Creator Lab

Let me know what you think on Twitter: @bzaidi Subscribe + watch on YouTube: https://youtu.be/jWYhsGaK3Qk Chris Kuenne started Rosetta & grew it to become the largest independent digital agency in the world before selling to Publicis for $575mil. Now he runs Rosemark Capital, investing in companies with revenues of $30–60mil. Chris teaches high-tech entrepreneurship at Princeton University. In this conversation, we discuss: how Chris pre-sold $1mil of contracts before launching his agency four personality types of builders the opportunity to solve expensive problems + merge software with services how acquisitions fueled growth before selling for $575mil lessons in hiring 1200+ people breaking down implications of money raised + liquidation in his sale TIMESTAMPS: 00:00:00 Intro 00:02:23 Behind A $575M Deal 00:07:08 What Would You Do Differently? 00:11:01 Turning Down A Larger $600M Offer 00:13:49 How Much Does A Founder Keep After A Huge Sale? 00:19:18 Venture Waterfall + Preference Stack 00:22:13 What