Authors Channel

Base your book on unusual content and create speaking engagements as a result. How Amanda-Jane Doran used advertisements from Punch magazine and used a major anniversary to create her book. And change the Oxford English Dictionary as a result.

Non-fiction writers can expect a huge amount of success this year, says Jacks Thomas, Director of the London Book Fair

You want to write a book, but there are 7 challenges facing you. Which is the one that hurts you most? And how can you fix it?

There are 8 main reasons you should write a book. Which is most important to you? Transcript Before you put pen to paper, finger to keyboard or before you fire up Siri to dictate your book, you need to answer one question. Why? Why do you want to write a book? Is the book a means to an end or is the book an end in itself? Is it a memoir, for example? And once you’ve done the book, the project is finished, that’s it. Or is your book a means to an end – it’s to do something else, to achieve something else? Because there are many different things a book can achieve. The things that I think we need to concentrate on, in the area of business, professional development and self-help, there are broadly speaking 8 reasons you might want to write a book. And the first is to attract new clients. 1) Your book can attract new clients If you think of Amazon, Kindle and all the other stores and directories as search engines then your clients and potential clients are searching there for something that will help them solve