Htw With Zoe And Erica

24. Carly de Castro of Pressed Juicery, the retail darling of the tidal wave of green juice, on how their roots in a broom closet have kept them grounded.

Informações:

Synopsis

Carly de Castro is a seasoned health and wellness advocate who started Pressed Juicery with one mission in mind: to make high-quality, nutrient-dense products that were convenient and accessible. After working a stressful career in film publicity in New York that was beginning to take a toll on her health, Carly moved back to Los Angeles and reconnected with childhood friends Hayden Slater and Hedi Gores, who both had similar revelations, and the trio founded Pressed Juicery in 2010. With zero formal experience whatsoever, they launched a business that has maintained its staying power and is still kicking ass. It can be done. Hear how Carly and her partners have navigated sometimes scary waters and maintained their position as retail darling of the juice biz and managed to find balance and harmony within the partnership as well. It’s kind of a juicy fairy tale.  After a brief discourse on potty training and Zoe’s theory on birth order and behavior, we got down to business.    ·     Carly’s path was not always