Knowledge@wharton
How the Medium Shapes the Message in Marketing
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:15:16
- More information
Informações:
Synopsis
What is the best medium for communicating with consumers? It depends on the content, according to the latest research from Wharton marketing professor Jonah Berger. Hosted on Acast. See acast.com/privacy for more information.
