Creator Lab

Hassan Yassine, GAIA // Building a DTC Brand, Mexico Startup Scene & Evolving The CMO Role

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Synopsis

Full show notes: https://www.creatorlab.fm/hassan-yassine-gaia-interview/ Landing In Mexico City There’s an energy that radiates through Mexico City that is unique to this part of the world. Colorful buildings paint the streets next to food carts full of locals trading stories from their day. Innovative design, delicious food & a rich culture is at the heart of this mega-city. “Emerging Mexico” as I would learn, is alive and well. I could see why The New York Times named it the #1 place to visit in 2016. But when I first visited in 2015 to hang out with my old friend Hassan, I knew little about what was bubbling under the surface. That was the halfway point of our now 10yr friendship, meeting as young, ambitious employees in Google’s EMEA headquarters in Dublin. Bonding over Arsenal games, Fifa marathons & long chats in Slattery’s Pub, we talked about one day building companies that we would be proud of. And Hassan has stayed true to that vision ever since. Finding Opportunities In Emerging Markets Ha