Performance Delivered

In this episode, we’re debunking MQL and SQL goals and why marketing teams focus on revenue.My guest Amber Kemmis is the COO at Instrumental Group, a digital marketing and sales innovation agency. Amber is an inbound growth marketing leader with a passion for people, processes, psychology, and driving revenue growth. She’s here to share her marketing expertise, including: Why clients shouldn’t focus on SQL How consumer behavior is changing Why you need to start benchmarking better How to identify high-quality leads The difference between a goal and a KPI Sales & marketing alignment  And more