Performance Delivered

TikTok is impossible to ignore…It’s changing the way people consume content online…So how can brands use it as a growth strategy?My guest Morry Mitrani currently leads the growth and marketing team at Citizen. He was the first growth marketing hire at Bumble, where he built the team from early stage to post-IPO. In this episode, he’ll share what brands need to know about TikTok, including: Setting up a company profile vs working with creators What tactics align with the TikTok advertising model How to brief a content creator (and why scripts don’t work) What parts of the funnel does TikTok address The top 3 tips to get started And more