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TES 089 - How to Build Engagement with Your Market

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Synopsis

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, about how you can engage your audience or market so that you excel in your presence out there and build a following that is going to champion you. If we don’t get this right we are going to feel deserted, it leads to feeling ignored and there is no growth. But if you get it right, there is a crowd and it is populated, you will enter into conversations and ultimately it becomes a stampede as they want to be a part of the community. The 3 principles that you need to know to building engagement with your market: Speak to their desires. Understand their dreams and aspirations. Get their commitment to do something. Decision is simply the catalyst. Only a few them are immovable. The Engagement Elevator This framework helps us to understand the following 3 pillars of engagement: Heart: It is about incorporating the emotional side. It may be a story, a statement or something that grabs them emotionally firs