Creator Lab

Steph Smith leads Trends at The Hustle. She’s a serial indie maker, writer + marketer. She’s been a nomad since 2016 & has traveled to 50+ countries while working, learning to code + creating. Watch + subscribe on YouTube: https://youtu.be/qQtciVUeOMU Let us know what you think on Twitter: https://twitter.com/bzaidi https://twitter.com/stephsmithio What You'll Learn: how to pre-sell + validate your idea economics of self-publishing vs traditional book deals what you can learn from games like chess defining your personal monopoly finding your first 1000 users writing for humans vs google leveraging communities + viral platforms Timestamps 00:00:00 Intro 00:02:00 What You Can Learn From Chess 00:07:39 Chess vs Real Life 00:13:33 Pre-Selling An Idea 00:17:51 Economics of Book Deals vs Self-Publishing 00:19:23 “Steph is an animal…in a good way” 00:21:19 Healthy Competiton + Sibling Rivalry 00:25:38 Lifestyle Creep + Golden Handcuffs 00:27:14 Steph’s Book: “Doing Content Right” 00:29:09 Avoiding Scammy “Onl