Creator Lab

Alex Lieberman is the co-founder & CEO of Morning Brew. They're a leading new media startup with over 2.7mil newsletter subscribers, making them one of the largest daily newsletters around. Alex & his co-founder sold a majority stake in the business to Insider Inc for a reported $75mil in Oct 2020. After listening to this conversation, you'll understand: growing from a newsletter to a full-on media business 3 step audience funnel: rented, owned + monetized hub + spoke model how they got their first 1000 subscribers by doing things that don't scale growth stages: from 1k to 10k, 100k and 1mil+ subscribers how to grow through email swaps, paid ads + partnerships a framework to reinvent old formats like Shark Tank or QVC Let us know what you think on Twitter: https://twitter.com/bzaidi https://twitter.com/businessbarista Watch with visuals referenced on YouTube: https://youtu.be/12KYBLPvEIg Timestamps: 0:00:00 - Preview + What You’ll Learn 0:02:17 - Sponsor Break 0:03:08 - Interview Start 0:03:44 - Gr