Creator Lab

Mikael Cho is the co-founder and CEO of Unsplash. The world's leading image asset platform that boasts 100 million image downloads & 20 billion views per month. Unsplash is used more than Flickr, Getty, and Shutterstock combined. Let us know what you think on Twitter: @bzaidi and @mikaelcho Watch the full convo on YouTube: https://youtu.be/vtIGAEKxC0w In this conversation, you'll learn: how Mikael built Unsplash from a series of failed experiments balancing focus with experimentation how to create a growth flywheel why good ideas are still undervalued how to create a "superpower org chart" & find undiscovered talent how to get a large scale advertising business off the ground TIMESTAMPS: 00:00:00 Intro 00:02:32 What is Unsplash? 00:06:17 Scale 00:09:24 Failed Experiments + A Side Project 00:10:15 Starting Crew 00:13:46 When Side, Becomes Main 00:17:20 Selling Crew to Andrew Wilkinson (Dribbble) 00:18:42 Balancing Experimentation + Focus 00:21:03 Competing With Adobe + Shutterstock 00:22:55 Creator