Creator Lab

Subscribe and watch the full video interview on YouTube: https://youtu.be/GZAgTCFPxxk Tyler Riewer (head of creative at charity: water) shares 5 principles that can make you a better storyteller. We discuss the concept of the "hero's journey" and how the best brands, writers & politicians use this idea to tell effective stories. Five Things To Listen Out For: Role of storytelling – and its impact on every part of an organization The Hero’s Journey – how savvy brands, politicians, and writers use the concept of the hero’s journey to tell effective stories 5 Principles – that Tyler has picked up along the way as a professional storyteller that you can apply to your own life and work From Concept to Campaign – how they took an inspirational letter from a 6yr old and turned it into a successful brand campaign through the principles we discuss Stories from his travels – and the stories that make up the 663 million people that lack access to clean drinking water SOCIAL: https://www.instagram.com/creatorlab