Creator Lab

Joe Dolce // Legalization & The Future Of The Weed Business

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Synopsis

THE WEED BUSINESS: Analysts are calling it the country’s "fastest-growing industry" and Arthur Frommer (godfather of the travel industry who founded the Frommer's guide) said “get ready for the era of marijuana tourism”.   In the US, 8 states have legalized its recreational use and more than half of all US states permit it for medical purposes. In Dec, The New York Stock Exchange listed its first public marijuana company.    Times are changing, so I sat down with Joe Dolce, author of “Brave New Weed” to explore the future of the weed business and its social impact.      WHO IS JOE? Joe Dolce is a seasoned journalist who worked with Anna Wintour at Vogue, introduced Jamie Oliver to the US audience as the chief of Gourmet magazine and spent a week in Mexico trying to outdrink Anthony Bourdain. He has a treasure trove of stories spanning an impressive 20yr career as a journalist.    For the last 3yrs, Joe travelled the globe researching the uncharted world of the cannabis industry. From legal states in the US, m