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In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, talks about how you can create valuable content. We discuss on what it takes to create content that is perceived as valuable so that you are much more in demand as an influencer. If we don’t get it right, people are going to perceive your content as trivial, it will feel complex and what happens is that your content gets forgotten. But if you get it right, people will realize that it is useful, simple and ultimately it becomes unforgettable. The three principles that you need to consider when doing this: Distinction comes at the end It comes from their world Actionable leads to impact The Thinking Hierarchy Essential: At the base level, it has to be essential in their lives. It needs to hit home. Otherwise they are going to perceive your content as junk. So, at the base level, you need to make it informational to make it atleast 1X important. Expansive: The next stage where your content should deepe