Creator Lab

Matteo Franceschetti is the founder of Eight Sleep, the sleep fitness company at the forefront of sleep tech. They’ve raised more than $70mil, came out of Y Combinator and are one of the leading companies at the forefront of sleep technology. Time magazine named their product one of the best inventions of 2018 + 2019. Watch + subscribe on YouTube: https://youtu.be/vd3wXxYaAxc Let us know what you think on Twitter: https://twitter.com/bzaidi https://twitter.com/m_franceschetti In this conversation, you'll learn: how they’re using AI + machine learning to improve sleep the challenges of building hardware + software (smart mattress) unit economics you should think about when launching a DTC brand future plans to control oxygen levels, humidity + light to improve sleep balancing organic growth vs paid acquisition successfully partnering with influencers actionable ways to improve deep + REM sleep TIMESTAMPS: 00:00:00 Intro 00:03:07 What Is Eight Sleep? 00:04:34 Coming To America 00:08:01 4 Factors To Improve H