The Rich Roll Podcast

By now, most of you have heard about the Impossible Burger. I imagine many of you have tried it. Arguably the ‘beefiest' plant-based patty, even the most attuned palate has trouble believing it isn't real meat. Now ubiquitous at fine dining establishments and fast food franchises alike, it's a global phenomenon. Today we explore the mission behind the burger with Impossible Foods founder & CEO Pat Brown, the man responsible for upending everything you thought you knew about plant-based meat, on a mission to forge a better environmental future for all. A world-renowned geneticist, Pat is a former Howard Hughes Medical Institute Investigator and Professor of Biochemistry at Stanford University. He is also a founder of Lyrical Foods, maker of Kite Hill artisanal nut milk-based cheeses and a founder of the Public Library of Science (PLOS), a nonprofit publisher that pioneered the open-access business model. Pat was elected to the National Academy of Sciences in 2002, and is a member of the Institute of Medicine.