Creator Lab

“Silicon Valley’s buzziest start-up” - The New York Times Rahul Vohra is no novice to the startup world. He previously built and sold Rapportive to Linkedin before setting out to build “the fastest email ever made” for the power users who fell out of love with Gmail, Outlook, and others. You can’t argue with their results. Superhuman have 220k+ people on their waitlist, which costs $30/month and they’ve raised north of $50mil at a $260mil valuation from elite investors like First Round Capital & Andreessen Horowitz. But what stood out most to me while meeting Rahul was his focus on the long term. We discussed “building a company that can last for 100yrs” while convincing his co-founders to “do their life’s work” with him. At one point, Rahul described sitting in front of his computer in tears because he realized he hadn’t built what he had set out to. A Unique Approach Sometimes, their unique approach can feel counter-intuitive. For example, what if I told you they are happy to turn away paying customer