-Cola, MTV, and Nike, is here to share his expertise. He’ll cover: How to nurture iconic brands Establishing your brand DNA The meaning of “product first” Knowing your audience And more

How can you successfully make a leadership change?When your organization changes its leaders, it’s crucial to communicate the change to clients and team members in the right way…In this episode, Tiffany Sauder shares her own leadership change story.As the CEO at Element Three, Tiffany recently implemented a President so she could achieve her goal of spending more time with her family.She’s here to provide insight on how leaders can prepare for such a change, including: Communicating the “why” behind the “what” The most common mistakes about leadership change Building client confidence in a new leader Why most agencies don’t have succession plans And more

What is the best strategy for sales and programmatic?In this episode, Gina Cavallo, CRO of Audigent, the leading data activation, curation, and identity platform, is here to share her insight.She’ll also cover: How to decide if a brand should go in-house The future of third party cookies Aligning sales and marketing The process of driving revenue And more

How can you make public relations measurable? Numbers are a powerful way to demonstrate the value of PR and negotiate for a higher budget… But is there a way to track PR numbers in the same way you can with digital marketing? My guest Travis Murdock is the US general manager at Sonus PR, a B2B agency focused on cutting-edge tech.  With 25 years of tech experience in B2B and consumer companies, Travis is on a mission to help entrepreneurs build their brands and tell their stories—and in this episode, he’ll share his expertise with you.

How has the rise of hybrid channels impacted marketing?My guest Jacob Ross is the CEO of PebblePost, the world’s leading digital direct mail marketing platform.In this episode, he’ll share what marketing teams need to know about hybrid channels, including: Why diversifying channels puts marketers ahead of the crowd How to convince clients that marketing is worth investing in  The effects of cookies disappearing on the industry And more

What are the best strategies to scale a team and agency?My guest Ellyn Savage is the VP of Media at Mindgruve, a global independent digital agency that leads media strategies that help brands identify and acquire new customers.In this episode, she’ll share her expertise on scaling, including: Retaining talent in a sustainable way Developing processes for growth How to avoid a siloed approach The top 5 lessons she’s learned on her journey And more

How will the search landscape change in an AI/ChatGPT world?And what can marketing teams do to succeed as these changes occur?My guest David Wilson oversees the digital marketing team at Zozimus agency and has over 20 years of digital experience in marketing.In this episode, he’ll share his thoughts on the relationship between search and AI, analyze how new technology will impact marketing, and weigh in on Bing’s new AI chatbot.

How can companies dominate SEO in the era of ChatGPT?My guest Kevin Lee is the Co-Founder of Didit, a fully integrated marketing and communications firm, where he invents marketing technology solutions. In this episode, he’ll delve into SEO in the AI era, analyzing how the landscape will change and what strategies brands can use to stay on top.He’ll also share best practices for content teams that leverage AI—and his take on who will win the AI war.

These days, brands can no longer lean on direct-to-consumer as an identity…With most brands now selling online, direct-to-consumer has become one of many channels that brands can leverage.My guest Ashly Knox is here to break down this shift and how brands can thrive using DTC as a channel. The COO and CMO of Henson Shaving, a DTC razor manufacturer based in Canada, Ashly has over 20 years of experience in sales and marketing, working for both global brands and startups alike. In this episode, he’ll cover the challenges of DTC and the levers brands can pull for customer retention.

It’s more important than ever to create a framework for experimentation…Yet why are so many companies behind on using experimentation to improve their digital footprint?My guest Shamir Duverseau is the Co-Founder of Smart Panda Labs, a company that helps enterprise organizations in the early stages of digital transformation with management and consulting services. Shamir will cover how you can use experimentation to convert more prospects.He’ll also share why most companies focus on the wrong phase of the funnel and how you can improve the collaboration between IT and marketing.

How can we lead through challenging times?The hybrid/remote work environment has shifted the nature of work over the last few years…It takes remarkable adaptability to help a team navigate these new challenges and get results.In this episode, I’m joined by Leesa Eichberger, SVP of corporate marketing at RingCentral.Leesa will share her wisdom on managing hybrid/remote teams—and how leaders can ensure their people are cared for.