Creator Lab

In many ways, Avinash is the king of "the side hustle": Speaker & Advisor - An established speaker who has consulted for some of the world’s largest brands Entrepreneur - Recently sold the education company he co-founded for a reported $10M Writer - A thought leader in the world of analytics who wrote the best selling book: “Web Analytics: An Hour A Day” as well as building a large following on his blog: Occam’s Razor Googler - Leads a team of 70 story tellers, as Google’s Digital Marketing evangelist I’ve known Avinash for a few years from our time at Google. But in prep for our interview, I realized how little I knew about his personal story.  Who was the real Avinash behind the guy on stage frantically shouting out "THIS SUCKS" to bewildered CEOs? What experiences shaped his outlook and how did he end up in such a unique role at Google? What role did his writing play in shaping where he is today?    He hasn’t shared much of this before so I’m thankful we had a chance to get personal & discuss h