Digital Politics With Karen Jagoda

David Lytel, Founder of Majority Messaging, has extensive experience using digital tools to persuade and motivate voters, starting with serving in the Clinton White House and being responsible for the first websites.  Investing in quality e-mail lists is the starting point of an effective campaign to reach those most likely to contribute, volunteer, and turn out to vote. Strategies include buying lists of names of voters and testing to determine the value of those names.   We talk about: Targeting e-mail lists to reach voters and the nationalization of campaigns Ecology of online fundraising Value of e-mails sent to previous donors Why the Subject line is crucial Strategies for building e-mail lists Challenges of moving from e-mail to text #MajorityMessaging #Email #Fundraising #OnlineFundraising #Voters #GOTV MajorityMessaging.com