On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

Annette Simmons is the author of several books including The Story Factor and Whoever Tells the Best Story Wins. Having read a lot of books about story, I can say that Annette is a leader in this area. That's why I was excited to chat with her about her work this week on the On Brand podcast. About Annette Simmons Annette Simmons is a vibrant keynote speaker, consultant, and author of four books: The Story Factor named one of The 100 Best Business Books of All Time, Whoever Tells the Best Story Wins, A Safe Place for Dangerous Truth (AMACOM, 1998), and Territorial Games: Understanding and Ending Turf Wars at Work. Annette started with a business degree from Louisiana State University in 1983, spent ten years in Australia in international business, attained an M.Ed. from NC State in 1994, and started Group Process Consulting in 1996. Annette is surprisingly honest, ferrets out hidden opportunities, joyfully takes risks, and tells a good story. Episode Highlights A shared story. I began by sharing with Annett