The New Stack Makers

Feature Flags are not Just for Devs

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Synopsis

The story goes something like this: There's this marketing manager who is trying to time a launch. She asks the developer team when the service will be ready. The dev team says maybe a few months. Let's say three months from now in April. The marketing manager begins prepping for the release. The dev team releases the services the following week. It's not an uncommon occurrence. Edith Harbaugh is the co-founder and CEO of LaunchDarkly, a company she launched in 2014 with John Kodumal to solve these problems with software releases that affect organizations worldwide. Today, LaunchDarkly has 4,000 customers and an annual return revenue rate of $100 million. We interviewed Harbaugh for our Tech Founder Odyssey series on The New Stack Makers about her journey and LaunchDarkly's work. The interview starts with this question about the timing of dev releases and the relationship between developers and other constituencies, particularly the marketing organization. LaunchDarkly is the number one feature management com