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Permission Marketing: Turning Strangers Into Friends, And Friends Into Customers [abridged]

Permission Marketing: Turning Strangers Into Friends, And Friends Into Customers [abridged]

  • Author: Seth Godin
  • Narrator: Seth Godin
  • Publisher: Simon & Schuster
  • Duration: 2:01:14
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Synopsis

Discussion Group Questions
1. What is the allowable for your company's product? If you don't know, how would you compute it?
2. What is the lifetime value of a customer to your company?
3. How could a curriculum approach to marketing help increase your sales?
4. Is Permission Marketing better at prospecting or retention? Why?
5. Is mass media dead? What role do ads play in your company's future?

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Chapters

  • cd1of2 PermissionMktgCD

    Duration: 55min
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  • cd2of2 PermissionMktgCD

    Duration: 01h06min
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