Master Leadership

Mike Bosworth is well known throughout the business sales world as a thought leader, speaker, sales philosopher, entrepreneur, and the author of best-selling sales books Solution Selling (McGraw-Hill, 1993), co-author of CustomerCentric Selling (McGraw-Hill, 2003). Mike began studying the power of story as a framework for building emotional connection in 2008 and published a new book, What Great Salespeople Do, the Science of Selling Through Emotional Connection, and the Power of Story, in January 2012. In January 2013, Mike founded Story Seekers with a focus on teaching people how to connect with strangers using a story framework.More Info: WeConcileSponsors: Master Your Podcast Course: MasterYourSwagFree Coaching Session: Masterleadership.orgSupport Our Show: Click HereLily's Story: My Trust ManifestoSupport this show http://supporter.acast.com/masterleadership. Hosted on Acast. See acast.com/privacy for more information.