Marketing Today With Alan Hart

5: Matt Pechman, Director of Gins at Diageo

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Synopsis

Tips, advice, and insights from the industry's top, award-winning marketers. Diageo's Matt Pechman sits down with Alan Hart to discuss Diageo's highly touted Tonight We Tanqueray campaign, in addition to Tanqueray's rejuvenated growth, how brands can create better experiences, and how brands can secure a creative yet effective campaign.Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information. Become a member today and visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.