Htw With Zoe And Erica

Lulu Ge is the founder of Elix, an herbal nutritional supplement company that helps women balance their hormonal cycle. When she stopped taking hormonal birth control, she found herself unable to move her body for 2-3 days a month around the time of her cycle—and her doctor’s only suggestion was to start taking birth control again.  Her grandfather connected her to a renowned Chinese medical expert who examined her, gave her a list of herbs, and instructed her on how to take them. Cut to: after a single course of drinking the elixirs, she experienced zero symptoms any longer! The secret to these medicines is in how personalized they are, so she looked into how she should scale that personalization in a way that would be accessible to more people.  Cycle-related symptoms continue to affect up to 90% of women in the US, leading to over a billion hours of lost productivity annually; yet in today’s health care system, only 4% of research and development addresses women’s health issues.  Sad trombone.  Lulu shares