Sem Synergy On Webmasterradio.fm

Sem Synergy On Webmasterradio.fm

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Synopsis

SEM Synergy offers SEM professionals of all levels a one-stop weekly digest for industry news, SEO tactics and trends, with input from high-profile experts. Host Bruce Clay, a name synonymous with ethical and effective SEO — leads lively, weekly discussions on digital marketing hot topics. With co-hosts Virginia Nussey, Kristi Kellogg and Duane Forrester, the Bruce Clay, Inc. team analyzes the latest search algorithm updates, shares the latest organic and paid search strategies, and reports on social media tactics that digital marketers can use for a successful, multifaceted campaign. SEM Synergy brings SEO, PPC, branding, design, content and analytics data analysis together for a holistic view of integrated digital marketing today. Visit BruceClay.com/blog for show notes, in-depth articles, tactical guides, search engine news, and contact info for the SEM Synergy team. Connect with us on Twitter @BruceClayInc and on Facebook at facebook.com/BruceClayInc/.

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Episodes

  • Improved SEO Documentation

    Improved SEO Documentation
    18/06/2008 Duration: 33min

    [ Virginia, Robert and Bruce look to Matt Cuttsﾒs post on Improved SEO Documentation Galore! to see what definitions and guidelines Google has updated, including robots.txt and nofollow documentation, along with further-clarified quality guidelines/>

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  • Advanced SEO going Blackhat Debate

    Advanced SEO going Blackhat Debate
    11/06/2008 Duration: 34min

    [ The Advanced SEO going Blackhat Debate, plus Jeremiah Andrick, Program Manager of Live Search Webmaster Center talks about the Robots Exclusion Protocol, the Microsoft 404 Toolkit and what webmasters can find in Live Search Webmaster Center./>

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  • SEOs use of Social Media

    SEOs use of Social Media
    04/06/2008 Duration: 31min

    [ Michael Gray discusses how SEOs and their use of social media, and how SEOs need to use social media better, plus Microsoft SEO architect Derrick Wheeler discusses how he helps SEOs with formats, redirects, publishing skills, content manage/>

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  • Siloing and PageRank

    Siloing and PageRank
    28/05/2008 Duration: 32min

    [ Siloing and PageRank sculpting have seen some controversial debate, so Bruce and Robert discuss the site architecture technique, plus an SMX Advanced preview as Susan talks with SMX conference chair Danny Sullivan/>

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  • PPC should work with SEO

    PPC should work with SEO
    21/05/2008 Duration: 33min

    [PPC campaigns should work together with SEO campaigns. Bruce, Robert and Susan give away some of their tricks to avoiding nonconverting clicks and choosing the words that bring your company into the users line of sight. Bruce explains what he sees as/>

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  • IT Role in SEO and SEM

    IT Role in SEO and SEM
    14/05/2008 Duration: 32min

    [Find out what the role of IT is at an SEO/SEM company and the unique challenges IT must meet in the marketing industry, from updating and managing tools and programming projects, checking the status of internal networks and servers and more/>

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  • Email Marketing Campaigns amp Social Media

    Email Marketing Campaigns & Social Media
    07/05/2008 Duration: 32min

    [ Bruce, Robert and Susan talk about the Morgan Stanley released report on Internet trends, that social sites have reached a 16 percent share of global online time./>

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  • Alexa Ranking Relevance

    Alexa Ranking Relevance
    30/04/2008 Duration: 32min

    [With a New Alexa Traffic Ranking system is launched, we discuss its relevance to the industry, plus will the recession cause advertisers to move online for its high accountability, plus an eMetrics Summit preview/>

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  • Web Analytics and eMetrics Summit

    Web Analytics and eMetrics Summit
    23/04/2008 Duration: 33min

    [ Bruce speaks to Jim Sterne, founding president of the Web Analytics Association on how Web Analytics can help your site, the metrics tools available to webmasters, and previews the upcoming eMetrics Summit./>

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  • Google domination with Dewey and Performics (Debut Episode)

    Google domination with Dewey and Performics (Debut Episode)
    16/04/2008 Duration: 38min

    [Google has been dominating the news with the dancing SERPs of the Dewey update, its intent to sell off Performics , and their domination of online advertising with the DoubleClick acquisition./>

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