Creator Lab

Lenny writes the #1 business newsletter on Substack (Lenny's Newsletter) and previously sold his company, Localmind, to Airbnb. He then spent 7yrs at Airbnb leading product + growth teams and now angel invests + works as a full-time creator. Watch + subscribe on YouTube: https://youtu.be/aogsYWWnq60 Get every episode + giveaways sent to your inbox: https://www.creatorlab.fm/subscribe/ Let us know what you think on Twitter: https://twitter.com/bzaidi​ https://twitter.com/lennysan In this conversation you'll learn about: – the racecar growth framework: growth engines, turbo boosts, lubricants + fuel – core growth engines: performance marketing, virality, content + sales – examples from Airbnb, Zapier, Superhuman, Wish, Casper + others – benchmarks for user retention + types of virality  – 3 steps to getting early users – growing a newsletter + the differences in approach for creators vs companies   Timestamps: 0:00:00 - Snippet + What We Cover 0:01:28 - Sponsor Break 0:02:17 - Lenny Intro + Background 0:07:38